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CC+ Cream Natural Matte Foundation Deep Mocha dupes and alternatives IT Cosmetics

Very deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol9Vegan2Cruelty-free2Oil-free0With SPF1Mineral4

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Only showing matches without dimethicone.

Closest shade matchClosest overall alternative: NARS Natural Matte Longwear Foundation Mali

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
Deep MochaChange shade
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
The match
NARS
Mali
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
88out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Shade match
95out of 100
Colour
98
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$55Ulta BeautyUlta Beauty
Costs $16 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · ONE/SIZE

    Turn Up the Base Full Beat Waterproof Liquid Foundation

    Dark Deep 65 NR
    Shade match 94
    $17.99$44SephoraSephora$21.01 less (54%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Not marketed for combination/oily skinNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not marketed for combination/oily skin · No SPF

    Retailer shade note: dark deep, neutral rosy undertones

    Medium confidence· Digital match

    View match
  2. #3 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Neutral Deep 29
    Shade match 89
    $39.50Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Buildable rather than full coverage

    Retailer shade note: for extra deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  3. #4 · ONE/SIZE

    Turn Up the Base Full Beat Waterproof Liquid Foundation

    Deepest 55 NR
    Shade match 92
    $17.99$44SephoraSephora$21.01 less (54%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Slightly deeperNot marketed for combination/oily skinNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Not marketed for combination/oily skin · No SPF

    Retailer shade note: very deep, neutral rosy undertones

    Medium confidence· Digital match

    View match
  4. #5 · NARS

    Natural Matte Longwear Foundation

    ZAMBIE
    Shade match 77
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly lighterSlightly warmer undertoneNo SPF

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · No SPF

    Retailer shade note: D5 - Deep with warm undertones

    Medium confidence· Digital match

    View match
  5. #6 · Dior

    Forever Skin Perfect 24H Multi-Use Foundation Stick

    8 N Neutral
    Shade match 92
    $58SephoraSephoraCosts $19 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageNot marketed for combination skin

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Not marketed for combination skin · Contains listed fragrance · No SPF

    Retailer shade note: very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · Tarte

    Amazonian Clay Blurring Powder Foundation

    58H rich honey
    Shade match 82
    $40Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNo SPF

    Score details
    Shade match
    82
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No SPF

    Retailer shade note: deeper skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  7. #8 · NARS

    Light Reflecting Foundation

    Mali
    Shade match 90
    $55Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: D6 - very deep with neutral undertones

    Medium confidence· Digital match

    View match
  8. #9 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Very Deep
    Shade match 94
    $17.99Ulta BeautyUlta Beauty$21.01 less (54%)

    Matches: Very close colourSame neutral undertoneClaims not settling into lines

    Differences: Radiant rather than matte finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    28
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage · No blurring effect claimed · Contains listed fragrance · No SPF

    Retailer shade note: 11 very deep

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Deep Mocha (Very deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C

    • Very close colour
    • Very deep · Cool undertone

    $38

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    25C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 25C

    • Very close colour
    • Very deep · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Very close colour
    • Very deep · Cool · rosy undertone

    $36

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Very close colour
    • Very deep · Neutral undertone

    $39

    SephoraView at Sephora
  6. Tarte Shape Tape Full Coverage Matte Concealer

    60H mahogany honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60H mahogany honey

    • Looks identical
    • Very deep · Warm · peach undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NARS Natural Matte Longwear Foundation in Mali, against IT Cosmetics CC+ Cream Natural Matte Foundation in Deep Mocha. Every attribute compared, with its share of the score.

ComparedYour shadeDeep MochaClosest matchMaliScore
Shade match55% of overall95
Colour98#6a3724#683825Looks identicalColour difference 0.8 (0 is identical)
Depth100Very deepVery deepSameDepth difference: 0.1
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Combination, oilyNormal, combination, oilyBoth marketed for combination/​oily skin
Overall match 88/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Matte Longwear Foundation in Mali.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • No SPF

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy Mali

Match price
$55Ulta BeautyUlta Beauty
Costs $16 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.