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Celebration Foundation Illumination Tan dupes and alternatives IT Cosmetics

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Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol6Vegan0Cruelty-free2Oil-free0With SPF0Mineral4

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Only showing matches without silicones.

Closest shade match: Tarte Timeless Hydrating Foundation 29N Light-Medium Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
TanChange shade
Depth and undertone: Light
Finish and coverage: Radiant · Full coverage
The match
Tarte
29N Light-Medium Neutral
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Buildable coverage
Shade match
84out of 100
Colour
86
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
$7 less (14%)

Your shade $49 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Tan

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
TanChange shade
Depth and undertone: Light
Finish and coverage: Radiant · Full coverage
The match
IT Cosmetics
Tan
Depth and undertone: Light
Finish and coverage: Natural · Full coverage
Overall match
74out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
70
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Low confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
$7 less (14%)

Your shade $49 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Timeless Hydrating Foundation

    35H Medium Honey
    Shade match 84
    $42Ulta BeautyUlta Beauty(product price)$7 less (14%)

    Matches: Very close colourClaims a blurring effectClaims 12-hour wear

    Differences: Natural rather than radiant finishBuildable rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  2. #4 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTarget$19 less (39%)

    Matches: Claims a skin-like finishClaims long-wearingClaims a lightweight feel

    Differences: Natural rather than radiant finishBuildable rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  3. #5 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$19 less (39%)

    Matches: Claims a skin-like finishClaims long-wearingClaims a lightweight feel

    Differences: Natural rather than radiant finishBuildable rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  4. #6 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 55
    $30TargetTarget$19 less (39%)

    Matches: Claims a skin-like finishClaims long-wearingClaims a lightweight feel

    Differences: Slightly deeperNatural rather than radiant finishBuildable rather than full coverage

    Score details
    Shade match
    55
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Buildable rather than full coverage · Not marketed for sensitive skin

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics Celebration Foundation Illumination Tan (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Sand Beige

    CoverGirl TruBlend Undercover Concealer, shade Sand Beige

    • Close colour
    • Light medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Close colour
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  3. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Close colour
    • Light medium · Warm undertone

    $10.99

    Ulta BeautyView at Ulta Beauty
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Tan

    • Close colour
    • Light medium

    $12

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris True Match Radiant Serum Concealer

    W7

    L'Oréal Paris True Match Radiant Serum Concealer, shade W7

    • Close colour
    • Light · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    370 Biscuit

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 370 Biscuit

    • Close colour
    • Light medium

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Timeless Hydrating Foundation in 29N Light-Medium Neutral, against IT Cosmetics Celebration Foundation Illumination in Tan. Every attribute compared, with its share of the score.

ComparedYour shadeTanClosest shade match29N Light-Medium NeutralScore
Shade match55% of overall84
Colour86#f6af85#eeb389Very close colourColour difference 2.9 (0 is identical)
Depth100LightLightSameDepth difference: 0.2
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 73/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 29N Light-Medium Neutral.

Same or better

  • $7 less
  • Very close colour
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims a lightweight feel

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, low siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone low vs none
View full match

Why the closest overall alternative works

IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Tan, against IT Cosmetics Celebration Foundation Illumination in Tan. Every attribute compared, with its share of the score.

ComparedYour shadeTanClosest overall alternativeTanScore
Shade match55% of overall83
Colour86#f6af85#f7b994Very close colourColour difference 2.9 (0 is identical)
Depth92LightLightSameDepth difference: 3.9
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone70UnknownUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 74/100Shade match 83/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Tan.

Same or better

  • $7 less
  • Very close colour
  • Same full coverage
  • Claims a blurring effect
  • Claims not settling into lines

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, low siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth powder-based; silicone low vs none
View full match

Where to buy

Closest shade match

Tarte Timeless Hydrating Foundation 29N Light-Medium Neutral

Match price
$42Ulta BeautyUlta Beauty
$7 less (14%)

Your shade $49 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Tan

Best price
$42Ulta BeautyUlta Beauty
$7 less (14%)

Your shade $49 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.