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Celebration Foundation Illumination Fair dupes and alternatives IT Cosmetics

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol1Vegan0Cruelty-free, applied. RemoveOil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in liquid form, cruelty-free.

  • 10 matches have no formulation listed and are not shown.
  • 24 matches have no cruelty-free claim listed and are not shown.

Closest shade match: Makeup By Mario SurrealSkin Luminous Hydrating Foundation 0.5N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
FairChange shade
Depth and undertone: Very fair
Finish and coverage: Radiant · Full coverage
The match
Makeup By Mario
0.5N
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
91out of 100
Colour
97
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
$1 less (2%)

Your shade $49 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y1

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
FairChange shade
Depth and undertone: Very fair
Finish and coverage: Radiant · Full coverage
The match
Natasha Denona
Y1
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Radiant · Medium coverage
Overall match
79out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
81
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $3 more

Your shade $49 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to IT Cosmetics Celebration Foundation Illumination Fair (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    1W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 1W

    • Very close colour
    • Very fair · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    10.5 Light

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 10.5 Light

    • Very close colour
    • Very fair · Cool undertone

    $30

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cloud

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cloud

    • Very close colour
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    00 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 00 Neutral

    • Very close colour
    • Very fair · Neutral undertone

    $42

    SephoraView at Sephora
  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    110

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 110

    • Very close colour
    • Very fair · Cool · pink undertone

    $30

    SephoraView at Sephora
  6. NARS Soft Matte Complete Concealer

    Affogato

    NARS Soft Matte Complete Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 0.5N, against IT Cosmetics Celebration Foundation Illumination in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest shade match0.5NScore
Shade match55% of overall91
Colour97#fde4d0#ffe8d5Looks identicalColour difference 1.1 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 76/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 0.5N.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Medium rather than full coverage
  • Claims long-wearing
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Natural finish instead of radiant
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, low siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs oil-based; silicone low vs high
View full match

Why the closest overall alternative works

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y1, against IT Cosmetics Celebration Foundation Illumination in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest overall alternativeY1Score
Shade match55% of overall90
Colour95#fde4d0#f8dfc9Looks identicalColour difference 1.4 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone70UnknownWarm · yellowSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed18-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 79/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y1.

Same or better

  • Near-identical swatch colour
  • Same radiant finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Claims 18-hour wear
  • Claims not settling into lines

Different

  • Not marketed for combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, low siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapPowder-based vs unknown-based; silicone low vs high
View full match

Where to buy

Closest shade match

Makeup By Mario SurrealSkin Luminous Hydrating Foundation 0.5N

Best price
$48SephoraSephora
$1 less (2%)

Your shade $49 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y1

Best price
$52SephoraSephora
Costs $3 more

Your shade $49 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.