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Celebration Foundation Illumination Tan dupes and alternatives IT Cosmetics

Light

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free0No drying alcohol2Vegan0Cruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches in gel form.

  • 9 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation 235 Medium Light

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
TanChange shade
Depth and undertone: Light
Finish and coverage: Radiant · Full coverage
The match
CoverGirl
235 Medium Light
Depth and undertone: Medium light
Finish and coverage: Natural · Medium coverage
Overall match
67out of 100
Shade (Shade match)
71
Finish (Finish & visual result)
67
Wear (Wear & performance)
50
Skin (Skin suitability)
80
Shade match
71out of 100
Colour
not scored yet
Depth
71
Undertone
70
Low confidence· Digital matchWhy it matches
Best price
$14.99TargetTarget
$34.01 less (69%)

Your shade $49 at Ulta Beauty

TargetView at Target

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    215 Natural Ivory
    Shade match 57
    $14.99TargetTarget$34.01 less (69%)

    Natural · Medium coverage

    Differences: Slightly lighterNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    57
    Finish & visual result
    67
    Wear & performance
    50
    Skin suitability
    80

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for sensitive skin · Contains listed fragrance

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics Celebration Foundation Illumination Tan (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Sand Beige

    CoverGirl TruBlend Undercover Concealer, shade Sand Beige

    • Close colour
    • Light medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Close colour
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  3. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Close colour
    • Light medium · Warm undertone

    $10.99

    Ulta BeautyView at Ulta Beauty
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Tan

    • Close colour
    • Light medium

    $12

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris True Match Radiant Serum Concealer

    W7

    L'Oréal Paris True Match Radiant Serum Concealer, shade W7

    • Close colour
    • Light · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    370 Biscuit

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 370 Biscuit

    • Close colour
    • Light medium

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in 235 Medium Light, against IT Cosmetics Celebration Foundation Illumination in Tan. Every attribute compared, with its share of the score.

ComparedYour shadeTanClosest match235 Medium LightScore
Shade match55% of overall71
Colournot comparable#f6af85No swatchNot comparedNo swatch colour on one side
Depth71LightMedium lightSome differenceDepth difference: 9.8
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone70UnknownUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 67/100Shade match 71/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in 235 Medium Light.

Same or better

  • $34.01 less
  • Medium rather than full coverage

Different

  • Runs slightly deeper
  • Natural finish instead of radiant
  • Not marketed for sensitive skin
  • Fragrance is listed in the formula

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, low siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone low vs high
View full match

Where to buy 235 Medium Light

Best price
$14.99TargetTarget
$34.01 less (69%)

Your shade $49 at Ulta Beauty

TargetView at Target

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.