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CC+ Cream Natural Matte Foundation Rich Cool dupes and alternatives IT Cosmetics

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free13No drying alcohol12Vegan6Cruelty-free5Oil-free1With SPF0Mineral0

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13 of 30

Only showing matches with medium coverage, with a matte finish, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Blur Tint Foundation 12: Medium Dark

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
Rich CoolChange shade
Depth and undertone: Tan · Cool
Finish and coverage: Matte · Full coverage
The match
NYX Professional Makeup
12: Medium Dark
Depth and undertone: Tan · Cool
Finish and coverage: Matte · Medium coverage
Overall match
81out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
85
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Shade match
90out of 100
Colour
83
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$14Ulta BeautyUlta Beauty
$25 less (64%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    37 Warm Deep Cool
    Shade match 85
    $38SephoraSephora$1 less (3%)

    Matches: Same cool undertoneSame matte finishClaims a skin-like finish

    Differences: Medium rather than full coverageNo SPF

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Medium rather than full coverage · No SPF

    Retailer shade note: cool peach

    High confidence· Digital match

    View match
  2. #3 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    6C2 Pecan
    Shade match 85
    $52SephoraSephoraCosts $13 more

    Matches: Same cool undertoneSame matte finishClaims 36-hour wear

    Differences: Medium rather than full coverageNo blurring effect claimedNo SPF

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · No SPF

    Retailer shade note: very deep with cool red undertones

    Medium confidence· Digital match

    View match
  3. #4 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    6C1 Rich Cocoa
    Shade match 81
    $52SephoraSephoraCosts $13 more

    Matches: Same cool undertoneSame matte finishClaims 36-hour wear

    Differences: Medium rather than full coverageNo blurring effect claimedNo SPF

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    87

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · No SPF

    Retailer shade note: very deep with cool subtle red undertones

    Medium confidence· Digital match

    View match
  4. #5 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    5N2 Amber Honey
    Shade match 81
    $52SephoraSephoraCosts $13 more

    Matches: Same matte finishClaims 36-hour wearClaims transfer resistance

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · No SPF

    Retailer shade note: deep with neutral subtle golden undertones

    Medium confidence· Digital match

    View match
  5. #6 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    5C1 Rich Chestnut
    Shade match 80
    $52SephoraSephoraCosts $13 more

    Matches: Same cool undertoneSame matte finishClaims 36-hour wear

    Differences: Medium rather than full coverageNo blurring effect claimedNo SPF

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    87

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · No SPF

    Retailer shade note: deep with cool subtle red undertones

    Medium confidence· Digital match

    View match
  6. #7 · Natasha Denona

    HY-GLAM Powder Foundation

    R6-7
    Shade match 78
    $55Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Same cool undertoneSame matte finishClaims a skin-like finish

    Differences: Medium rather than full coverageNot marketed for oily skinNo SPF

    Score details
    Shade match
    78
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    50

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: dark rosy

    Medium confidence· Digital match

    View match
  7. #8 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    35 Medium Deep Cool
    Shade match 74
    $38SephoraSephora$1 less (3%)

    Matches: Same cool undertoneSame matte finishClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly lighterMedium rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    80

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Medium rather than full coverage · No SPF

    Retailer shade note: cool rose

    High confidence· Digital match

    View match
  8. #9 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    29
    Shade match 67
    $40SephoraSephoraCosts $1 more

    Matches: Same matte finishBoth claim a blurring effectClaims long-wearing

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneMedium rather than full coverage

    Score details
    Shade match
    67
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    87

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Medium rather than full coverage · Contains drying alcohol · No SPF

    Retailer shade note: medium deep neutral

    Medium confidence· Digital match

    View match
  9. #10 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    13: Caramel
    Shade match 70
    $14Ulta BeautyUlta Beauty(product price)$25 less (64%)

    Matches: Same matte finishBoth claim a blurring effectClaims 16-hour wear

    Differences: Slightly warmer undertoneMedium rather than full coverageNo SPF

    Score details
    Shade match
    70
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 38% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No SPF

    Retailer shade note: medium tan with a warm undertone

    Medium confidence· Digital match

    View match
  10. #11 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    38 Medium Deep Neutral
    Shade match 70
    $38SephoraSephora$1 less (3%)

    Matches: Same matte finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNo SPF

    Score details
    Shade match
    70
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No SPF

    Retailer shade note: neutral peach

    High confidence· Digital match

    View match
  11. #12 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    6W2 Nutmeg
    Shade match 68
    $52SephoraSephoraCosts $13 more

    Matches: Same matte finishClaims 36-hour wearClaims transfer resistance

    Differences: Slightly warmer undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    68
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · No SPF

    Retailer shade note: very deep with warm brown undertones

    Medium confidence· Digital match

    View match
  12. #13 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    6N1 Mocha
    Shade match 67
    $52SephoraSephoraCosts $13 more

    Matches: Same matte finishClaims 36-hour wearClaims transfer resistance

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneMedium rather than full coverage

    Score details
    Shade match
    67
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    87

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · No SPF

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Rich Cool (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.5 C

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.5 C

    • Slight colour difference
    • Tan · Cool undertone

    $32

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    13 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 13 Deep

    • Slight colour difference
    • Tan · Cool undertone

    $36

    SephoraView at Sephora
  3. Maybelline Fit Me Natural Finish Concealer

    045 Tan

    Maybelline Fit Me Natural Finish Concealer, shade 045 Tan

    • Slight colour difference
    • Medium tan

    $10.99

    Ulta BeautyView at Ulta Beauty
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Slight colour difference
    • Medium tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  5. Dior Forever Skin Correct Full-Coverage Concealer

    6 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral

    • Slight colour difference
    • Tan · Neutral undertone

    $42

    SephoraView at Sephora
  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5C

    • Slight colour difference
    • Tan · Cool undertone

    $31

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NYX Professional Makeup Bare With Me Blur Tint Foundation in 12: Medium Dark, against IT Cosmetics CC+ Cream Natural Matte Foundation in Rich Cool. Every attribute compared, with its share of the score.

ComparedYour shadeRich CoolClosest match12: Medium DarkScore
Shade match55% of overall90
Colour83#d26a37#c97344Close colourColour difference 3.2 (0 is identical)
Depth98TanTanSameDepth difference: 1.1
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared85
Finish100MatteMatteSameSame matte finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Combination, oilyCombination, normal, oilyBoth marketed for combination/​oily skin
Overall match 81/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Blur Tint Foundation in 12: Medium Dark.

Same or better

  • $25 less
  • Same cool undertone
  • Same matte finish
  • Both claim a blurring effect
  • Claims 16-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Medium rather than full coverage
  • No SPF

Ingredients (information only, not scored)

19 shared ingredients; weighted similarity 38%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 12: Medium Dark

Match price
$14Ulta BeautyUlta Beauty
$25 less (64%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.