Deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
19 of 30 matches
Only showing matches with medium coverage, without talc.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $39 at Sephora
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $6 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same radiant finish
Differences: No long-wear claimNo SPF
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No long-wear claim · No SPF
Retailer shade note: deep with neutral-cool undertones
Medium confidence· Digital match
Fièra Cosmetics All-in-Wonder Concealer + Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautySephoraCosts $21 moreMatches: Near-identical swatch colourSame cool undertoneSame medium coverage
Differences: Natural rather than radiant finishNo skin-like finish claimedNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural rather than radiant finish · No skin-like finish claimed · No SPF
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame radiant finishSame medium coverage
Differences: Neutral rather than cool undertoneNo SPF
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · No SPF
Retailer shade note: deep with neutral undertone
Medium confidence· Digital match
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$25.01 less (64%)Matches: Near-identical swatch colourSame cool undertoneSame medium coverage
Differences: Natural rather than radiant finishNo long-wear claimDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 30% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonSephora$1 less (3%)Matches: Near-identical swatch colourSame cool undertoneSame medium coverage
Differences: Natural rather than radiant finishNo skin-like finish claimedNot marketed for dry/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than radiant finish · No skin-like finish claimed · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: deep-rich (cool)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $10 moreMatches: Very close colourSame cool undertoneSame radiant finish
Differences: No skin-like finish claimedNot marketed for dry/oily/sensitive skinNo SPF
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for dry/oily/sensitive skin · No SPF
Retailer shade note: deep cool 8
Medium confidence· Digital match
Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sSephora$49View at SephoraSephora$5 less (13%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Natural rather than radiant finishNot marketed for dry/oily skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for dry/oily skin · No SPF
Retailer shade note: red undertone
High confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraSephoraCosts $8 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Natural rather than radiant finishNo skin-like finish claimedNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Natural rather than radiant finish · No skin-like finish claimed · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: deep cool
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Near-identical swatch colourSame medium coverageBoth claim long-wearing
Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo skin-like finish claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: dark with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $30 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same medium coverage
Differences: Natural rather than radiant finishNo skin-like finish claimedNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than radiant finish · No skin-like finish claimed · Not marketed for sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: deep, neutral pink
High confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephora$11 less (28%)Matches: Very close colourSame radiant finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for sensitive skinNo SPF
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for sensitive skin · No SPF
Retailer shade note: cocoa - dark brown skin with golden undertones
High confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty(product price)Costs $1 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than radiant finishNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephoraCosts $13 moreMatches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Neutral rather than cool undertoneMatte rather than radiant finishContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Contains drying alcohol · No SPF
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52 · low stockView at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $13 moreMatches: Very close colourSame radiant finishSame medium coverage
Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol · No SPF
Retailer shade note: dark neutral
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautySephora$3 less (8%)Matches: Very close colourSame radiant finishSame medium coverage
Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for dry/oily skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for dry/oily skin · No SPF
Retailer shade note: Deep Warm
Medium confidence· Digital match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephora$3 less (8%)Matches: Very close colourSame radiant finishSame medium coverage
Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for dry/oily skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for dry/oily skin · No SPF
Retailer shade note: Deep Warm
Medium confidence· Digital match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $8 moreMatches: Very close colourSame medium coverageClaims a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: deep neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta Beauty$24.05 less (62%)Matches: Very close colourSame medium coverageBoth claim long-wearing
Differences: Matte rather than radiant finishNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · No SPF
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78 · out of stockView at WalmartUlta Beauty$14.95View at Ulta BeautyTarget$14.99View at TargetCVS$16.49View at CVSWalmart$29.56 · out of stockView at WalmartShowing 12 of 18 matches
The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Deep Mocha (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
6.5N
$38
560 Suede C
$32
490
$30
Maple
$36
7 Neutral
$42
530N
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 17R Santa Ynez, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Deep Mocha. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 17R Santa Ynez.
7 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
SephoraYour shade $39 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
