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CC+ Cream Natural Matte Foundation Tan Warm dupes and alternatives IT Cosmetics

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free9No drying alcohol8Vegan3Cruelty-free3Oil-free0With SPF1Mineral4

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Only showing matches with medium coverage, without talc.

  • 3 matches have no ingredient list listed and are not shown.

Closest shade match: Maybelline Fit Me Matte + Poreless Foundation Warm Honey 322

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Tan WarmChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Full coverage
The match
Maybelline
Warm Honey 322
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Medium coverage
Shade match
98out of 100
Colour
97
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$27.01 less (69%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Kylie Cosmetics Natural Blur Powder Foundation 8WN

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Tan WarmChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Full coverage
The match
Kylie Cosmetics
8WN
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
Overall match
84out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
93
Wear (Wear & performance)
40
Skin (Skin suitability)
80
Medium confidence· Digital matchWhy it matches
Match price
$38Ulta BeautyUlta Beauty
$1 less (3%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium To Tan Warm
    Shade match 95
    $16Ulta BeautyUlta Beauty$23 less (59%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    50
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  2. #4 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    3W2 Cashew
    Shade match 89
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame matte finishClaims 36-hour wear

    Differences: Olive rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · No SPF

    Retailer shade note: medium with warm olive undertones

    Medium confidence· Digital match

    View match
  3. #5 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    21W Abura
    Shade match 96
    $50SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: Medium with warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    3W1 Tawny
    Shade match 89
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame matte finishClaims 36-hour wear

    Differences: Olive rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · No SPF

    Retailer shade note: medium with warm golden-olive undertones

    Medium confidence· Digital match

    View match
  5. #7 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    3W1.5 Fawn
    Shade match 88
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame matte finishClaims 36-hour wear

    Differences: Olive rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · No SPF

    Retailer shade note: medium with warm golden-olive undertones

    Medium confidence· Digital match

    View match
  6. #8 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Light 2W
    Shade match 94
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No SPF

    Retailer shade note: Light with warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · bareMinerals

    ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Golden Beige 13
    Shade match 85
    $39.50Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Very close colourSame matte finishClaims not settling into lines

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: medium skin w/ neutral to golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Tan Warm (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW18

    • Looks identical
    • Medium light · Warm · peach undertone

    $30

    SephoraView at Sephora
  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Very close colour
    • Medium light · Warm undertone

    $34

    SephoraView at Sephora
  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11.5 Tan

    • Very close colour
    • Medium light · Warm undertone

    $36

    SephoraView at Sephora
  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.5

    • Very close colour
    • Medium light · Warm · peach undertone

    $42

    SephoraView at Sephora
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Topaz 7

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Topaz 7

    • Very close colour
    • Medium light · Warm · peach undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Matte + Poreless Foundation in Warm Honey 322, against IT Cosmetics CC+ Cream Natural Matte Foundation in Tan Warm. Every attribute compared, with its share of the score.

ComparedYour shadeTan WarmClosest shade matchWarm Honey 322Score
Shade match55% of overall98
Colour97#e09d70#e5a072Looks identicalColour difference 1.1 (0 is identical)
Depth97Medium lightMedium lightSameDepth difference: 1.9
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared74
Finish100MatteMatteSameSame matte finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall43
Skin type43Combination, oilyNormal, oilyBoth marketed for oily skin
Overall match 80/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Matte + Poreless Foundation in Warm Honey 322.

Same or better

  • $27.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Claims 12-hour wear
  • Claims a lightweight feel

Different

  • Medium rather than full coverage
  • No blurring effect claimed
  • Not marketed for combination skin
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Kylie Cosmetics Natural Blur Powder Foundation in 8WN, against IT Cosmetics CC+ Cream Natural Matte Foundation in Tan Warm. Every attribute compared, with its share of the score.

ComparedYour shadeTan WarmClosest overall alternative8WNScore
Shade match55% of overall92
Colour94#e09d70#e0a06fVery close colourColour difference 1.7 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.0
Retailer descriptionNot statedDeep tanNo depth word in one descriptionNot compared
Undertone85WarmNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, oilyDry, normal, combination, oilyBoth marketed for combination/​oily skin
Overall match 84/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Natural Blur Powder Foundation in 8WN.

Same or better

  • $1 less
  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Where to buy

Closest shade match

Maybelline Fit Me Matte + Poreless Foundation Warm Honey 322

Match price
$11.99Ulta BeautyUlta Beauty
$27.01 less (69%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Kylie Cosmetics Natural Blur Powder Foundation 8WN

Match price
$38Ulta BeautyUlta Beauty
$1 less (3%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.