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Celebration Foundation Illumination Fair dupes and alternatives IT Cosmetics

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Serum0

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, with a matte finish, without talc or alcohol denat.

  • 4 matches have no finish listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Ulta Beauty Collection Complexion Crush Foundation Very Fair Cool

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
FairChange shade
Depth and undertone: Very fair
Finish and coverage: Radiant · Full coverage
The match
Ulta Beauty Collection
Very Fair Cool
Depth and undertone: Very fair · Cool
Finish and coverage: Matte · Medium coverage
Overall match
72out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
42
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
91out of 100
Colour
98
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
$33 less (67%)

Your shade $49 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to IT Cosmetics Celebration Foundation Illumination Fair (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    1W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 1W

    • Very close colour
    • Very fair · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    10.5 Light

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 10.5 Light

    • Very close colour
    • Very fair · Cool undertone

    $30

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cloud

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cloud

    • Very close colour
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    00 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 00 Neutral

    • Very close colour
    • Very fair · Neutral undertone

    $42

    SephoraView at Sephora
  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    110

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 110

    • Very close colour
    • Very fair · Cool · pink undertone

    $30

    SephoraView at Sephora
  6. NARS Soft Matte Complete Concealer

    Affogato

    NARS Soft Matte Complete Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Ulta Beauty Collection Complexion Crush Foundation in Very Fair Cool, against IT Cosmetics Celebration Foundation Illumination in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest matchVery Fair CoolScore
Shade match55% of overall91
Colour98#fde4d0#fae2ceLooks identicalColour difference 0.6 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone70UnknownCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 72/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Complexion Crush Foundation in Very Fair Cool.

Same or better

  • $33 less
  • Near-identical swatch colour
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims a lightweight feel

Different

  • Matte finish instead of radiant

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, low siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone low vs high
View full match

Where to buy Very Fair Cool

Best price
$16Ulta BeautyUlta Beauty
$33 less (67%)

Your shade $49 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.