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CC+ Nude Glow Lightweight Foundation + Glow Serum Tan dupes and alternatives IT Cosmetics

Light medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation Golden Tan

The equivalent shade: scored on colour, depth and undertone only.

The match
CoverGirl
Golden Tan
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$20.01 less (51%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $14.78 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation 25W Latte

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Jung Saem Mool
25W Latte
Depth and undertone: Light medium · Warm
Finish and coverage: Natural · Medium coverage
Overall match
86out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
68
Wear (Wear & performance)
100
Skin (Skin suitability)
33
Best price
$32SephoraSephora
$7 less (18%)

Your shade $39 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 90
    $32SephoraSephora$7 less (18%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    33

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: neutral camel

    Medium confidence· Digital match

    View match
  2. Shade match 89
    $32SephoraSephora$7 less (18%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    33

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: neutral bronze

    Medium confidence· Digital match

    View match
  3. #5 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$9 less (23%)

    Matches: Both claim a skin-like finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  4. Shade match 93
    $72Ulta BeautyUlta BeautyCosts $33 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than radiant finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  5. #7 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 76
    $30TargetTarget$9 less (23%)

    Matches: Same warm undertoneBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    76
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  6. #8 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 75
    $30TargetTarget$9 less (23%)

    Matches: Both claim a skin-like finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    75
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  7. #9 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    18.5N
    Shade match 87
    $48SephoraSephoraCosts $9 more

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    85
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: medium dark with neutral undertone

    Medium confidence· Digital match

    View match
  8. Shade match 90
    $40Ulta BeautyUlta BeautyCosts $1 more

    Matches: Near-identical swatch colourBoth claim long-wearingBoth claim a lightweight feel

    Differences: Matte rather than radiant finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    43
    Wear & performance
    100
    Skin suitability
    56

    Looks identical · Matte · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  9. Shade match 88
    $44SephoraSephoraCosts $5 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    68
    Wear & performance
    68
    Skin suitability
    28

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  10. #12 · Well People

    Supernatural Complexion Stick

    16 Light Neutral
    Shade match 88
    $18.20$26Ulta BeautyUlta Beauty$20.80 less (53%)

    Matches: Near-identical swatch colourBoth claim a lightweight feelNo fragrance listed

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishLight rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  11. #13 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Medium Beige
    Shade match 93
    $12.99Ulta BeautyUlta Beauty(product price)$26.01 less (67%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim long-wearing

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    43
    Wear & performance
    80
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  12. Shade match 87
    $44SephoraSephoraCosts $5 more

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    68
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  13. #15 · L.A. Girl

    Sheer Skin Tinted Foundation

    Beige
    Shade match 95
    $10Ulta BeautyUlta Beauty$29 less (74%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Natural rather than radiant finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C4 Cool Light Medium
    Shade match 78
    $13.99Ulta BeautyUlta Beauty(product price)$25.01 less (64%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    78
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · No long-wear claim · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  15. Shade match 80
    $44SephoraSephoraCosts $5 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Slightly cooler undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    68
    Wear & performance
    68
    Skin suitability
    28

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: cool pink

    Medium confidence· Digital match

    View match
  16. #18 · Ulta Beauty Collection

    Complexion Crush Foundation

    Light Cool
    Shade match 78
    $16Ulta BeautyUlta Beauty(product price)$23 less (59%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneMatte rather than radiant finishNo long-wear claim

    Score details
    Shade match
    78
    Finish & visual result
    60
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than radiant finish · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  17. Shade match 77
    $44SephoraSephoraCosts $5 more

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Slightly cooler undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    77
    Finish & visual result
    68
    Wear & performance
    68
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: cool pink

    Medium confidence· Digital match

    View match
  18. #20 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 80
    $14.99TargetTarget$24.01 less (62%)

    Matches: Same medium coverage

    Differences: Slightly deeperNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    56

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  19. #21 · Wet n Wild

    PhotoFocus Liquid Foundation

    Bronze Beige
    Shade match 88
    $5.24$7.49Ulta BeautyUlta Beauty$33.76 less (87%)

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    30

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF

    Medium confidence· Digital match

    View match

Showing 12 of 19 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Tan (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Warm Nude

    CoverGirl TruBlend Undercover Concealer, shade Warm Nude

    • Very close colour
    • Light medium · Warm undertone

    $12.99

  2. Tarte Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 36S medium-tan sand

    • Very close colour
    • Light medium · Warm · golden undertone

    $32

  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    7

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 7

    • Very close colour
    • Medium light · Warm · peach undertone

    $42

  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    365 Cashew

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 365 Cashew

    • Very close colour
    • Light medium

    $15.99

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    140

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 140

    • Close colour
    • Light medium · Warm undertone

    $12.99

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.2 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.2 N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Golden Tan, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Tan. Every attribute compared, with its share of the score.

ComparedYour shadeTanClosest shade matchGolden TanScore
Shade match55% of overall98
Colour97#dbad8e#deb092Looks identicalColour difference 0.9 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.6
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall56
Skin type56Dry, oily, sensitiveCombination, dry, normal, oilyBoth marketed for dry/​oily skin
Overall match 80/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Golden Tan.

Same or better

  • $20.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage

Different

  • Natural finish instead of radiant
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation in 25W Latte, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Tan. Every attribute compared, with its share of the score.

ComparedYour shadeTanClosest overall alternative25W LatteScore
Shade match55% of overall96
Colour93#dbad8e#e0b08cVery close colourColour difference 1.7 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.7
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall33
Skin type33Dry, oily, sensitiveDryBoth marketed for dry skin
Overall match 86/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation in 25W Latte.

Same or better

  • $7 less
  • Very close colour
  • Same warm undertone
  • Same medium coverage
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • No skin-like finish claimed
  • Not marketed for oily/sensitive skin
  • No SPF

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation Golden Tan

Match price
$18.99Ulta BeautyUlta Beauty
$20.01 less (51%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $14.78 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation 25W Latte

Best price
$32SephoraSephora
$7 less (18%)

Your shade $39 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.