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Celebration Foundation Illumination Fair dupes and alternatives IT Cosmetics

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Rude Perfect Base Foundation Stick 10C Fair Cool Golden

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
FairChange shade
Depth and undertone: Very fair
Finish and coverage: Radiant · Full coverage
The match
Rude
10C Fair Cool Golden
Depth and undertone: Very fair · Cool
Finish and coverage: Light coverage
Shade match
92out of 100
Colour
99
Depth
100
Undertone
70
Best price
$8.75Ulta BeautyUlta Beauty
$40.25 less (82%)

Your shade $49 at Ulta Beauty

Closest overall alternative: Polite Society More Than a Pretty Face Skin-Caring Foundation Very Fair Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
FairChange shade
Depth and undertone: Very fair
Finish and coverage: Radiant · Full coverage
The match
Polite Society
Very Fair Neutral
Depth and undertone: Very fair · Neutral
Finish and coverage: Radiant · Full coverage
Overall match
84out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Best price
$42Ulta BeautyUlta Beauty
$7 less (14%)

Your shade $49 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 92
    $22Ulta BeautyUlta Beauty(product price)$27 less (55%)

    Matches: Near-identical swatch colour

    Differences: Natural rather than radiant finishBuildable rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    50
    Skin suitability
    100

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  2. Shade match 87
    $55SephoraSephoraCosts $6 more

    Matches: Very close colourSame radiant finishClaims a lightweight feel

    Differences: Medium rather than full coverageNot marketed for combination/sensitive skinContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair skin with neutral tones

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $55SephoraSephoraCosts $6 more

    Matches: Very close colourSame radiant finishClaims a lightweight feel

    Differences: Medium rather than full coverageNot marketed for combination/sensitive skinContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  4. Shade match 90
    $52SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Medium rather than full coverageNot marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: fair yellow

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    400 Pearl
    Shade match 88
    $18.99Ulta BeautyUlta Beauty(product price)$30.01 less (61%)

    Matches: Very close colourSame full coverageClaims 32-hour wear

    Differences: Natural rather than radiant finishContains listed fragranceContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Contains listed fragrance · Contains drying alcohol

    Low confidence· Digital match

    View match
  6. #8 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    2C Carlsbad
    Shade match 88
    $36SephoraSephora$13 less (27%)

    Matches: Very close colourSame radiant finishClaims 16-hour wear

    Differences: Medium rather than full coverageNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    20

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: Fair Cool

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    395 Rose Pearl
    Shade match 88
    $18.99Ulta BeautyUlta Beauty$30.01 less (61%)

    Matches: Very close colourSame full coverageClaims 32-hour wear

    Differences: Natural rather than radiant finishContains listed fragranceContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Contains listed fragrance · Contains drying alcohol

    Low confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    390 Snow
    Shade match 87
    $14.97WalmartWalmart$34.03 less (69%)

    Matches: Very close colourSame full coverageClaims 32-hour wear

    Differences: Natural rather than radiant finishContains listed fragranceContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. #11 · IT Cosmetics

    CC+ Nude Glow Lightweight Foundation + Glow Serum

    Fair Porcelain
    Shade match 88
    $39Ulta BeautyUlta Beauty$10 less (20%)

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Medium rather than full coverageNot marketed for combination/normal skinContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/normal skin · Contains listed fragrance

    Retailer shade note: very fair complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  10. Shade match 89
    $55SephoraSephoraCosts $6 more

    Matches: Very close colourSame full coverageClaims 16-hour wear

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: L1.5 - Very light with neutral undertones, and a light pink tone

    Medium confidence· Digital match

    View match
  11. #13 · Hourglass

    Vanish Seamless Finish Foundation Stick

    1.5 Cream
    Shade match 88
    $49SephoraSephoraSame price

    Matches: Very close colourSame full coverageClaims 12-hour wear

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: fair, cool undertones

    Medium confidence· Digital match

    View match
  12. #14 · Clinique

    Beyond Perfecting Foundation + Concealer

    CN 0.75 Custard
    Shade match 88
    $41SephoraSephora$8 less (16%)

    Matches: Very close colourSame full coverageClaims 24-hour wear

    Differences: Natural rather than radiant finishNot marketed for combination/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for combination/sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 86
    $49Ulta BeautyUlta BeautySame price

    Matches: Very close colourSame radiant finishClaims 12-hour wear

    Differences: Light rather than full coverageContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Light rather than full coverage · Contains listed fragrance

    Retailer shade note: lightest pinky beige

    Medium confidence· Digital match

    View match
  14. Shade match 87
    $42Ulta BeautyUlta Beauty$7 less (14%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: fair light

    Low confidence· Digital match

    View match
  15. #17 · CoverGirl

    Clean Fresh Skin Milk Foundation

    510 Porcelain
    Shade match 87
    $10.49TargetTarget$38.51 less (79%)

    Matches: Very close colourSame radiant finishClaims not settling into lines

    Differences: Light rather than full coverageNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Light rather than full coverage · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  16. Shade match 86
    $42Ulta BeautyUlta Beauty$7 less (14%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: porcelain

    Low confidence· Digital match

    View match
  17. #19 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    0.5N
    Shade match 91
    $48SephoraSephora$1 less (2%)

    Matches: Near-identical swatch colourClaims long-wearingClaims colour stability

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: fair with neutral undertone

    Medium confidence· Digital match

    View match
  18. #20 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W0.5 Warm Light
    Shade match 87
    $13.99Ulta BeautyUlta Beauty(product price)$35.01 less (71%)

    Matches: Very close colourClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    50
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage

    Medium confidence· Digital match

    View match
  19. #21 · Haleys Beauty

    Re-form Luminous Skin Foundation

    2.15 Fair/Light Neutral
    Shade match 90
    $39Ulta BeautyUlta Beauty$10 less (20%)

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Medium rather than full coverageNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    20

