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CC+ Cream Natural Matte Foundation Fair Light dupes and alternatives IT Cosmetics

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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  • Stick0
  • Powder0
  • Cushion0
  • Serum0
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Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free1With SPF1Mineral0

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Only showing matches with light coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Maybelline Fit Me Dewy + Smooth Foundation 115 Ivory

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Fair LightChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Full coverage
The match
Maybelline
115 Ivory
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Light coverage
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$9.12WalmartWalmart
$29.88 less (77%)

Your shade $39 at Sephora

WalmartView at Walmart

Closest overall alternative: Laura Mercier Tinted Blur Balm Skin Tint Shade 02

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Fair LightChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Full coverage
The match
Laura Mercier
Shade 02
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Light coverage
Overall match
81out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
70
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Medium confidence· Digital matchWhy it matches
Best price
$44SephoraSephora
Costs $5 more

Your shade $39 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Fair Light (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N6.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade N6.5

    • Looks identical
    • Fair · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  2. NARS Radiant Creamy Concealer

    Tiramisu

    NARS Radiant Creamy Concealer, shade Tiramisu

    • Very close colour
    • Fair · Neutral undertone

    $36

    SephoraView at Sephora
  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Willow 2.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Willow 2.3

    • Very close colour
    • Light · Neutral undertone

    $39

    SephoraView at Sephora
  4. NARS Soft Matte Complete Concealer

    Tiramisu

    NARS Soft Matte Complete Concealer, shade Tiramisu

    • Very close colour
    • Light · Neutral undertone

    $36

    SephoraView at Sephora
  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    1N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 1N1

    • Very close colour
    • Light · Neutral · neutral pink undertone

    $34

    SephoraView at Sephora
  6. CoverGirl TruBlend Undercover Concealer

    Buff Beige

    CoverGirl TruBlend Undercover Concealer, shade Buff Beige

    • Very close colour
    • Light · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Dewy + Smooth Foundation in 115 Ivory, against IT Cosmetics CC+ Cream Natural Matte Foundation in Fair Light. Every attribute compared, with its share of the score.

ComparedYour shadeFair LightClosest shade match115 IvoryScore
Shade match55% of overall98
Colour97#f0c3ac#ebc1aaLooks identicalColour difference 1.1 (0 is identical)
Depth98FairLightCloseDepth difference: 1.5
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared20
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0Combination, oilyDry, normalMarketed for different skin types
Overall match 65/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Dewy + Smooth Foundation in 115 Ivory.

Same or better

  • $29.88 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a lightweight feel

Different

  • Radiant finish instead of matte
  • Light rather than full coverage
  • No blurring effect claimed
  • Not marketed for combination/oily skin
  • SPF 18 instead of SPF 40

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40SPF 18
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Laura Mercier Tinted Blur Balm Skin Tint in Shade 02, against IT Cosmetics CC+ Cream Natural Matte Foundation in Fair Light. Every attribute compared, with its share of the score.

ComparedYour shadeFair LightClosest overall alternativeShade 02Score
Shade match55% of overall96
Colour94#f0c3ac#eec1a6Very close colourColour difference 1.6 (0 is identical)
Depth98FairLightCloseDepth difference: 1.2
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish100MatteMatteSameSame matte finish
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Combination, oilyNormal, combination, oilyBoth marketed for combination/​oily skin
Overall match 81/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Tinted Blur Balm Skin Tint in Shade 02.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Light rather than full coverage
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs unknown-based; silicone high vs high
View full match

Where to buy

Closest shade match

Maybelline Fit Me Dewy + Smooth Foundation 115 Ivory

Best price
$9.12WalmartWalmart
$29.88 less (77%)

Your shade $39 at Sephora

WalmartView at Walmart

Closest overall alternative

Laura Mercier Tinted Blur Balm Skin Tint Shade 02

Best price
$44SephoraSephora
Costs $5 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.