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Celebration Foundation Illumination Fair dupes and alternatives IT Cosmetics

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Pixi On-the-Glow BASE Foundation Moisture Stick Cream

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
FairChange shade
Depth and undertone: Very fair
Finish and coverage: Radiant · Full coverage
The match
Pixi
Cream
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Buildable coverage
Shade match
92out of 100
Colour
99
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$22Ulta BeautyUlta Beauty
$27 less (55%)

Your shade $49 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Polite Society More Than a Pretty Face Skin-Caring Foundation Very Fair Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
FairChange shade
Depth and undertone: Very fair
Finish and coverage: Radiant · Full coverage
The match
Polite Society
Very Fair Neutral
Depth and undertone: Very fair · Neutral
Finish and coverage: Radiant · Full coverage
Overall match
84out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Best price
$42Ulta BeautyUlta Beauty
$7 less (14%)

Your shade $49 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    2C Carlsbad
    Shade match 88
    $36SephoraSephora$13 less (27%)

    Matches: Very close colourSame radiant finishClaims 16-hour wear

    Differences: Medium rather than full coverageNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    20

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: Fair Cool

    Medium confidence· Digital match

    View match
  2. Shade match 86
    $49Ulta BeautyUlta BeautySame price

    Matches: Very close colourSame radiant finishClaims 12-hour wear

    Differences: Light rather than full coverageContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Light rather than full coverage · Contains listed fragrance

    Retailer shade note: lightest pinky beige

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $42Ulta BeautyUlta Beauty$7 less (14%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: fair light

    Low confidence· Digital match

    View match
  4. Shade match 86
    $42Ulta BeautyUlta Beauty$7 less (14%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: porcelain

    Low confidence· Digital match

    View match
  5. Shade match 91
    $63SephoraSephoraCosts $14 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims 24-hour wear

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 91
    $63SephoraSephoraCosts $14 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims 24-hour wear

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair to light with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 90
    $36SephoraSephora$13 less (27%)

    Matches: Near-identical swatch colourClaims a skin-like finishClaims long-wearing

    Differences: Medium rather than full coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for normal/sensitive skin

    Retailer shade note: fair-neutral

    Medium confidence· Digital match

    View match
  8. #10 · Youngblood

    Loose Mineral Foundation

    Ivory
    Shade match 86
    $50Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourClaims a lightweight feel

    Differences: Buildable rather than full coverageNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    86
    Finish & visual result
    80
    Wear & performance
    40
    Skin suitability
    20

    Very close colour · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than full coverage · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: fair shade, neutral undertone

    Low confidence· Digital match

    View match
  9. Shade match 90
    $58SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims 24-hour wear

    Differences: Natural rather than radiant finishBuildable rather than full coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · Not marketed for combination/sensitive skin · Contains listed fragrance

    Retailer shade note: very light skin with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 89
    $36SephoraSephora$13 less (27%)

    Matches: Very close colourClaims a skin-like finishClaims long-wearing

    Differences: Medium rather than full coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for normal/sensitive skin

    Retailer shade note: fair-neutral

    Medium confidence· Digital match

    View match
  11. Shade match 88
    $68SephoraSephoraCosts $19 more

    Matches: Very close colourClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    50
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: Fair peach undertone

    Medium confidence· Digital match

    View match
  12. #14 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    1N0 Porcelain
    Shade match 92
    $52Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourSame full coverageClaims 12-hour wear

    Differences: Matte rather than radiant finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for dry/sensitive skin

    Retailer shade note: very light with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics Celebration Foundation Illumination Fair (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    1W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 1W

    • Very close colour
    • Very fair · Warm undertone

    $30

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    10.5 Light

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 10.5 Light

    • Very close colour
    • Very fair · Cool undertone

    $30

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cloud

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cloud

    • Very close colour
    • Very fair · Neutral undertone

    $36

  4. Dior Forever Skin Correct Full-Coverage Concealer

    00 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 00 Neutral

    • Very close colour
    • Very fair · Neutral undertone

    $42

  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    110

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 110

    • Very close colour
    • Very fair · Cool · pink undertone

    $30

  6. NARS Soft Matte Complete Concealer

    Affogato

    NARS Soft Matte Complete Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Pixi On-the-Glow BASE Foundation Moisture Stick in Cream, against IT Cosmetics Celebration Foundation Illumination in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest shade matchCreamScore
Shade match55% of overall92
Colour99#fde4d0#fee4d0Looks identicalColour difference 0.4 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared67
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pixi On-the-Glow BASE Foundation Moisture Stick in Cream.

Same or better

  • $27 less
  • Near-identical swatch colour
  • Buildable rather than full coverage

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, low siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs oil-based; silicone low vs none

Why the closest overall alternative works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Fair Neutral, against IT Cosmetics Celebration Foundation Illumination in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest overall alternativeVery Fair NeutralScore
Shade match55% of overall87
Colour91#fde4d0#f2ddcbVery close colourColour difference 2.2 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.9
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Fair Neutral.

Same or better

  • $7 less
  • Very close colour
  • Same radiant finish
  • Same full coverage
  • Claims long-wearing
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, low siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone low vs none

Where to buy

Closest shade match

Pixi On-the-Glow BASE Foundation Moisture Stick Cream

Match price
$22Ulta BeautyUlta Beauty
$27 less (55%)

Your shade $49 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Polite Society More Than a Pretty Face Skin-Caring Foundation Very Fair Neutral

Best price
$42Ulta BeautyUlta Beauty
$7 less (14%)

Your shade $49 at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.