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CC+ Cream Natural Matte Foundation Rich Cool dupes and alternatives IT Cosmetics

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol5Vegan2Cruelty-free0Oil-free0With SPF2Mineral3

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Only showing matches with a natural finish, without coconut oil.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Rich Cool

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
Rich CoolChange shade
Depth and undertone: Tan · Cool
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
Rich Cool
Depth and undertone: Tan · Cool
Finish and coverage: Natural · Full coverage
Overall match
78out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
70
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Shade match
92out of 100
Colour
87
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Same price

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    4C1 Praline
    Shade match 81
    $54SephoraSephoraCosts $15 more

    Matches: Same cool undertoneBoth claim a blurring effectClaims 12-hour wear

    Differences: Natural rather than matte finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    81
    Finish & visual result
    66
    Wear & performance
    40
    Skin suitability
    76

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No SPF

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  2. #3 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Tan Rich
    Shade match 78
    $39SephoraSephoraSame price

    Matches: Same full coverageClaims long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    78
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: cool to neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · about-face

    THE PERFORMER Skin-Focused Foundation

    MD3COOL
    Shade match 82
    $25Ulta BeautyUlta Beauty(product price)$14 less (36%)

    Matches: Same cool undertoneClaims a skin-like finishClaims long-wearing

    Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No SPF

    Retailer shade note: medium deep with cool red undertones

    Medium confidence· Digital match

    View match
  4. #5 · IT Cosmetics

    CC+ Airbrush Perfecting Powder Foundation

    Deep
    Shade match 69
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same full coverageBoth claim a blurring effectClaims not settling into lines

    Differences: Noticeably different swatch colourNatural rather than matte finishNo SPF

    Score details
    Shade match
    69
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    76

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · No SPF

    Retailer shade note: rich tan

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Rich Cool (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.5 C

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.5 C

    • Slight colour difference
    • Tan · Cool undertone

    $32

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    13 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 13 Deep

    • Slight colour difference
    • Tan · Cool undertone

    $36

    SephoraView at Sephora
  3. Maybelline Fit Me Natural Finish Concealer

    045 Tan

    Maybelline Fit Me Natural Finish Concealer, shade 045 Tan

    • Slight colour difference
    • Medium tan

    $10.99

    Ulta BeautyView at Ulta Beauty
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Slight colour difference
    • Medium tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  5. Dior Forever Skin Correct Full-Coverage Concealer

    6 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral

    • Slight colour difference
    • Tan · Neutral undertone

    $42

    SephoraView at Sephora
  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5C

    • Slight colour difference
    • Tan · Cool undertone

    $31

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Rich Cool, against IT Cosmetics CC+ Cream Natural Matte Foundation in Rich Cool. Every attribute compared, with its share of the score.

ComparedYour shadeRich CoolClosest matchRich CoolScore
Shade match55% of overall92
Colour87#d26a37#c66e41Very close colourColour difference 2.8 (0 is identical)
Depth98TanTanSameDepth difference: 1.1
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 78/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Rich Cool.

Same or better

  • Very close colour
  • Same cool undertone
  • Same full coverage
  • Claims long-wearing
  • SPF 50 instead of SPF 40

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

27 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFSPF 40SPF 50
OverlapBoth water-based; silicone high vs high
View full match

Where to buy Rich Cool

Best price
$39SephoraSephora
Same price

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.