Beautler.Your beauty butler

CC+ Nude Glow Lightweight Foundation + Glow Serum Tan Cool dupes and alternatives IT Cosmetics

Light medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free5No drying alcohol5Vegan0Cruelty-free0Oil-free0With SPF0Mineral3

Avoid an ingredient

Sort

6 of 30

Only showing matches with buildable coverage.

Closest shade match: NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 11 Classic Ivory

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Tan CoolChange shade
Depth and undertone: Light medium · Cool
Finish and coverage: Radiant · Medium coverage
The match
NYX Professional Makeup
11 Classic Ivory
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Buildable coverage
Shade match
83out of 100
Colour
86
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$14.97WalmartWalmart
$24.03 less (62%)

Your shade $39 at Sephora

WalmartView at Walmart

Closest overall alternative: Well People Skinforia Serum Foundation 24 Light Medium Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Tan CoolChange shade
Depth and undertone: Light medium · Cool
Finish and coverage: Radiant · Medium coverage
The match
Well People
24 Light Medium Neutral
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
82out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
56
Low confidence· Digital matchWhy it matches
Best price
$30TargetTarget
$9 less (23%)

Your shade $39 at Sephora

TargetView at Target

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 71
    $30TargetTarget$9 less (23%)

    Matches: Both claim a skin-like finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    71
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  2. #4 · Clinique

    Daily Calm Makeup Balm Foundation

    Light
    Shade match 80
    $49Ulta BeautyUlta BeautyCosts $10 more

    Matches: Very close colourClaims a blurring effectClaims colour stability

    Differences: Slightly warmer undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    64
    Wear & performance
    55
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible Cushion Foundation

    260 Warm
    Shade match 77
    $19.99Ulta BeautyUlta Beauty(product price)$19.01 less (49%)

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    60
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Buildable rather than medium coverage · No SPF

    Medium confidence· Digital match

    View match
  4. #6 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 54
    $30TargetTarget$9 less (23%)

    Matches: Both claim a skin-like finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Slightly deeperSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    54
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Tan Cool (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    380

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 380

    • Close colour
    • Medium light · Cool undertone

    $30

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    9 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 9 Tan

    • Close colour
    • Medium light · Cool undertone

    $36

    SephoraView at Sephora
  3. e.l.f. Cosmetics Hydrating Camo Concealer

    Tan Walnut

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Walnut

    • Close colour
    • Medium light · Neutral · neutral pink undertone

    $8

    Ulta BeautyView at Ulta Beauty
  4. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Very close colour
    • Medium light

    $10.99

    Ulta BeautyView at Ulta Beauty
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Tan

    • Very close colour
    • Light medium

    $12

    Ulta BeautyView at Ulta Beauty
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32.0 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32.0 Tan Bronze

    • Slight colour difference
    • Medium light · Cool undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 11 Classic Ivory, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shadeTan CoolClosest shade match11 Classic IvoryScore
Shade match55% of overall83
Colour86#eaa37b#e2a884Very close colourColour difference 2.8 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.6
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared50
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall28
Skin type28Dry, oily, sensitiveCombination, normal, oilyBoth marketed for oily skin
Overall match 65/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 11 Classic Ivory.

Same or better

  • $24.03 less
  • Very close colour
  • Buildable rather than medium coverage

Different

  • Neutral rather than cool undertone
  • Matte finish instead of radiant
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim a lightweight feel
  • Not marketed for dry/sensitive skin
  • No SPF

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeNo ingredient list
FragranceListed (fragrance)No ingredient list
Drying alcoholNot listedNo ingredient list
SPFSPF 40Not listed
Overlap
View full match

Why the closest overall alternative works

Well People Skinforia Serum Foundation in 24 Light Medium Neutral, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shadeTan CoolClosest overall alternative24 Light Medium NeutralScore
Shade match55% of overall80
Colournot comparable#eaa37bNo swatchNot comparedNo swatch colour on one side
Depth96Light mediumLight mediumSameDepth difference: 2.3
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall56
Skin type56Dry, oily, sensitiveCombination, dry, normal, oilyBoth marketed for dry/​oily skin
Overall match 82/100Shade match 80/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 24 Light Medium Neutral.

Same or better

  • $9 less
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than cool undertone
  • Natural finish instead of radiant
  • Not marketed for sensitive skin
  • No SPF

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy

Closest shade match

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 11 Classic Ivory

Best price
$14.97WalmartWalmart
$24.03 less (62%)

Your shade $39 at Sephora

WalmartView at Walmart

Closest overall alternative

Well People Skinforia Serum Foundation 24 Light Medium Neutral

Best price
$30TargetTarget
$9 less (23%)

Your shade $39 at Sephora

TargetView at Target

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.