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CC+ Cream Natural Matte Foundation Rich Cool dupes and alternatives IT Cosmetics

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan2Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, without talc, silicones or alcohol denat.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: about-face THE PERFORMER Skin-Focused Foundation MD3COOL

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Rich CoolChange shade
Depth and undertone: Tan · Cool
Finish and coverage: Matte · Full coverage
The match
about-face
MD3COOL
Depth and undertone: Deep tan · Cool
Finish and coverage: Natural · Medium coverage
Shade match
82out of 100
Colour
74
Depth
84
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
$14 less (36%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 4C1 Praline

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Rich CoolChange shade
Depth and undertone: Tan · Cool
Finish and coverage: Matte · Full coverage
The match
Laura Mercier
4C1 Praline
Depth and undertone: Tan · Cool
Finish and coverage: Natural · Medium coverage
Overall match
71out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
66
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Best price
$54SephoraSephora
Costs $15 more

Your shade $39 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Rich Cool (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.5 C

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.5 C

    • Slight colour difference
    • Tan · Cool undertone

    $32

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    13 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 13 Deep

    • Slight colour difference
    • Tan · Cool undertone

    $36

    SephoraView at Sephora
  3. Maybelline Fit Me Natural Finish Concealer

    045 Tan

    Maybelline Fit Me Natural Finish Concealer, shade 045 Tan

    • Slight colour difference
    • Medium tan

    $10.99

    Ulta BeautyView at Ulta Beauty
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Slight colour difference
    • Medium tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  5. Dior Forever Skin Correct Full-Coverage Concealer

    6 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral

    • Slight colour difference
    • Tan · Neutral undertone

    $42

    SephoraView at Sephora
  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5C

    • Slight colour difference
    • Tan · Cool undertone

    $31

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

about-face THE PERFORMER Skin-Focused Foundation in MD3COOL, against IT Cosmetics CC+ Cream Natural Matte Foundation in Rich Cool. Every attribute compared, with its share of the score.

ComparedYour shadeRich CoolClosest shade matchMD3COOLScore
Shade match55% of overall82
Colour74#d26a37#c26032Close colourColour difference 4.4 (0 is identical)
Depth84TanDeep tanSome differenceDepth difference: 6.4
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, oilyCombination, dry, normal, oilyBoth marketed for combination/​oily skin
Overall match 69/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To about-face THE PERFORMER Skin-Focused Foundation in MD3COOL.

Same or better

  • $14 less
  • Same cool undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims long-wearing
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Natural finish instead of matte
  • No blurring effect claimed
  • No SPF

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 4C1 Praline, against IT Cosmetics CC+ Cream Natural Matte Foundation in Rich Cool. Every attribute compared, with its share of the score.

ComparedYour shadeRich CoolClosest overall alternative4C1 PralineScore
Shade match55% of overall81
Colour69#d26a37#c7794fSlight colour differenceColour difference 5.1 (0 is identical)
Depth95TanTanSameDepth difference: 2.9
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared66
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 71/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 4C1 Praline.

Same or better

  • Same cool undertone
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • Medium rather than full coverage
  • No SPF

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy

Closest shade match

about-face THE PERFORMER Skin-Focused Foundation MD3COOL

Match price
$25Ulta BeautyUlta Beauty
$14 less (36%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 4C1 Praline

Best price
$54SephoraSephora
Costs $15 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.