Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
25 of 30 matches
Only showing matches without talc.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $39 at Sephora
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at Sephora
Ulta Beautyfrom $53 · product priceView at Ulta Beauty
Macy'sfrom $53 · product priceView at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $39 at Sephora
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy's
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$1 less (3%)Matches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: Medium rather than full coverageNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Medium rather than full coverage · No SPF
Retailer shade note: cool rose
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautySephoraCosts $13 moreMatches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: Medium rather than full coverageNo blurring effect claimedNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · No SPF
Retailer shade note: light-medium with cool pink undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonSephoraCosts $13 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Medium rather than full coverageNo blurring effect claimedNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · No SPF
Retailer shade note: medium with cool rosy-peach undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$4 less (10%)Matches: Same cool undertoneSame matte finishBoth claim a blurring effect
Differences: Buildable rather than full coverageNot marketed for oily skinNo SPF
Close colour · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Buildable rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: light with cool rosy undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Same cool undertoneSame matte finishBoth claim a blurring effect
Differences: Medium rather than full coverageContains drying alcoholNo SPF
Close colour · Matte · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Medium rather than full coverage · Contains drying alcohol · No SPF
Retailer shade note: light cool
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta BeautyCosts $15 moreMatches: Same cool undertoneSame matte finishBoth claim a blurring effect
Differences: Slightly deeperBuildable rather than full coverageNo SPF
Close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage · No SPF
Retailer shade note: light medium with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$54View at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)$24.01 less (62%)Matches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for combination skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Not marketed for combination skin · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$9.92View at WalmartUlta Beautyfrom $14.99 · product priceView at Ulta Beauty
Walgreens$16.99View at Walgreens
CVS$16.99View at CVSAmazonSee price at AmazonView at AmazonSephoraCosts $13 moreMatches: Same cool undertoneSame matte finishClaims 36-hour wear
Differences: Medium rather than full coverageNo blurring effect claimedNo SPF
Close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · No SPF
Retailer shade note: light with cool rosy-peach undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at Amazon
Target$24.41 less (63%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
No material differences in the data we have.
Colour not compared · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetSephoraCosts $15 moreMatches: Very close colourSame cool undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No SPF
Retailer shade note: light with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Very close colourSame matte finishClaims 36-hour wear
Differences: Neutral rather than cool undertoneMedium rather than full coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · No SPF
Retailer shade note: light-medium with neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $16 moreMatches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverageNot marketed for oily skinNo SPF
Close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: medium rosy
Medium confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyUlta BeautyCosts $3 moreMatches: Very close colourSame full coverageBoth claim a blurring effect
Differences: Natural rather than matte finishNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · No SPF
Retailer shade note: rich medium
Medium confidence· Digital match
IT Cosmetics CC+ Airbrush Perfecting Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $13 moreMatches: Same cool undertoneSame matte finishClaims 36-hour wear
Differences: Slightly deeperMedium rather than full coverageNo blurring effect claimed
Close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · No blurring effect claimed · No SPF
Retailer shade note: light-medium with cool rosy beige undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $15 moreMatches: Same cool undertoneSame matte finishBoth claim a blurring effect
Differences: Buildable rather than full coverageNo SPF
Colour not compared · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Buildable rather than full coverage · No SPF
Retailer shade note: light with cool undertones
Low confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephoraCosts $6 moreMatches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly deeperNeutral rather than cool undertoneNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · No SPF
Retailer shade note: light to medium skin tones with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraMacy's$45View at Macy'sSephoraCosts $1 moreMatches: Very close colourSame cool undertoneSame full coverage
Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for combination skin · No SPF
Retailer shade note: medium skin with cool undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty$35.11 less (90%)Matches: Very close colourSame full coverageBoth claim a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than matte finishNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No SPF
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta Beauty$4 less (10%)Matches: Same matte finishBoth claim a blurring effectClaims not settling into lines
Differences: Neutral rather than cool undertoneBuildable rather than full coverageNot marketed for oily skin
Close colour · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: light with neutral, slightly cool undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyWalmart$29.71 less (76%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Neutral rather than cool undertoneNot marketed for combination skinNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for combination skin · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $0.50 moreMatches: Same matte finishClaims not settling into linesClaims a lightweight feel
Differences: Neutral rather than cool undertoneMedium rather than full coverageNo blurring effect claimed
Close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed
Retailer shade note: light/medium skin w/ neutral to golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Slightly deeperMedium rather than full coverageNo blurring effect claimed
Close colour · Matte · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · No blurring effect claimed · No SPF
Retailer shade note: fair with rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyMacy's$48 · low stockView at Macy'sUlta Beauty(product price)$4 less (10%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneBuildable rather than full coverageNot marketed for oily skin
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: light to medium with neutral warm undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyShowing 12 of 23 matches
The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Light Cool (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Toffee
270
$30
Marmalade 3.3 Beige
$31
220C
Medium Vanilla
$12
N18
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 320C, against IT Cosmetics CC+ Cream Natural Matte Foundation in Light Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 320C.
13 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.
Estée Lauder Double Wear Stay-in-Place Foundation in 2C1 Pure Beige, against IT Cosmetics CC+ Cream Natural Matte Foundation in Light Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Estée Lauder Double Wear Stay-in-Place Foundation in 2C1 Pure Beige.
13 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Lancôme Teint Idole Ultra Wear Natural Matte Foundation 320C
SephoraYour shade $39 at Sephora
Estée Lauder Double Wear Stay-in-Place Foundation 2C1 Pure Beige
SephoraYour shade $39 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
