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Celebration Foundation Illumination Medium dupes and alternatives IT Cosmetics

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free5No drying alcohol6Vegan2Cruelty-free3Oil-free0With SPF0Mineral2

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Only showing matches without silicones.

  • 3 matches have no ingredient list listed and are not shown.

Closest shade match: Tarte Timeless Hydrating Foundation 16N Fair-Light Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
MediumChange shade
Depth and undertone: Very fair
Finish and coverage: Radiant · Full coverage
The match
Tarte
16N Fair-Light Neutral
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Buildable coverage
Shade match
91out of 100
Colour
97
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
$7 less (14%)

Your shade $49 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Pixi On-the-Glow BASE Foundation Moisture Stick Beige

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
MediumChange shade
Depth and undertone: Very fair
Finish and coverage: Radiant · Full coverage
The match
Pixi
Beige
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
77out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
67
Wear (Wear & performance)
50
Skin (Skin suitability)
100
Low confidence· Digital matchWhy it matches
Match price
$22Ulta BeautyUlta Beauty
$27 less (55%)

Your shade $49 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    LC1
    Shade match 90
    $49SephoraSephoraSame price

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Medium rather than full coverageNot marketed for combination/dry/oily/sensitive skinContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    20

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/dry/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: light cool 1

    Low confidence· Digital match

    View match
  2. #4 · NARS

    Light Reflecting Foundation

    Lima
    Shade match 88
    $55SephoraSephoraCosts $6 more

    Matches: Very close colourClaims a blurring effectClaims long-wearing

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: L3.25 - light with neutral undertones

    Low confidence· Digital match

    View match
  3. #5 · LIXR Beauty

    Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Fennel 2W
    Shade match 87
    $36SephoraSephora$13 less (27%)

    Matches: Very close colourClaims a skin-like finishClaims long-wearing

    Differences: Medium rather than full coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for normal/sensitive skin

    Retailer shade note: light - warm

    Low confidence· Digital match

    View match
  4. #6 · Yepoda

    The Dewy Day

    2C
    Shade match 87
    $39SephoraSephora$10 less (20%)

    Matches: Very close colourClaims a skin-like finishClaims 12-hour wear

    Differences: Natural rather than radiant finishBuildable rather than full coverageNot marketed for combination/oily skin

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · Not marketed for combination/oily skin

    Retailer shade note: Light shade with cool undertones

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics Celebration Foundation Illumination Medium (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    360 Cashmere

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 360 Cashmere

    • Looks identical
    • Fair

    $15.99

    Ulta BeautyView at Ulta Beauty
  2. Maybelline Fit Me Natural Finish Concealer

    015 Light

    Maybelline Fit Me Natural Finish Concealer, shade 015 Light

    • Very close colour
    • Very fair

    $10.99

    Ulta BeautyView at Ulta Beauty
  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Fair

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Fair

    • Very close colour
    • Very fair

    $12

    Ulta BeautyView at Ulta Beauty
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    230

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 230

    • Very close colour
    • Very fair · Neutral undertone

    $30

    SephoraView at Sephora
  5. Dior Forever Skin Correct Full-Coverage Concealer

    2WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2WP Warm Peach

    • Very close colour
    • Fair · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty
  6. Rare Beauty Liquid Touch Brightening Concealer

    120C

    Rare Beauty Liquid Touch Brightening Concealer, shade 120C

    • Very close colour
    • Fair · Cool undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Timeless Hydrating Foundation in 16N Fair-Light Neutral, against IT Cosmetics Celebration Foundation Illumination in Medium. Every attribute compared, with its share of the score.

ComparedYour shadeMediumClosest shade match16N Fair-Light NeutralScore
Shade match55% of overall91
Colour97#fcd5b6#fed5b7Looks identicalColour difference 0.9 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.3
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 76/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 16N Fair-Light Neutral.

Same or better

  • $7 less
  • Near-identical swatch colour
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims a lightweight feel

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, low siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone low vs none
View full match

Why the closest overall alternative works

Pixi On-the-Glow BASE Foundation Moisture Stick in Beige, against IT Cosmetics Celebration Foundation Illumination in Medium. Every attribute compared, with its share of the score.

ComparedYour shadeMediumClosest overall alternativeBeigeScore
Shade match55% of overall87
Colour91#fcd5b6#fcd7b3Very close colourColour difference 2.1 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.6
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared67
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 77/100Shade match 87/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pixi On-the-Glow BASE Foundation Moisture Stick in Beige.

Same or better

  • $27 less
  • Very close colour
  • Buildable rather than full coverage

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, low siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs oil-based; silicone low vs none
View full match

Where to buy

Closest shade match

Tarte Timeless Hydrating Foundation 16N Fair-Light Neutral

Best price
$42Ulta BeautyUlta Beauty
$7 less (14%)

Your shade $49 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Pixi On-the-Glow BASE Foundation Moisture Stick Beige

Match price
$22Ulta BeautyUlta Beauty
$27 less (55%)

Your shade $49 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.