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CC+ Nude Glow Lightweight Foundation + Glow Serum Rich dupes and alternatives IT Cosmetics

Medium light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Cushion0
  • Serum3
  • Gel0

Skin type

Preferences

Fragrance-free4No drying alcohol4Vegan0Cruelty-free0Oil-free0With SPF0Mineral4

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Only showing matches with buildable coverage, without silicones.

  • 1 match has no coverage listed and is not shown.
  • 3 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Well People Skinforia Serum Foundation 26 Medium Warm

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
RichChange shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Radiant · Medium coverage
The match
Well People
26 Medium Warm
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
82out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
56
Shade match
80out of 100
Colour
not scored yet
Depth
76
Undertone
100
Low confidence· Digital matchWhy it matches
Best price
$30TargetTarget
$9 less (23%)

Your shade $39 at Sephora

TargetView at Target

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$9 less (23%)

    Matches: Both claim a skin-like finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    80
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  2. #3 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 67
    $30TargetTarget$9 less (23%)

    Matches: Both claim a skin-like finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    67
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  3. #4 · Youngblood

    Loose Mineral Foundation

    Sunglow
    Shade match 80
    $50Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Near-identical swatch colourBoth claim a lightweight feelNo fragrance listed

    Differences: Slightly cooler undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    33

    Looks identical · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Not marketed for dry/oily skin · No SPF

    Retailer shade note: tan shade, cool undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Rich (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    7

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 7

    • Looks identical
    • Medium light · Warm · peach undertone

    $42

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Warm Nude

    CoverGirl TruBlend Undercover Concealer, shade Warm Nude

    • Very close colour
    • Light medium · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Tarte Shape Tape Full Coverage Matte Concealer

    42S tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 42S tan sand

    • Very close colour
    • Medium light · Warm · golden undertone

    $32

    SephoraView at Sephora
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.2 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.2 N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    140

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 140

    • Close colour
    • Light medium · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Close colour
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Well People Skinforia Serum Foundation in 26 Medium Warm, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Rich. Every attribute compared, with its share of the score.

ComparedYour shadeRichClosest match26 Medium WarmScore
Shade match55% of overall80
Colournot comparable#d9a582No swatchNot comparedNo swatch colour on one side
Depth76Medium lightMediumSome differenceDepth difference: 8.4
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall56
Skin type56Dry, oily, sensitiveCombination, dry, normal, oilyBoth marketed for dry/​oily skin
Overall match 82/100Shade match 80/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 26 Medium Warm.

Same or better

  • $9 less
  • Same warm undertone
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Runs slightly deeper
  • Natural finish instead of radiant
  • Not marketed for sensitive skin
  • No SPF

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy 26 Medium Warm

Best price
$30TargetTarget
$9 less (23%)

Your shade $39 at Sephora

TargetView at Target

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.