Medium light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
28 of 31 matches
Only showing matches without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $39 at Sephora
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $3 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Contains listed fragranceNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Contains listed fragrance · No SPF
Retailer shade note: tan skin with warm, peach undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraSame priceMatches: Very close colourSame warm undertoneSame matte finish
Differences: No SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No SPF
Retailer shade note: bronze with golden undertone for dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $15 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Buildable rather than full coverageNo SPF
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Buildable rather than full coverage · No SPF
Retailer shade note: light medium with warm undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephoraSame priceMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: No blurring effect claimedNot marketed for combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: No blurring effect claimed · Not marketed for combination skin
Retailer shade note: light medium with warm peachy undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraSame priceMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: No blurring effect claimedNot marketed for combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: No blurring effect claimed · Not marketed for combination skin
Retailer shade note: light medium with golden peach undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$4 less (10%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Buildable rather than full coverageNot marketed for oily skinNo SPF
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Buildable rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: medium with golden undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)$1 less (3%)Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Medium rather than full coverageNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · No SPF
Retailer shade note: tan deep with warm neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sSephoraSame priceMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: No blurring effect claimedNot marketed for combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: No blurring effect claimed · Not marketed for combination skin
Retailer shade note: medium with peachy undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$19.01 less (49%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Buildable rather than full coverageNo SPF
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Buildable rather than full coverage · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautySephoraSame priceMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
Differences: No blurring effect claimedNot marketed for combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: No blurring effect claimed · Not marketed for combination skin
Retailer shade note: medium deep with neutral golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $3 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Olive rather than warm undertoneContains listed fragranceNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Olive rather than warm undertone · Contains listed fragrance · No SPF
Retailer shade note: medium to tan skin with very warm, golden or olive undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$23 less (59%)Matches: Very close colourSame warm undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty(product price)$27.01 less (69%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for combination skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for combination skin · Contains drying alcohol · No SPF
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$23.01 less (59%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneNo blurring effect claimedContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 30% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed · Contains drying alcohol · No SPF
Retailer shade note: neutral undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$16.99View at CVSAmazonSee price at AmazonView at AmazonSephoraSame priceMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneNo blurring effect claimedNot marketed for combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed · Not marketed for combination skin
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $13 moreMatches: Very close colourSame matte finishClaims 36-hour wear
Differences: Olive rather than warm undertoneMedium rather than full coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · No SPF
Retailer shade note: medium with warm olive undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonSephoraCosts $11 moreMatches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: Medium with warm undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Very close colourSame matte finishClaims 36-hour wear
Differences: Olive rather than warm undertoneMedium rather than full coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · No SPF
Retailer shade note: medium with warm golden-olive undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonSephoraCosts $13 moreMatches: Very close colourSame matte finishClaims 36-hour wear
Differences: Olive rather than warm undertoneMedium rather than full coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · No SPF
Retailer shade note: medium with warm golden-olive undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonSephoraSame priceMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · No SPF
Retailer shade note: toasted beige with rosy undertones for medium to dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $19 moreMatches: Very close colourSame warm undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverageNot marketed for combination skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Not marketed for combination skin · Contains listed fragrance · No SPF
Retailer shade note: medium skin with golden undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$15 less (38%)Matches: Very close colourSame warm undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No SPF
Retailer shade note: Light with warm undertones
Medium confidence· Digital match
SUBTL. Beauty Stackable BB Powder Foundation Single
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraSame priceMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneNo blurring effect claimedNot marketed for combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed · Not marketed for combination skin
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sTarget$24.41 less (63%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly deeper
Colour not compared · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)Costs $0.50 moreMatches: Very close colourSame matte finishClaims not settling into lines
Differences: Neutral rather than warm undertoneMedium rather than full coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed
Retailer shade note: medium skin w/ neutral to golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyWalmart$29.88 less (77%)Matches: Near-identical swatch colourSame warm undertoneClaims a lightweight feel
Differences: Radiant rather than matte finishLight rather than full coverageNo blurring effect claimed
Looks identical · Radiant · Light coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · No blurring effect claimed · Not marketed for combination/oily skin
Medium confidence· Digital match
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$9.12View at WalmartCVS$11.89View at CVSWalgreens$12.99View at WalgreensWalmart$18.24View at WalmartAmazonSee price at AmazonView at AmazonShowing 12 of 26 matches
The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Tan Warm (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
NW18
$30
3W1
$34
Medium Golden
$12
11.5 Tan
$36
5.5
$42
Topaz 7
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
R.E.M. Beauty Sweetener Foundation in medium 6 g, against IT Cosmetics CC+ Cream Natural Matte Foundation in Tan Warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To R.E.M. Beauty Sweetener Foundation in medium 6 g.
12 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix Powder Plus Foundation in C6, against IT Cosmetics CC+ Cream Natural Matte Foundation in Tan Warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix Powder Plus Foundation in C6.
10 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
R.E.M. Beauty Sweetener Foundation medium 6 g
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
MAC Cosmetics Studio Fix Powder Plus Foundation C6
SephoraYour shade $39 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