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: 2.15 Fair/Light Neutral

    Low confidence· Digital match

    View match
  20. Shade match 91
    $63SephoraSephoraCosts $14 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims 24-hour wear

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  21. #23 · Revolution Beauty

    Skin Silk Serum Foundation

    F0.2N
    Shade match 86
    $10.50$15Ulta BeautyUlta Beauty$38.50 less (79%)

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Light rather than full coverageContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    65
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Light rather than full coverage · Contains listed fragrance

    Retailer shade note: Fair skin tone, neutral yellow undertone

    Medium confidence· Digital match

    View match
  22. Shade match 91
    $63SephoraSephoraCosts $14 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims 24-hour wear

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair to light with neutral undertones

    Medium confidence· Digital match

    View match
  23. Shade match 90
    $36SephoraSephora$13 less (27%)

    Matches: Near-identical swatch colourClaims a skin-like finishClaims long-wearing

    Differences: Medium rather than full coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for normal/sensitive skin

    Retailer shade note: fair-neutral

    Medium confidence· Digital match

    View match
  24. #26 · Youngblood

    Loose Mineral Foundation

    Ivory
    Shade match 86
    $50Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourClaims a lightweight feel

    Differences: Buildable rather than full coverageNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    86
    Finish & visual result
    80
    Wear & performance
    40
    Skin suitability
    20

    Very close colour · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than full coverage · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: fair shade, neutral undertone

    Low confidence· Digital match

    View match
  25. Shade match 90
    $58SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims 24-hour wear

    Differences: Natural rather than radiant finishBuildable rather than full coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · Not marketed for combination/sensitive skin · Contains listed fragrance

    Retailer shade note: very light skin with neutral undertones

    Medium confidence· Digital match

    View match
  26. Shade match 91
    $15.99Ulta BeautyUlta Beauty(product price)$33.01 less (67%)

    Matches: Near-identical swatch colourSame full coverageClaims 24-hour wear

    Differences: Matte rather than radiant finish

    Score details
    Shade match
    91
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than radiant finish

    Medium confidence· Digital match

    View match
  27. Shade match 89
    $36SephoraSephora$13 less (27%)

    Matches: Very close colourClaims a skin-like finishClaims long-wearing

    Differences: Medium rather than full coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for normal/sensitive skin

    Retailer shade note: fair-neutral

    Medium confidence· Digital match

    View match
  28. Shade match 88
    $68SephoraSephoraCosts $19 more

    Matches: Very close colourClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    50
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: Fair peach undertone

    Medium confidence· Digital match

    View match
  29. #31 · Maybelline

    Super Stay Lumi-Matte Foundation

    102
    Shade match 90
    $11.19$15.99Ulta BeautyUlta Beauty$37.81 less (77%)

    Matches: Near-identical swatch colourSame full coverageClaims 30-hour wear

    Differences: Matte rather than radiant finishContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than radiant finish · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  30. #32 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    1N0 Porcelain
    Shade match 92
    $52Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourSame full coverageClaims 12-hour wear

    Differences: Matte rather than radiant finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for dry/sensitive skin

    Retailer shade note: very light with neutral undertones

    Medium confidence· Digital match

    View match
  31. #33 · Ulta Beauty Collection

    Complexion Crush Foundation

    Very Fair Cool
    Shade match 91
    $16Ulta BeautyUlta Beauty$33 less (67%)

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect

    Differences: Matte rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics Celebration Foundation Illumination Fair (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    1W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 1W

    • Very close colour
    • Very fair · Warm undertone

    $30

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    10.5 Light

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 10.5 Light

    • Very close colour
    • Very fair · Cool undertone

    $30

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cloud

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cloud

    • Very close colour
    • Very fair · Neutral undertone

    $36

  4. Dior Forever Skin Correct Full-Coverage Concealer

    00 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 00 Neutral

    • Very close colour
    • Very fair · Neutral undertone

    $42

  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    110

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 110

    • Very close colour
    • Very fair · Cool · pink undertone

    $30

  6. NARS Soft Matte Complete Concealer

    Affogato

    NARS Soft Matte Complete Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rude Perfect Base Foundation Stick in 10C Fair Cool Golden, against IT Cosmetics Celebration Foundation Illumination in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest shade match10C Fair Cool GoldenScore
Shade match55% of overall92
Colour99#fde4d0#fee5d1Looks identicalColour difference 0.2 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone70UnknownCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared40
Finishnot comparableRadiantNot listedNot comparedFinish not listed for one product
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 69/100Shade match 92/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rude Perfect Base Foundation Stick in 10C Fair Cool Golden.

Same or better

  • $40.25 less
  • Near-identical swatch colour
  • Claims a blurring effect
  • Claims a lightweight feel

Different

  • Light rather than full coverage

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, low siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Fair Neutral, against IT Cosmetics Celebration Foundation Illumination in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest overall alternativeVery Fair NeutralScore
Shade match55% of overall87
Colour91#fde4d0#f2ddcbVery close colourColour difference 2.2 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.9
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Fair Neutral.

Same or better

  • $7 less
  • Very close colour
  • Same radiant finish
  • Same full coverage
  • Claims long-wearing
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, low siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone low vs none

Where to buy

Closest shade match

Rude Perfect Base Foundation Stick 10C Fair Cool Golden

Best price
$8.75Ulta BeautyUlta Beauty
$40.25 less (82%)

Your shade $49 at Ulta Beauty

Closest overall alternative

Polite Society More Than a Pretty Face Skin-Caring Foundation Very Fair Neutral

Best price
$42Ulta BeautyUlta Beauty
$7 less (14%)

Your shade $49 at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.