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CC+ Nude Glow Lightweight Foundation + Glow Serum Light Medium dupes and alternatives IT Cosmetics

Fair · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

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Fragrance-free5No drying alcohol2Vegan1Cruelty-free0Oil-free0With SPF2Mineral2

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Only showing matches in serum form, without coconut oil.

  • 6 matches have no formulation listed and are not shown.

Closest shade match: L'Oréal Paris Age Perfect Radiant Serum Foundation Rose Ivory

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Light MediumChange shade
Depth and undertone: Fair · Cool · rosy
Finish and coverage: Radiant · Medium coverage
The match
L'Oréal Paris
Rose Ivory
Depth and undertone: Fair · Cool · rosy
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$14.97WalmartWalmart
$24.03 less (62%)

Your shade $39 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative: Well People Skinforia Serum Foundation 10 Fair Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Light MediumChange shade
Depth and undertone: Fair · Cool · rosy
Finish and coverage: Radiant · Medium coverage
The match
Well People
10 Fair Cool
Depth and undertone: Fair · Cool
Finish and coverage: Natural · Buildable coverage
Overall match
92out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
56
Medium confidence· Digital matchWhy it matches
Best price
$21Ulta BeautyUlta Beauty
$18 less (46%)

Your shade $39 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 72
    $30TargetTarget$9 less (23%)

    Matches: Both claim a skin-like finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    72
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    35 Nude Beige
    Shade match 89
    $18.99Ulta BeautyUlta Beauty$20.01 less (51%)

    Matches: Near-identical swatch colourSame medium coverageClaims not settling into lines

    Differences: Natural rather than radiant finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    68
    Wear & performance
    54
    Skin suitability
    33

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · No long-wear claim · Not marketed for dry/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    0.5-2 Very Light
    Shade match 79
    $20.99Ulta BeautyUlta Beauty(product price)$18.01 less (46%)

    Matches: Near-identical swatch colourSame radiant finishNo fragrance listed

    Differences: Slightly warmer undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Light Medium (Fair · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    120C

    Rare Beauty Liquid Touch Brightening Concealer, shade 120C

    • Very close colour
    • Fair · Cool undertone

    $24

    SephoraView at Sephora
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    160

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 160

    • Very close colour
    • Very fair · Cool undertone

    $30

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    1C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 1C

    • Very close colour
    • Fair · Cool undertone

    $38

    SephoraView at Sephora
  4. NARS Soft Matte Complete Concealer

    Crème Brulee

    NARS Soft Matte Complete Concealer, shade Crème Brulee

    • Very close colour
    • Fair · Cool undertone

    $36

    SephoraView at Sephora
  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 4

    • Very close colour
    • Fair · Cool · pink undertone

    $22

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    3C Cool

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3C Cool

    • Very close colour
    • Light · Cool undertone

    $42

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Age Perfect Radiant Serum Foundation in Rose Ivory, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Light Medium. Every attribute compared, with its share of the score.

ComparedYour shadeLight MediumClosest shade matchRose IvoryScore
Shade match55% of overall98
Colour97#f5cdaf#f7ccaeLooks identicalColour difference 0.9 (0 is identical)
Depth100FairFairSameDepth difference: 0.1
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCool · rosySamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall33
Skin type33Dry, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 81/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Age Perfect Radiant Serum Foundation in Rose Ivory.

Same or better

  • $24.03 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same medium coverage
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed
  • SPF 50 instead of SPF 40

Different

  • Natural finish instead of radiant
  • No skin-like finish claimed
  • No long-wear claim
  • Not marketed for dry/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 40SPF 50
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Well People Skinforia Serum Foundation in 10 Fair Cool, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Light Medium. Every attribute compared, with its share of the score.

ComparedYour shadeLight MediumClosest overall alternative10 Fair CoolScore
Shade match55% of overall98
Colour97#f5cdaf#f2c9abLooks identicalColour difference 1.0 (0 is identical)
Depth97FairFairSameDepth difference: 1.9
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall56
Skin type56Dry, oily, sensitiveCombination, dry, normal, oilyBoth marketed for dry/​oily skin
Overall match 92/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 10 Fair Cool.

Same or better

  • $18 less
  • Near-identical swatch colour
  • Same cool undertone
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of radiant
  • Not marketed for sensitive skin
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy

Closest shade match

L'Oréal Paris Age Perfect Radiant Serum Foundation Rose Ivory

Best price
$14.97WalmartWalmart
$24.03 less (62%)

Your shade $39 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative

Well People Skinforia Serum Foundation 10 Fair Cool

Best price
$21Ulta BeautyUlta Beauty
$18 less (46%)

Your shade $39 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.