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CC+ Nude Glow Lightweight Foundation + Glow Serum Medium Cool dupes and alternatives IT Cosmetics

Light · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free25No drying alcohol21Vegan8Cruelty-free14Oil-free1With SPF8Mineral7

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25 of 30

Only showing matches without fragrance.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Revolution Beauty Skin Silk Glow Tint Sheer Foundation Stick Fair Neutral Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Medium CoolChange shade
Depth and undertone: Light · Cool · pink
Finish and coverage: Radiant · Medium coverage
The match
Revolution Beauty
Fair Neutral Cool
Depth and undertone: Light · Neutral · neutral pink
Finish and coverage: Radiant · Light coverage
Shade match
93out of 100
Colour
95
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$9.10Ulta BeautyUlta Beauty
$29.90 less (77%)

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Well People Skinforia Serum Foundation 16 Light Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Medium CoolChange shade
Depth and undertone: Light · Cool · pink
Finish and coverage: Radiant · Medium coverage
The match
Well People
16 Light Neutral
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
82out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
56
Low confidence· Digital matchWhy it matches
Best price
$30TargetTarget
$9 less (23%)

Your shade $39 at Sephora

TargetView at Target

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    160 Light
    Shade match 86
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily skin · Contains drying alcohol · No SPF

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 77
    $30TargetTarget$9 less (23%)

    Matches: Both claim a skin-like finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    77
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  3. #5 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    200 Light Medium
    Shade match 85
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    85
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily skin · Contains drying alcohol · No SPF

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    110 Light
    Shade match 83
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    83
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily skin · Contains drying alcohol · No SPF

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Maybelline

    Fit Me Dewy + Smooth Foundation

    125 Nude Beige
    Shade match 87
    $9.12WalmartWalmart$29.88 less (77%)

    Matches: Very close colourSame radiant finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    30

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Not marketed for oily/sensitive skin

    Medium confidence· Digital match

    View match
  6. #8 · MERIT

    The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Calico
    Shade match 86
    $38SephoraSephora$1 less (3%)

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    68
    Wear & performance
    82
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: medium-deep (neutral)

    Medium confidence· Digital match

    View match
  7. #9 · Revolution Beauty

    Skin Silk Glow Tint Sheer Foundation Stick

    Light Neutral
    Shade match 87
    $9.10$13Ulta BeautyUlta Beauty$29.90 less (77%)

    Matches: Very close colourSame radiant finishNo fragrance listed

    Differences: Neutral rather than cool undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  8. #10 · Maybelline

    Fit Me Dewy + Smooth Foundation

    115 Ivory
    Shade match 85
    $9.12WalmartWalmart$29.88 less (77%)

    Matches: Very close colourSame radiant finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    30

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Not marketed for oily/sensitive skin

    Medium confidence· Digital match

    View match
  9. #11 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Light to Medium Cool
    Shade match 93
    $16Ulta BeautyUlta Beauty$23 less (59%)

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Matte rather than radiant finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · No skin-like finish claimed · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  10. #12 · Maybelline

    Fit Me Dewy + Smooth Foundation

    130 Buff Beige
    Shade match 83
    $8.98WalmartWalmart$30.02 less (77%)

    Matches: Very close colourSame radiant finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    30

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Not marketed for oily/sensitive skin

    Medium confidence· Digital match

    View match
  11. #13 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    3-4 Light-Medium
    Shade match 83
    $20.99Ulta BeautyUlta Beauty(product price)$18.01 less (46%)

    Matches: Very close colourSame radiant finishNo fragrance listed

    Differences: Neutral rather than cool undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  12. #14 · Chanel

    LES BEIGES Water-Fresh Complexion Touch

    BR12
    Shade match 82
    $72Ulta BeautyUlta BeautyCosts $33 more

    Matches: Very close colourSame medium coverageBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    82
    Finish & visual result
    68
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  13. #15 · Doll 10

    Peptide Bounce Flexible Foundation

    Medium
    Shade match 82
    $44Ulta BeautyUlta BeautyCosts $5 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · No long-wear claim · No SPF

    Retailer shade note: Medium with neutral golden undertones

    Medium confidence· Digital match

    View match
  14. #16 · Revolution Beauty

    Skin Silk Glow Tint Sheer Foundation Stick

    Fair
    Shade match 78
    $9.10$13Ulta BeautyUlta Beauty$29.90 less (77%)

    Matches: Very close colourSame radiant finishNo fragrance listed

    Differences: Slightly warmer undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  15. #17 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Light Tones
    Shade match 80
    $14.59TargetTarget$24.41 less (63%)

    Matches: Claims a blurring effectBoth claim long-wearingNo fragrance listed

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    42
    Wear & performance
    80
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  16. #18 · CoverGirl

    Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28

    Natural Ivory 215
    Shade match 87
    $18.49Ulta BeautyUlta Beauty$20.51 less (53%)

