Beautler.Your beauty butler

CC+ Cream Natural Matte Foundation Rich Cool dupes and alternatives IT Cosmetics

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

1 of 30

Only showing matches in cushion form.

  • 3 matches have no formulation listed and are not shown.

Closest shade match: L'Oréal Paris Infallible Cushion Foundation 365 Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Rich CoolChange shade
Depth and undertone: Tan · Cool
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
365 Neutral
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Buildable coverage
Shade match
69out of 100
Colour
65
Depth
93
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$19.99Ulta BeautyUlta Beauty
$19.01 less (49%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Rich Cool (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.5 C

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.5 C

    • Slight colour difference
    • Tan · Cool undertone

    $32

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    13 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 13 Deep

    • Slight colour difference
    • Tan · Cool undertone

    $36

    SephoraView at Sephora
  3. Maybelline Fit Me Natural Finish Concealer

    045 Tan

    Maybelline Fit Me Natural Finish Concealer, shade 045 Tan

    • Slight colour difference
    • Medium tan

    $10.99

    Ulta BeautyView at Ulta Beauty
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Slight colour difference
    • Medium tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  5. Dior Forever Skin Correct Full-Coverage Concealer

    6 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral

    • Slight colour difference
    • Tan · Neutral undertone

    $42

    SephoraView at Sephora
  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5C

    • Slight colour difference
    • Tan · Cool undertone

    $31

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Infallible Cushion Foundation in 365 Neutral, against IT Cosmetics CC+ Cream Natural Matte Foundation in Rich Cool. Every attribute compared, with its share of the score.

ComparedYour shadeRich CoolClosest shade match365 NeutralScore
Shade match55% of overall69
Colour65#d26a37#c36748Slight colour differenceColour difference 5.6 (0 is identical)
Depth93TanTanSameDepth difference: 3.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 68/100Shade match 69/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Cushion Foundation in 365 Neutral.

Same or better

  • $19.01 less
  • Same matte finish
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Neutral rather than cool undertone
  • No SPF

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 365 Neutral

Match price
$19.99Ulta BeautyUlta Beauty
$19.01 less (49%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.