Celebration Foundation Illumination Medium Tan dupes and alternatives IT Cosmetics
4.3 (2,176)·Light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Claims a blurring effect· Claims long-wearing
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
91
Finish & visual result
62
Wear & performance
40
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: M2.25 - medium with neutral undertones
Matches: Near-identical swatch colour· Claims a skin-like finish· Claims a blurring effect
Differences: Olive rather than warm undertone· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
58
Wear & performance
40
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: medium light tan with olive undertones
Matches: Claims a skin-like finish· Claims long-wearing· Claims a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Buildable rather than full coverage
Score details
Shade match
80
Finish & visual result
61
Wear & performance
40
Skin suitability
80
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than full coverage · Not marketed for sensitive skin
Matches: Claims a skin-like finish· Claims long-wearing· Claims a lightweight feel
Differences: Slightly deeper· Neutral rather than warm undertone· Natural rather than radiant finish
Score details
Shade match
79
Finish & visual result
61
Wear & performance
40
Skin suitability
80
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than full coverage · Not marketed for sensitive skin
The closest shade to IT Cosmetics Celebration Foundation Illumination Medium Tan (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NARS Natural Matte Longwear Foundation in PUNJAB, against IT Cosmetics Celebration Foundation Illumination in Medium Tan. Every attribute compared, with its share of the score.
ComparedYour shadeMedium TanClosest shade matchPUNJABHow they compareScore
Shade match55% of overall97
Colour60%95#eab991#f0ba8eLooks identicalColour difference 1.4 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.1
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Overall match 75/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Golden Nude 16, against IT Cosmetics Celebration Foundation Illumination in Medium Tan. Every attribute compared, with its share of the score.
ComparedYour shadeMedium TanClosest overall alternativeGolden Nude 16How they compareScore
Shade match55% of overall90
Colour60%98#eab991#edba90Looks identicalColour difference 0.7 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.8
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Overall match 75/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $6 more
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