Deep
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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11 of 33 matches
Only showing matches with full coverage, without fragrance.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $54 at Ulta Beauty
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $54 at Ulta Beauty · product price; shade not separately priced
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $1 moreMatches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly deeper
Close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper
Retailer shade note: D4.5 - Deep with neutral undertone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautySephora$12 less (22%)Matches: Very close colourSame matte finishSame full coverage
Differences: No blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: for deep neutral skin with a subtle golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty$11.50 less (21%)Matches: Same matte finishSame full coverageClaims a skin-like finish
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Retailer shade note: for deep skin with cool neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautyUlta Beauty$11.50 less (21%)Matches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Slightly deeper
Close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper
Retailer shade note: for deep skin with neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautySephora$14 less (26%)Matches: Very close colourSame full coverageClaims a skin-like finish
Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for combination skin
Retailer shade note: deep skin with warm golden undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)$38.01 less (70%)Matches: Same matte finishSame full coverageClaims transfer resistance
Differences: No blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No blurring effect claimed
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
Walgreens$15.99View at WalgreensWalmart$23.96View at WalmartUlta Beauty$12 less (22%)Matches: Same full coverageBoth claim a blurring effectBoth claim long-wearing
Differences: Natural rather than matte finishNot marketed for normal skin
Close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for normal skin
Retailer shade note: for deep skin with neutral copper undertones
Medium confidence· Digital match
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty(product price)$41.01 less (76%)Matches: Same matte finishSame full coverageBoth claim long-wearing
Differences: No blurring effect claimedDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No blurring effect claimed · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephora$15 less (28%)Matches: Same matte finishSame full coverageClaims transfer resistance
Differences: No blurring effect claimedNot marketed for combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No blurring effect claimed · Not marketed for combination skin
Retailer shade note: deep with warm peachy undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sThe closest shade to Jane Iredale Beyond Matte Liquid Foundation M15 (Deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
17 Deep
$36
6C
$38
6C1
$34
54H deep honey
$32
NC50
$30
15 Deep
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Deep 19W, against Jane Iredale Beyond Matte Liquid Foundation in M15. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Deep 19W.
4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Juvia's Place I Am Magic Velvety Matte Foundation in 300 Gabon, against Jane Iredale Beyond Matte Liquid Foundation in M15. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I Am Magic Velvety Matte Foundation in 300 Gabon.
5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation Deep 19W
SephoraYour shade $54 at Ulta Beauty
Juvia's Place I Am Magic Velvety Matte Foundation 300 Gabon
Ulta BeautyYour shade $54 at Ulta Beauty · product price; shade not separately priced
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
