CC+ Cream Natural Matte Foundation Rich Cool dupes and alternatives IT Cosmetics
4.4 (7,185)·Tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same matte finish· Both claim a blurring effect· Claims long-wearing
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Medium rather than full coverage
Score details
Shade match
67
Finish & visual result
93
Wear & performance
40
Skin suitability
87
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Medium rather than full coverage · Contains drying alcohol · No SPF
Matches: Same matte finish· Claims 36-hour wear· Claims transfer resistance
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Medium rather than full coverage
Score details
Shade match
67
Finish & visual result
81
Wear & performance
40
Skin suitability
87
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · No SPF
Retailer shade note: very deep with neutral undertones
The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Rich Cool (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Rich Cool, against IT Cosmetics CC+ Cream Natural Matte Foundation in Rich Cool. Every attribute compared, with its share of the score.
ComparedYour shadeRich CoolClosest shade matchRich CoolHow they compareScore
Shade match55% of overall92
Colour60%87#d26a37#c66e41Very close colourColour difference 2.8 (0 is identical)
Depth15%98TanTanSameDepth difference: 1.1
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Overall match 78/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
NYX Professional Makeup Bare With Me Blur Tint Foundation in 12: Medium Dark, against IT Cosmetics CC+ Cream Natural Matte Foundation in Rich Cool. Every attribute compared, with its share of the score.
ComparedYour shadeRich CoolClosest overall alternative12: Medium DarkHow they compareScore
Shade match55% of overall90
Colour60%83#d26a37#c97344Close colourColour difference 3.2 (0 is identical)
Depth15%98TanTanSameDepth difference: 1.1
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared85
Finish35%100MatteMatteSameSame matte finish
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity30%40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type100%87Combination, oilyCombination, normal, oilyBoth marketed for combination/oily skin
Overall match 81/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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