    Matches: Very close colourNo fragrance listed

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  17. #19 · CoverGirl

    Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28

    Medium Light
    Shade match 84
    $15.13WalmartWalmart$23.87 less (61%)

    Matches: Very close colourNo fragrance listed

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  18. #20 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Medium to Tan Warm
    Shade match 72
    $16Ulta BeautyUlta Beauty$23 less (59%)

    Matches: Very close colourSame medium coverageBoth claim a lightweight feel

    Differences: Slightly warmer undertoneMatte rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · No skin-like finish claimed · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  19. #21 · LIXR Beauty

    Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Barley 3.5N
    Shade match 40
    $36SephoraSephora$3 less (8%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Described as light, yours as mediumNeutral rather than cool undertoneNot marketed for sensitive skin

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Described as light, yours as medium · Neutral rather than cool undertone · Not marketed for sensitive skin · No SPF

    Retailer shade note: light / medium - neutral

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  20. #22 · LIXR Beauty

    Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Costa 3W
    Shade match 40
    $36SephoraSephora$3 less (8%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Described as light, yours as mediumSlightly warmer undertoneNot marketed for sensitive skin

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Described as light, yours as medium · Slightly warmer undertone · Not marketed for sensitive skin · No SPF

    Retailer shade note: light / medium - warm

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  21. #23 · LIXR Beauty

    Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Honey 3C
    Shade match 40
    $36SephoraSephora$3 less (8%)

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Described as light, yours as mediumNot marketed for sensitive skinNo SPF

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Described as light, yours as medium · Not marketed for sensitive skin · No SPF

    Retailer shade note: light / medium - cool

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  22. #24 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Light
    Shade match 83
    $39SephoraSephoraSame price

    Matches: Very close colourClaims a blurring effectNo fragrance listed

    Differences: Slightly lighterNeutral rather than cool undertoneMatte rather than radiant finish

    Score details
    Shade match
    83
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    30

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  23. #25 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Fair Light
    Shade match 83
    $39SephoraSephoraSame price

    Matches: Very close colourClaims a blurring effectNo fragrance listed

    Differences: Slightly lighterNeutral rather than cool undertoneMatte rather than radiant finish

    Score details
    Shade match
    83
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    30

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match

Showing 12 of 23 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Medium Cool (Light · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    24.0 Medium Beige

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 24.0 Medium Beige

    • Looks identical
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3C

    • Close colour
    • Light · Cool · rosy undertone

    $38

    SephoraView at Sephora
  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 5.3 C

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 5.3 C

    • Close colour
    • Light medium · Cool undertone

    $32

    SephoraView at Sephora
  4. CoverGirl TruBlend Undercover Concealer

    Light Nude

    CoverGirl TruBlend Undercover Concealer, shade Light Nude

    • Very close colour
    • Light · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light

    • Very close colour
    • Light medium

    $12

    Ulta BeautyView at Ulta Beauty
  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 5 Medium

    • Slight colour difference
    • Light · Cool undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Revolution Beauty Skin Silk Glow Tint Sheer Foundation Stick in Fair Neutral Cool, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Medium Cool. Every attribute compared, with its share of the score.

ComparedYour shadeMedium CoolClosest shade matchFair Neutral CoolScore
Shade match55% of overall93
Colour95#e5bba8#eabba7Looks identicalColour difference 1.4 (0 is identical)
Depth99LightLightSameDepth difference: 0.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone85Cool · pinkNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Dry, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for dry/​oily/​sensitive skin
Overall match 81/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Skin Silk Glow Tint Sheer Foundation Stick in Fair Neutral Cool.

Same or better

  • $29.90 less
  • Near-identical swatch colour
  • Similar undertone (neutral vs cool)
  • Same radiant finish
  • Light rather than medium coverage
  • No fragrance listed

Different

  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim a lightweight feel
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, moderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs oil-based; silicone high vs moderate
View full match

Why the closest overall alternative works

Well People Skinforia Serum Foundation in 16 Light Neutral, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Medium Cool. Every attribute compared, with its share of the score.

ComparedYour shadeMedium CoolClosest overall alternative16 Light NeutralScore
Shade match55% of overall80
Colournot comparable#e5bba8No swatchNot comparedNo swatch colour on one side
Depth100LightLightSameDepth difference: 0.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone65Cool · pinkNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall56
Skin type56Dry, oily, sensitiveCombination, dry, normal, oilyBoth marketed for dry/​oily skin
Overall match 82/100Shade match 80/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 16 Light Neutral.

Same or better

  • $9 less
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than cool undertone
  • Natural finish instead of radiant
  • Not marketed for sensitive skin
  • No SPF

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy

Closest shade match

Revolution Beauty Skin Silk Glow Tint Sheer Foundation Stick Fair Neutral Cool

Best price
$9.10Ulta BeautyUlta Beauty
$29.90 less (77%)

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Well People Skinforia Serum Foundation 16 Light Neutral

Best price
$30TargetTarget
$9 less (23%)

Your shade $39 at Sephora

TargetView at Target

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.