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CC+ Cream Natural Matte Foundation Deep Mocha dupes and alternatives IT Cosmetics

Very deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free9No drying alcohol11Vegan, applied. RemoveCruelty-free10Oil-free0With SPF2Mineral5

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12 of 33

Only showing matches vegan.

  • 21 matches have no vegan claim listed and are not shown.

Closest shade match: L'Oréal Paris True Match Nude Hyaluronic Tinted Serum 10.5-11 Rich Deep

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Deep MochaChange shade
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
10.5-11 Rich Deep
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Radiant · Light coverage
Shade match
96out of 100
Colour
94
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$20.99Ulta BeautyUlta Beauty
$18.01 less (46%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $15.82 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Tarte Face Tape Full Coverage Foundation 60N Mahogany

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Deep MochaChange shade
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
The match
Tarte
60N Mahogany
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
83out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $3 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    21: Rich
    Shade match 92
    $14Ulta BeautyUlta Beauty(product price)$25 less (64%)

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: Medium rather than full coverageNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 38% ingredient overlap

    Differences: Medium rather than full coverage · No SPF

    Retailer shade note: rich with a cool undertone

    Medium confidence· Digital match

    View match
  2. #4 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Neutral Deep 29
    Shade match 89
    $39.50Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Buildable rather than full coverage

    Retailer shade note: for extra deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  3. #5 · Essence

    Foundation Stick

    270
    Shade match 91
    $6.99Ulta BeautyUlta Beauty$32.01 less (82%)

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    50
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · No SPF

    Retailer shade note: tan deep with red undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Face Tape Full Coverage Foundation

    60G Mahogany Golden
    Shade match 84
    $42SephoraSephoraCosts $3 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than neutral undertoneContains listed fragranceNo SPF

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than neutral undertone · Contains listed fragrance · No SPF

    Retailer shade note: very deep skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Face Tape Full Coverage Foundation

    60H mahogany honey
    Shade match 82
    $42SephoraSephoraCosts $3 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneContains listed fragranceNo SPF

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Contains listed fragrance · No SPF

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  6. #8 · R.E.M. Beauty

    Sweetener Foundation

    rich 3 n
    Shade match 89
    $35Ulta BeautyUlta Beauty(product price)$4 less (10%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageNot marketed for oily skinNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Buildable rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Essence

    Foundation Stick

    300
    Shade match 88
    $6.99Ulta BeautyUlta Beauty(product price)$32.01 less (82%)

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    50
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · No SPF

    Retailer shade note: deep with red undertones

    Medium confidence· Digital match

    View match
  8. #10 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    68P Deep
    Shade match 88
    $24SephoraSephora$15 less (38%)

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: Not marketed for combination/oily skinNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Not marketed for combination/oily skin · No SPF

    Retailer shade note: deep, pink undertone

    Medium confidence· Digital match

    View match
  9. #11 · Tarte

    Amazonian Clay Blurring Powder Foundation

    58H rich honey
    Shade match 82
    $40Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNo SPF

    Score details
    Shade match
    82
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No SPF

    Retailer shade note: deeper skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  10. #12 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 10
    Shade match 95
    $38Ulta BeautyUlta Beauty(product price)$1 less (3%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Light-medium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    49
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Light-medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Light-medium rather than full coverage · No blurring effect claimed

    Retailer shade note: deep

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Deep Mocha (Very deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C

    • Very close colour
    • Very deep · Cool undertone

    $38

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    25C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 25C

    • Very close colour
    • Very deep · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Very close colour
    • Very deep · Cool · rosy undertone

    $36

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Very close colour
    • Very deep · Neutral undertone

    $39

    SephoraView at Sephora
  6. Tarte Shape Tape Full Coverage Matte Concealer

    60H mahogany honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60H mahogany honey

    • Looks identical
    • Very deep · Warm · peach undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 10.5-11 Rich Deep, against IT Cosmetics CC+ Cream Natural Matte Foundation in Deep Mocha. Every attribute compared, with its share of the score.

ComparedYour shadeDeep MochaClosest shade match10.5-11 Rich DeepScore
Shade match55% of overall96
Colour94#6a3724#633421Very close colourColour difference 1.7 (0 is identical)
Depth96Very deepVery deepSameDepth difference: 2.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral pinkNeutral · neutral pinkSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared20
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 69/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 10.5-11 Rich Deep.

Same or better

  • $18.01 less
  • Very close colour
  • Same neutral undertone

Different

  • Radiant finish instead of matte
  • Light rather than full coverage
  • No blurring effect claimed
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 40Not listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Tarte Face Tape Full Coverage Foundation in 60N Mahogany, against IT Cosmetics CC+ Cream Natural Matte Foundation in Deep Mocha. Every attribute compared, with its share of the score.

ComparedYour shadeDeep MochaClosest overall alternative60N MahoganyScore
Shade match55% of overall86
Colour86#6a3724#713f28Very close colourColour difference 2.9 (0 is identical)
Depth90Very deepVery deepSameDepth difference: 4.4
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Combination, oilyNormal, combination, oilyBoth marketed for combination/​oily skin
Overall match 83/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 60N Mahogany.

Same or better

  • Very close colour
  • Similar undertone (cool vs neutral)
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Runs slightly lighter
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

L'Oréal Paris True Match Nude Hyaluronic Tinted Serum 10.5-11 Rich Deep

Match price
$20.99Ulta BeautyUlta Beauty
$18.01 less (46%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $15.82 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Tarte Face Tape Full Coverage Foundation 60N Mahogany

Best price
$42SephoraSephora
Costs $3 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.