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CC+ Cream Natural Matte Foundation Fair Beige dupes and alternatives IT Cosmetics

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in liquid form, without alcohol denat.

  • 11 matches have no formulation listed and are not shown.

Closest shade match: Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 1N2 Vanille

The equivalent shade: scored on colour, depth and undertone only.

The match
Laura Mercier
1N2 Vanille
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$54SephoraSephora
Costs $15 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: Dior Forever Skin Wear Blurring Natural Matte Foundation 1N Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Dior
1N Neutral
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Buildable coverage
Overall match
84out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
93
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Best price
$60SephoraSephora
Costs $21 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 03
    Shade match 90
    $46.90Ulta BeautyUlta Beauty(product price)Costs $7.90 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageContains drying alcoholNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Buildable rather than full coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  2. #4 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 04
    Shade match 88
    $46.90Ulta BeautyUlta Beauty(product price)Costs $7.90 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageContains drying alcoholNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Buildable rather than full coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  3. #5 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    O 11
    Shade match 84
    $46.90Ulta BeautyUlta Beauty(product price)Costs $7.90 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperBuildable rather than full coverageContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper · Buildable rather than full coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  4. #6 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    8 Light Cool
    Shade match 86
    $38SephoraSephora$1 less (3%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than full coverageNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · No SPF

    Retailer shade note: cool beige

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Fair Beige (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0N1

    • Looks identical
    • Very fair · Neutral undertone

    $34

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    280

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 280

    • Very close colour
    • Fair · Neutral undertone

    $30

  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    2 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 2 Fair

    • Very close colour
    • Fair · Neutral undertone

    $36

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 3.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 3.8 N

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $32

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Birch 1

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Birch 1

    • Close colour
    • Fair · Neutral undertone

    $39

  6. NARS Radiant Creamy Concealer

    Tiramisu

    NARS Radiant Creamy Concealer, shade Tiramisu

    • Very close colour
    • Fair · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 1N2 Vanille, against IT Cosmetics CC+ Cream Natural Matte Foundation in Fair Beige. Every attribute compared, with its share of the score.

ComparedYour shadeFair BeigeClosest shade match1N2 VanilleScore
Shade match55% of overall97
Colour95#fdcfb5#fbcfb2Looks identicalColour difference 1.5 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.4
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared66
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 79/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 1N2 Vanille.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • No SPF

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

Dior Forever Skin Wear Blurring Natural Matte Foundation in 1N Neutral, against IT Cosmetics CC+ Cream Natural Matte Foundation in Fair Beige. Every attribute compared, with its share of the score.

ComparedYour shadeFair BeigeClosest overall alternative1N NeutralScore
Shade match55% of overall93
Colour90#fdcfb5#f2c8adVery close colourColour difference 2.3 (0 is identical)
Depth91Very fairFairCloseDepth difference: 4.1
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Combination, oilyDry, combination, oilyBoth marketed for combination/​oily skin
Overall match 84/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Wear Blurring Natural Matte Foundation in 1N Neutral.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Claims 24-hour wear

Different

  • Runs slightly deeper
  • Fragrance is listed in the formula
  • Contains alcohol
  • No SPF

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol)
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 1N2 Vanille

Best price
$54SephoraSephora
Costs $15 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

Dior Forever Skin Wear Blurring Natural Matte Foundation 1N Neutral

Best price
$60SephoraSephora
Costs $21 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.