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Celebration Foundation Illumination Fair dupes and alternatives IT Cosmetics

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free7No drying alcohol6Vegan1Cruelty-free1Oil-free2With SPF3Mineral3

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10 of 33

Only showing matches with full coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 1N0 Porcelain

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
FairChange shade
Depth and undertone: Very fair
Finish and coverage: Radiant · Full coverage
The match
Estée Lauder
1N0 Porcelain
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Full coverage
Shade match
92out of 100
Colour
99
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$52Ulta BeautyUlta Beauty
Costs $3 more

Your shade $49 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Polite Society More Than a Pretty Face Skin-Caring Foundation Very Fair Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
FairChange shade
Depth and undertone: Very fair
Finish and coverage: Radiant · Full coverage
The match
Polite Society
Very Fair Neutral
Depth and undertone: Very fair · Neutral
Finish and coverage: Radiant · Full coverage
Overall match
84out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
$7 less (14%)

Your shade $49 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    400 Pearl
    Shade match 88
    $18.99Ulta BeautyUlta Beauty(product price)$30.01 less (61%)

    Matches: Very close colourSame full coverageClaims 32-hour wear

    Differences: Natural rather than radiant finishContains listed fragranceContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Contains listed fragrance · Contains drying alcohol

    Low confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    395 Rose Pearl
    Shade match 88
    $18.99Ulta BeautyUlta Beauty$30.01 less (61%)

    Matches: Very close colourSame full coverageClaims 32-hour wear

    Differences: Natural rather than radiant finishContains listed fragranceContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Contains listed fragrance · Contains drying alcohol

    Low confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    390 Snow
    Shade match 87
    $14.97WalmartWalmart$34.03 less (69%)

    Matches: Very close colourSame full coverageClaims 32-hour wear

    Differences: Natural rather than radiant finishContains listed fragranceContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Natural Radiant Longwear Foundation

    Yulong
    Shade match 89
    $55SephoraSephoraCosts $6 more

    Matches: Very close colourSame full coverageClaims 16-hour wear

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: L1.5 - Very light with neutral undertones, and a light pink tone

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Beyond Perfecting Foundation + Concealer

    CN 0.75 Custard
    Shade match 88
    $41SephoraSephora$8 less (16%)

    Matches: Very close colourSame full coverageClaims 24-hour wear

    Differences: Natural rather than radiant finishNot marketed for combination/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for combination/sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · IT Cosmetics

    CC+ Airbrush Perfecting Powder Foundation

    Light
    Shade match 87
    $42Ulta BeautyUlta Beauty$7 less (14%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: fair light

    Low confidence· Digital match

    View match
  7. #9 · IT Cosmetics

    CC+ Airbrush Perfecting Powder Foundation

    Fair
    Shade match 86
    $42Ulta BeautyUlta Beauty$7 less (14%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: porcelain

    Low confidence· Digital match

    View match
  8. #10 · Maybelline

    Super Stay Lumi-Matte Foundation

    102
    Shade match 90
    $11.19$15.99Ulta BeautyUlta Beauty$37.81 less (77%)

    Matches: Near-identical swatch colourSame full coverageClaims 30-hour wear

    Differences: Matte rather than radiant finishContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than radiant finish · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics Celebration Foundation Illumination Fair (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    1W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 1W

    • Very close colour
    • Very fair · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    10.5 Light

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 10.5 Light

    • Very close colour
    • Very fair · Cool undertone

    $30

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cloud

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cloud

    • Very close colour
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    00 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 00 Neutral

    • Very close colour
    • Very fair · Neutral undertone

    $42

    SephoraView at Sephora
  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    110

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 110

    • Very close colour
    • Very fair · Cool · pink undertone

    $30

    SephoraView at Sephora
  6. NARS Soft Matte Complete Concealer

    Affogato

    NARS Soft Matte Complete Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 1N0 Porcelain, against IT Cosmetics Celebration Foundation Illumination in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest shade match1N0 PorcelainScore
Shade match55% of overall92
Colour99#fde4d0#ffe6d2Looks identicalColour difference 0.4 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared53
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveCombination, normal, oilyBoth marketed for combination/​normal/​oily skin
Overall match 73/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 1N0 Porcelain.

Same or better

  • Near-identical swatch colour
  • Same full coverage
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Matte finish instead of radiant
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, low siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth powder-based; silicone low vs none
View full match

Why the closest overall alternative works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Fair Neutral, against IT Cosmetics Celebration Foundation Illumination in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest overall alternativeVery Fair NeutralScore
Shade match55% of overall87
Colour91#fde4d0#f2ddcbVery close colourColour difference 2.2 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.9
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Fair Neutral.

Same or better

  • $7 less
  • Very close colour
  • Same radiant finish
  • Same full coverage
  • Claims long-wearing
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, low siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone low vs none
View full match

Where to buy

Closest shade match

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 1N0 Porcelain

Match price
$52Ulta BeautyUlta Beauty
Costs $3 more

Your shade $49 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Polite Society More Than a Pretty Face Skin-Caring Foundation Very Fair Neutral

Best price
$42Ulta BeautyUlta Beauty
$7 less (14%)

Your shade $49 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.