Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Finish
Skin type
Preferences
Avoid an ingredient
3 of 32 matches
Only showing matches with full coverage, in liquid form.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $39 at Ulta Beauty · product price; shade not separately priced · lowest price $9.92 at Walmart
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$9.92View at WalmartUlta Beautyfrom $14.99 · product priceView at Ulta Beauty
Walgreens$16.99View at Walgreens
CVS$16.99View at CVS
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Walmart$29.71 less (76%)Matches: Same neutral undertoneSame matte finishSame full coverage
Differences: Slightly deeperNot marketed for combination skinNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Not marketed for combination skin · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $14 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for combination skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for combination skin · Contains drying alcohol · No SPF
Retailer shade note: Medium with Rosy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta Beauty
Macy'sfrom $53 · product priceView at Macy'sThe closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Light Medium (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
N18
$30
Medium Vanilla
$12
Café Au Lait
Light Sand
210
$30
Buff Beige
$12.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris Infallible Pro-Matte Foundation in 101 Classic Ivory, against IT Cosmetics CC+ Cream Natural Matte Foundation in Light Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Infallible Pro-Matte Foundation in 101 Classic Ivory.
3 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $39 at Ulta Beauty · product price; shade not separately priced · lowest price $9.92 at Walmart
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
