CC+ Cream Natural Matte Foundation Rich Cool dupes and alternatives IT Cosmetics
Tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches with medium coverage, in liquid form, without silicones or alcohol denat.
- 3 matches have no formulation listed and are not shown.
- 1 match has no ingredient list listed and is not shown.
Closest shade matchClosest overall alternative: Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 4C1 Praline
The equivalent shade and the most similar foundation overall.
Rich CoolChange shade
- Fair Porcelain
- Fair Ivory
- Fair Warm
- Fair Beige
- Fr Porcelain
- Fair
- Fair Light
- Light
- Light Neutral
- Light Cool
- Light Medium
- Light Medium Warm
- Medium
- Neutral Medium
- Medium Cool
- Neut Medium
- Medium Tan
- Neutral Tan
- Tan Cool
- Tan Warm
- Tan
- Tan Rich
- Rich
- Rich Honey
- Rich Coolcurrent shade
- Neutral Rich
- Deep
- Deep Honey
- Deep Bronze
- Neutral Deep
- Deep Mocha
- Deep Cool
- Overall match
- 71out of 100
- Shade (Shade match)
- 81
- Finish (Finish & visual result)
- 66
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 76
- Shade match
- 81out of 100
- Colour
- 69
- Depth
- 95
- Undertone
- 100
SephoraYour shade $39 at Sephora
Where to buy 4C1 Praline
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Rich Cool (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Tone 8.5 C
Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.5 C
- Slight colour difference
- Tan · Cool undertone
$32
13 Deep
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 13 Deep
- Slight colour difference
- Tan · Cool undertone
$36
045 Tan
Caramel
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel
- Slight colour difference
- Medium tan · Neutral undertone
$12
6 Neutral
Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral
- Slight colour difference
- Tan · Neutral undertone
$42
Dark 5C
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5C
- Slight colour difference
- Tan · Cool undertone
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 4C1 Praline, against IT Cosmetics CC+ Cream Natural Matte Foundation in Rich Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 4C1 Praline.
Same or better
- Same cool undertone
- Both claim a blurring effect
- Claims 12-hour wear
- Claims not settling into lines
- Claims colour stability
- Claims a lightweight feel
Different
- Small colour difference on the swatch
- Natural finish instead of matte
- Medium rather than full coverage
- No SPF
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Where to buy 4C1 Praline
SephoraYour shade $39 at Sephora
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.