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CC+ Cream Natural Matte Foundation Deep Honey dupes and alternatives IT Cosmetics

Deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with SPF.

  • 23 matches have no SPF listed and are not shown.

Closest shade match: PÜR 4-in-1 Tinted Moisturizer SPF 20 Dark Almond DG6

The equivalent shade: scored on colour, depth and undertone only.

The match
PÜR
Dark Almond DG6
Depth and undertone: Deep · Warm · golden
Finish and coverage: Natural · Full coverage
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38Ulta BeautyUlta Beauty
$1 less (3%)

Your shade $39 at Sephora

Closest overall alternative: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW47

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
MAC Cosmetics
NW47
Depth and undertone: Very deep · Warm
Finish and coverage: Matte · Full coverage
Overall match
80out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
43
Best price
$39SephoraSephora
Same price

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Chestnut (W-108)
    Shade match 90
    $58SephoraSephoraCosts $19 more

    Matches: Same warm undertoneSame matte finishClaims long-wearing

    Differences: Medium rather than full coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: Rich, warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 86
    $49Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: No blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    C55
    Shade match 86
    $39SephoraSephoraSame price

    Matches: Same matte finishSame full coverageClaims 24-hour wear

    Differences: Olive rather than warm undertoneNo blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    43

    Close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Olive rather than warm undertone · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: deep with rich golden olive undertones

    Medium confidence· Digital match

    View match
  4. Shade match 93
    $16.99Ulta BeautyUlta Beauty$22.01 less (56%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/oily skin

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin

    Retailer shade note: deep warm

    Medium confidence· Digital match

    View match
  5. Shade match 79
    $39.50Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Same matte finishClaims not settling into linesClaims a lightweight feel

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    79
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: deepest skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 93
    $53Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourSame warm undertoneClaims 24-hour wear

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep with warm golden red undertones

    Medium confidence· Digital match

    View match
  7. #9 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Warm Walnut (NW-092)
    Shade match 82
    $58SephoraSephoraCosts $19 more

    Matches: Similar undertone (neutral vs warm)Same matte finishClaims long-wearing

    Differences: Slightly deeperMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: Deep, neutral warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Deep Honey (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Revlon ColorStay Skin Awaken Concealer

    Truffle

    Revlon ColorStay Skin Awaken Concealer, shade Truffle

    • Very close colour
    • Deep

    $14.99

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4Y73

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4Y73

    • Close colour
    • Deep · Warm · golden undertone

    $35

  3. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Close colour
    • Deep · Warm undertone

    $16.99

  4. Rare Beauty Liquid Touch Brightening Concealer

    520W

    Rare Beauty Liquid Touch Brightening Concealer, shade 520W

    • Close colour
    • Deep · Warm · golden undertone

    $24

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Close colour
    • Deep · Neutral · neutral golden undertone

    $30

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Close colour
    • Deep · Neutral undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

PÜR 4-in-1 Tinted Moisturizer SPF 20 in Dark Almond DG6, against IT Cosmetics CC+ Cream Natural Matte Foundation in Deep Honey. Every attribute compared, with its share of the score.

ComparedYour shadeDeep HoneyClosest shade matchDark Almond DG6Score
Shade match55% of overall97
Colour95#804d22#7f4b24Looks identicalColour difference 1.4 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.9
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 79/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Tinted Moisturizer SPF 20 in Dark Almond DG6.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same full coverage
  • Claims a skin-like finish
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • SPF 20 instead of SPF 40

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40SPF 20
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW47, against IT Cosmetics CC+ Cream Natural Matte Foundation in Deep Honey. Every attribute compared, with its share of the score.

ComparedYour shadeDeep HoneyClosest overall alternativeNW47Score
Shade match55% of overall89
Colour84#804d22#7c451fClose colourColour difference 3.1 (0 is identical)
Depth93DeepVery deepCloseDepth difference: 3.7
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall43
Skin type43Combination, oilyNormal, oilyBoth marketed for oily skin
Overall match 80/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW47.

Same or better

  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • No blurring effect claimed
  • Not marketed for combination skin
  • SPF 15 instead of SPF 40

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40SPF 15
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

PÜR 4-in-1 Tinted Moisturizer SPF 20 Dark Almond DG6

Best price
$38Ulta BeautyUlta Beauty
$1 less (3%)

Your shade $39 at Sephora

Closest overall alternative

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW47

Best price
$39SephoraSephora
Same price

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.