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CC+ Cream Natural Matte Foundation Rich Honey dupes and alternatives IT Cosmetics

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

  • Matte4
  • Natural matte0
  • Natural0
  • Radiant0

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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4 of 33

Only showing matches made for sensitive skin, with medium coverage, without talc.

  • 1 match has no coverage listed and is not shown.
  • 3 matches have no skin type listed and are not shown.
  • 4 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Charlotte Tilbury Airbrush Flawless Foundation 12 Warm

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
Rich HoneyChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Matte · Full coverage
The match
Charlotte Tilbury
12 Warm
Depth and undertone: Tan · Warm
Finish and coverage: Matte · Medium coverage
Overall match
84out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
82
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $13 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    38 Medium Deep Neutral
    Shade match 94
    $38SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Medium rather than full coverage · No SPF

    Retailer shade note: neutral peach

    High confidence· Digital match

    View match
  2. #3 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    325 Tan Warm
    Shade match 93
    $18.99Ulta BeautyUlta Beauty(product price)$20.01 less (51%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  3. #4 · Charlotte Tilbury

    Airbrush Flawless Foundation

    12 Neutral
    Shade match 82
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    82
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Contains drying alcohol · No SPF

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Rich Honey (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC47

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC47

    • Looks identical
    • Tan · Warm · peach undertone

    $30

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Truffle

    NARS Soft Matte Complete Concealer, shade Truffle

    • Very close colour
    • Tan · Warm · peach undertone

    $36

    SephoraView at Sephora
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    13.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 13.5 Deep

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $36

    Ulta BeautyView at Ulta Beauty
  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Salted Caramel 7.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Salted Caramel 7.3 Golden

    • Close colour
    • Tan · Warm · golden undertone

    $31

    SephoraView at Sephora
  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    460

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 460

    • Close colour
    • Tan · Warm · golden undertone

    $30

    SephoraView at Sephora
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    21W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 21W

    • Close colour
    • Tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Charlotte Tilbury Airbrush Flawless Foundation in 12 Warm, against IT Cosmetics CC+ Cream Natural Matte Foundation in Rich Honey. Every attribute compared, with its share of the score.

ComparedYour shadeRich HoneyClosest match12 WarmScore
Shade match55% of overall97
Colour95#c3713f#bf7443Looks identicalColour difference 1.5 (0 is identical)
Depth100TanTanSameDepth difference: 0.3
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 84/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Foundation in 12 Warm.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Contains alcohol
  • No SPF

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 12 Warm

Best price
$52SephoraSephora
Costs $13 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.