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CC+ Nude Glow Lightweight Foundation + Glow Serum Medium Cool dupes and alternatives IT Cosmetics

Light · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free2No drying alcohol3Vegan0Cruelty-free3Oil-free0With SPF2Mineral0

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Only showing matches in gel form.

  • 6 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Natural Ivory 215

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
Medium CoolChange shade
Depth and undertone: Light · Cool · pink
Finish and coverage: Radiant · Medium coverage
The match
CoverGirl
Natural Ivory 215
Depth and undertone: Light
Finish and coverage: Matte · Full coverage
Overall match
69out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
43
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Shade match
87out of 100
Colour
91
Depth
96
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$18.49Ulta BeautyUlta Beauty
$20.51 less (53%)

Your shade $39 at Sephora · lowest price $15.13 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · CoverGirl

    Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28

    Medium Light
    Shade match 84
    $15.13WalmartWalmart$23.87 less (61%)

    Matches: Very close colourNo fragrance listed

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  2. #3 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 64
    $14.99TargetTarget$24.01 less (62%)

    Matches: Same medium coverage

    Differences: Slightly deeperNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    64
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    56

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Medium Cool (Light · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    24.0 Medium Beige

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 24.0 Medium Beige

    • Looks identical
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3C

    • Close colour
    • Light · Cool · rosy undertone

    $38

    SephoraView at Sephora
  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 5.3 C

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 5.3 C

    • Close colour
    • Light medium · Cool undertone

    $32

    SephoraView at Sephora
  4. CoverGirl TruBlend Undercover Concealer

    Light Nude

    CoverGirl TruBlend Undercover Concealer, shade Light Nude

    • Very close colour
    • Light · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light

    • Very close colour
    • Light medium

    $12

    Ulta BeautyView at Ulta Beauty
  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 5 Medium

    • Slight colour difference
    • Light · Cool undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Natural Ivory 215, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Medium Cool. Every attribute compared, with its share of the score.

ComparedYour shadeMedium CoolClosest matchNatural Ivory 215Score
Shade match55% of overall87
Colour91#e5bba8#e3b59eVery close colourColour difference 2.1 (0 is identical)
Depth96LightLightSameDepth difference: 2.7
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone70Cool · pinkUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Dry, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for dry/​oily/​sensitive skin
Overall match 69/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Natural Ivory 215.

Same or better

  • $20.51 less
  • Very close colour
  • Full rather than medium coverage
  • No fragrance listed

Different

  • Matte finish instead of radiant
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim a lightweight feel
  • SPF 28 instead of SPF 40

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 40SPF 28
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy Natural Ivory 215

Match price
$18.49Ulta BeautyUlta Beauty
$20.51 less (53%)

Your shade $39 at Sephora · lowest price $15.13 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.