Tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
12 of 32 matches
Only showing matches in powder form.
The equivalent shade and the most similar foundation overall.
WalmartYour shade $39 at Ulta Beauty
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at Walmart
Target$11.99View at Target
Walgreens$15.99View at WalgreensWalmart$26View at WalmartRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$1 less (3%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Not marketed for combination skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Not marketed for combination skin · No SPF
Retailer shade note: for deep to rich skin
Medium confidence· Digital match
Laura Geller Double Take Baked Full Coverage Foundation
Every store that sells this shade · prices as last checked
Walmart$21 less (54%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No blurring effect claimed · No SPF
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$18View at WalmartSephoraSame priceMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · No SPF
Retailer shade note: deep auburn with red undertones for dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sUlta Beauty(product price)$19 less (49%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: No blurring effect claimed · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $15 moreMatches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneBuildable rather than full coverageNo SPF
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · No SPF
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)Costs $0.50 moreMatches: Same neutral undertoneSame matte finishClaims not settling into lines
Differences: Medium rather than full coverageNo blurring effect claimed
Close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed
Retailer shade note: tan/dark skin w/ neutral to golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta BeautyCosts $3 moreMatches: Near-identical swatch colourSame full coverageBoth claim a blurring effect
Differences: Natural rather than matte finishNo SPF
Looks identical · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · No SPF
Retailer shade note: rich tan
Medium confidence· Digital match
IT Cosmetics CC+ Airbrush Perfecting Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty(product price)Costs $0.50 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly cooler undertoneBuildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than full coverage
Retailer shade note: for deep cool skin with a red hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sUlta Beauty$23 less (59%)Matches: Very close colourSame matte finishClaims a lightweight feel
Differences: Slightly cooler undertoneMedium rather than full coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · No blurring effect claimed · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty(product price)Costs $13 moreMatches: Same matte finishSame full coverageClaims 12-hour wear
Differences: Slightly deeperSlightly cooler undertoneNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · No blurring effect claimed · No SPF
Retailer shade note: extra deep with cool red undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Macy's$52View at Macy'sUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $16 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for oily skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: dark rosy
Medium confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyThe closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Tan Rich (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Caramel
$12
Tone 8.5 C
$32
5C
$38
13 Deep
$36
19NC
$30
460
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 355, against IT Cosmetics CC+ Cream Natural Matte Foundation in Tan Rich. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 355.
6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
WalmartYour shade $39 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
