CC+ Cream Natural Matte Foundation Light dupes and alternatives IT Cosmetics
Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 4 applied
Coverage
Finish
- Matte0
- Natural0
- Radiant1
Formulation
- Liquid0
- Stick0
- Powder0
- Cushion0
- Serum0
- Balm0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Silicones0
- Coconut oil1
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1 of 34 matches
Only showing matches with light coverage, with SPF, without talc or alcohol denat.
- 28 matches have no SPF listed and are not shown.
- 1 match has no ingredient list listed and is not shown.
Closest shade matchClosest overall alternative: Maybelline Fit Me Dewy + Smooth Foundation 115 Ivory
The equivalent shade and the most similar foundation overall.
LightChange shade
- Fair Porcelain
- Fair Ivory
- Fair Warm
- Fair Beige
- Fr Porcelain
- Fair
- Fair Light
- Lightcurrent shade
- Light Neutral
- Light Cool
- Light Medium
- Light Medium Warm
- Medium
- Neutral Medium
- Medium Cool
- Neut Medium
- Medium Tan
- Neutral Tan
- Tan Cool
- Tan Warm
- Tan
- Tan Rich
- Rich
- Rich Honey
- Rich Cool
- Neutral Rich
- Deep
- Deep Honey
- Deep Bronze
- Neutral Deep
- Deep Mocha
- Deep Cool
- Overall match
- 65out of 100
- Shade (Shade match)
- 98
- Finish (Finish & visual result)
- 20
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 0
- Shade match
- 98out of 100
- Colour
- 97
- Depth
- 98
- Undertone
- 100
WalmartYour shade $39 at Sephora
Where to buy 115 Ivory
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$9.12View at Walmart
CVS$11.89View at CVS
Walgreens$12.99View at WalgreensWalmart$18.24View at Walmart
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonLooking for a concealer in your shade?
The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Light (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
N6.5
L'Oréal Paris True Match Radiant Serum Concealer, shade N6.5
- Looks identical
- Fair · Neutral undertone
$16.99
Tiramisu
Willow 2.3
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Willow 2.3
- Very close colour
- Light · Neutral undertone
$39
Tiramisu
1N1
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 1N1
- Very close colour
- Light · Neutral · neutral pink undertone
$34
Buff Beige
CoverGirl TruBlend Undercover Concealer, shade Buff Beige
- Very close colour
- Light · Neutral undertone
$12.99
View at Ulta Beauty
View at Sephora
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Maybelline Fit Me Dewy + Smooth Foundation in 115 Ivory, against IT Cosmetics CC+ Cream Natural Matte Foundation in Light. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Maybelline Fit Me Dewy + Smooth Foundation in 115 Ivory.
Same or better
- $29.88 less
- Near-identical swatch colour
- Same neutral undertone
- Claims a lightweight feel
Different
- Radiant finish instead of matte
- Light rather than full coverage
- No blurring effect claimed
- Not marketed for combination/oily skin
- SPF 18 instead of SPF 40
Ingredients (information only, not scored)
8 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.
Where to buy 115 Ivory
WalmartYour shade $39 at Sephora
How these matches are scored
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.