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Beyond Matte Liquid Foundation M14 dupes and alternatives Jane Iredale

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol8Vegan2Cruelty-free5Oil-free1With SPF1Mineral4

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Only showing matches without silicones.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Dark 28 Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Jane Iredale
M14Change shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Smashbox
Dark 28 Warm
Depth and undertone: Deep tan · Warm
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
$13 less (24%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Tarte Timeless Hydrating Foundation 54H Deep Honey

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Jane Iredale
M14Change shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Tarte
54H Deep Honey
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
87out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
73
Wear (Wear & performance)
80
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
$12 less (22%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Ogee

    Multi-Use Sculpted Foundation and Concealer Stick

    Chestnut 13.75 W
    Shade match 93
    $48SephoraSephora$6 less (11%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: deep auburn with rich-golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · bareMinerals

    ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Golden Deep 28
    Shade match 97
    $39.50Ulta BeautyUlta Beauty(product price)$14.50 less (27%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    67

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Not marketed for normal skin

    Retailer shade note: deepest skin w/ golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    35W Acacia
    Shade match 93
    $50SephoraSephora$4 less (7%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: Very deep with warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    8C1 Rich Java
    Shade match 87
    $52Ulta BeautyUlta Beauty(product price)$2 less (4%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed

    Retailer shade note: deepest with neutral rich brown undertones

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Timeless Hydrating Foundation

    53S Deep Sand
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)$12 less (22%)

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  6. #8 · Dior

    Forever Natural Matte Velvet Compact Foundation

    7N
    Shade match 88
    $64SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame matte finishClaims transfer resistance

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    67

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · Not marketed for normal skin · Contains listed fragrance

    Retailer shade note: deep

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M14 (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    51H deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 51H deep honey

    • Very close colour
    • Deep · Warm · peach undertone

    $32

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    23W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 23W

    • Very close colour
    • Deep · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Very close colour
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    520 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 520 Suede W

    • Very close colour
    • Deep · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6N

    • Looks identical
    • Deep tan · Neutral undertone

    $38

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    7 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 7 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark 28 Warm, against Jane Iredale Beyond Matte Liquid Foundation in M14. Every attribute compared, with its share of the score.

ComparedYour shadeM14Closest shade matchDark 28 WarmScore
Shade match55% of overall97
Colour96#995e3c#9c603bLooks identicalColour difference 1.2 (0 is identical)
Depth98DeepDeep tanCloseDepth difference: 1.3
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 85/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark 28 Warm.

Same or better

  • $13 less
  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Why the closest overall alternative works

Tarte Timeless Hydrating Foundation in 54H Deep Honey, against Jane Iredale Beyond Matte Liquid Foundation in M14. Every attribute compared, with its share of the score.

ComparedYour shadeM14Closest overall alternative54H Deep HoneyScore
Shade match55% of overall96
Colour94#995e3c#965b3dVery close colourColour difference 1.7 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.6
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 87/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 54H Deep Honey.

Same or better

  • $12 less
  • Very close colour
  • Same warm undertone
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy

Closest shade match

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Dark 28 Warm

Match price
$41Ulta BeautyUlta Beauty
$13 less (24%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Tarte Timeless Hydrating Foundation 54H Deep Honey

Match price
$42Ulta BeautyUlta Beauty
$12 less (22%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.