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Beyond Matte Liquid Foundation M15 dupes and alternatives Jane Iredale

Deep

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Blur Tint Foundation 19: Deep Golden

The equivalent shade and the most similar foundation overall.

Your shade
Jane Iredale
M15Change shade
Depth and undertone: Deep
Finish and coverage: Matte · Full coverage
The match
NYX Professional Makeup
19: Deep Golden
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Medium coverage
Overall match
86out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
93
Wear (Wear & performance)
61
Skin (Skin suitability)
100
Shade match
88out of 100
Colour
93
Depth
96
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$14Ulta BeautyUlta Beauty
$40 less (74%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    6C Macchiato
    Shade match 87
    $54Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Buildable rather than full coverage

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  2. #3 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    18: Nutmeg
    Shade match 84
    $14Ulta BeautyUlta Beauty(product price)$40 less (74%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Medium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    93
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: deep with a neutral undertone

    Medium confidence· Digital match

    View match
  3. #4 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    300 Gabon
    Shade match 80
    $24Ulta BeautyUlta Beauty(product price)$30 less (56%)

    Matches: Same matte finishSame full coverageBoth claim long-wearing

    Differences: No blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No blurring effect claimed

    Retailer shade note: for dark skin w/ neutral golden undertones

    Medium confidence· Digital match

    View match
  4. Shade match 76
    $55SephoraSephoraCosts $1 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeper

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: D4.5 - Deep with neutral undertone

    Medium confidence· Digital match

    View match
  5. Shade match 84
    $42SephoraSephora$12 less (22%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No blurring effect claimed

    Retailer shade note: for deep neutral skin with a subtle golden hue

    Medium confidence· Digital match

    View match
  6. Shade match 79
    $42.50Ulta BeautyUlta Beauty$11.50 less (21%)

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    No material differences in the data we have.

    Score details
    Shade match
    79
    Finish & visual result
    88
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Retailer shade note: for deep skin with cool neutral undertones

    Medium confidence· Digital match

    View match
  7. #8 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    43 Deep Cool
    Shade match 85
    $38SephoraSephora$16 less (30%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: cool red

    Medium confidence· Digital match

    View match
  8. #9 · Well People

    Skinforia Serum Foundation

    38 Deep Tan Cool
    Shade match 85
    $21$30Ulta BeautyUlta Beauty$33 less (61%)

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Natural rather than matte finishBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    90

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  9. Shade match 76
    $42.50Ulta BeautyUlta Beauty$11.50 less (21%)

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly deeper

    Score details
    Shade match
    76
    Finish & visual result
    88
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: for deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  10. #11 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    7C1 Rich Mahogany
    Shade match 85
    $52SephoraSephora$2 less (4%)

    Matches: Very close colourSame matte finishClaims transfer resistance

    Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for normal skin

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for normal skin

    Retailer shade note: extra deep with cool red undertones

    Medium confidence· Digital match

    View match
  11. #12 · NARS

    Light Reflecting Foundation

    Timaru
    Shade match 79
    $55SephoraSephoraCosts $1 more

    Matches: Both claim a blurring effectBoth claim long-wearingBoth claim a lightweight feel

    Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: D4.5 - deep with neutral undertone

    Medium confidence· Digital match

    View match
  12. #13 · Laura Mercier

    Tinted Blur Balm Skin Tint

    Shade 06
    Shade match 81
    $44SephoraSephora$10 less (19%)

    Matches: Same matte finishBoth claim a blurring effectClaims colour stability

    Differences: Light rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    78
    Wear & performance
    70
    Skin suitability
    100

    Close colour · Matte · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Light rather than full coverage

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match
  13. #14 · L'Oréal Paris

    Infallible Cushion Foundation

    384 Neutral
    Shade match 81
    $19.99Ulta BeautyUlta Beauty(product price)$34.01 less (63%)

    Matches: Same matte finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly deeperBuildable rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    84

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  14. #15 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    460 Medium Deep
    Shade match 81
    $52SephoraSephora$2 less (4%)

    Matches: Both claim a blurring effectBoth claim long-wearingBoth claim a lightweight feel

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/oily skin

    Score details
    Shade match
    81
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    28

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  15. Shade match 86
    $40SephoraSephora$14 less (26%)

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    86
    Finish & visual result
    64
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: deep skin with warm golden undertones

    Medium confidence· Digital match

    View match
  16. Shade match 77
    $15.99Ulta BeautyUlta Beauty(product price)$38.01 less (70%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: No blurring effect claimed

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No blurring effect claimed

    Medium confidence· Digital match

    View match
  17. Shade match 78
    $42Ulta BeautyUlta Beauty$12 less (22%)

    Matches: Same full coverageBoth claim a blurring effectBoth claim long-wearing

    Differences: Natural rather than matte finishNot marketed for normal skin

    Score details
    Shade match
    78
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    67

    Close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for normal skin

    Retailer shade note: for deep skin with neutral copper undertones

    Medium confidence· Digital match

    View match
  18. #19 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Chestnut
    Shade match 76
    $12.99Ulta BeautyUlta Beauty(product price)$41.01 less (76%)

    Matches: Same matte finishSame full coverageBoth claim long-wearing

    Differences: No blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    80
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  19. #20 · Maybelline

    Fit Me Matte + Poreless Foundation

    Nutmeg 365
    Shade match 78
    $11.99Ulta BeautyUlta Beauty(product price)$42.01 less (78%)

    Matches: Same matte finishBoth claim a lightweight feel

    Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    78
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    67

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  20. #21 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW43
    Shade match 79
    $39SephoraSephora$15 less (28%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: No blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    67

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: deep with warm peachy undertones

    Medium confidence· Digital match

    View match
  21. #22 · Hourglass

    Ambient Soft Glow Foundation

    14
    Shade match 77
    $60SephoraSephoraCosts $6 more

    Matches: Both claim a blurring effectBoth claim long-wearingClaims transfer resistance

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  22. #23 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Deep 19W
    Shade match 87
    $42SephoraSephora$12 less (22%)

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Deep with Warm Undertones

    Medium confidence· Digital match

    View match
  23. #24 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NP 10
    Shade match 87
    $51.50Ulta BeautyUlta Beauty(product price)$2.50 less (5%)

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Natural rather than matte finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    46
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim

    Retailer shade note: Pink

    Medium confidence· Digital match

    View match

Showing 12 of 23 matches

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M15 (Deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17 Deep

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $36

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6C

    • Close colour
    • Deep · Neutral undertone

    $38

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6C1

    • Close colour
    • Deep · Cool undertone

    $34

  4. Tarte Shape Tape Full Coverage Matte Concealer

    54H deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 54H deep honey

    • Close colour
    • Deep · Warm · peach undertone

    $32

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC50

    • Close colour
    • Deep · Warm · golden undertone

    $30

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15 Deep

    • Close colour
    • Deep · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NYX Professional Makeup Bare With Me Blur Tint Foundation in 19: Deep Golden, against Jane Iredale Beyond Matte Liquid Foundation in M15. Every attribute compared, with its share of the score.

ComparedYour shadeM15Closest match19: Deep GoldenScore
Shade match55% of overall88
Colour93#99523c#974c37Very close colourColour difference 1.8 (0 is identical)
Depth96DeepDeepSameDepth difference: 2.4
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone70UnknownCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, normal, oilyCombination, normal, oilyBoth marketed for combination/​normal/​oily skin
Overall match 86/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Blur Tint Foundation in 19: Deep Golden.

Same or better

  • $40 less
  • Very close colour
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy 19: Deep Golden

Match price
$14Ulta BeautyUlta Beauty
$40 less (74%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.