Deep
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
26 of 33 matches
Only showing matches made for combination skin.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $54 at Ulta Beauty · product price; shade not separately priced
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $54 at Ulta Beauty
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$12 less (22%)Matches: Very close colourSame matte finishSame full coverage
Differences: Contains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: deeper skin with warm, peach undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Buildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than full coverage
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sUlta Beauty(product price)$40 less (74%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Medium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: deep with a neutral undertone
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$34 less (63%)Matches: Same matte finishSame full coverageBoth claim long-wearing
Differences: No blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: No blurring effect claimed
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty$34 less (63%)Matches: Same matte finishSame full coverageBoth claim long-wearing
Differences: No blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: No blurring effect claimed
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautyUlta Beauty(product price)$30 less (56%)Matches: Same matte finishSame full coverageBoth claim long-wearing
Differences: No blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: for dark skin w/ neutral golden undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephora$12 less (22%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Contains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: deeper skin with warm, golden undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly deeper
Close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper
Retailer shade note: D4.5 - Deep with neutral undertone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautySephora$12 less (22%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Contains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: deeper skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$12 less (22%)Matches: Very close colourSame matte finishSame full coverage
Differences: No blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: for deep neutral skin with a subtle golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty$11.50 less (21%)Matches: Same matte finishSame full coverageClaims a skin-like finish
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Retailer shade note: for deep skin with cool neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautySephora$16 less (30%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: cool red
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty$33 less (61%)Matches: Very close colourClaims a skin-like finishBoth claim long-wearing
Differences: Natural rather than matte finishBuildable rather than full coverageNo blurring effect claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21 · out of stockView at Ulta Beauty
Target$30View at TargetUlta Beauty$11.50 less (21%)Matches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Slightly deeper
Close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper
Retailer shade note: for deep skin with neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautySephora$2 less (4%)Matches: Very close colourSame matte finishClaims transfer resistance
Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for normal skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for normal skin
Retailer shade note: extra deep with cool red undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonSephoraCosts $1 moreMatches: Both claim a blurring effectBoth claim long-wearingBoth claim a lightweight feel
Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: D4.5 - deep with neutral undertone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephoraCosts $15 moreMatches: Same matte finishSame full coverageClaims transfer resistance
Differences: Slightly lighterNo blurring effect claimedContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · No blurring effect claimed · Contains listed fragrance
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69 · low stockView at SephoraMacy's$69View at Macy'sSephora$10 less (19%)Matches: Same matte finishBoth claim a blurring effectClaims colour stability
Differences: Light rather than full coverage
Close colour · Matte · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Light rather than full coverage
Retailer shade note: Deep with neutral undertones
Medium confidence· Digital match
Laura Mercier Tinted Blur Balm Skin Tint
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty(product price)$34.01 less (63%)Matches: Same matte finishClaims a skin-like finishBoth claim a blurring effect
Differences: Slightly deeperBuildable rather than full coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyUlta Beauty(product price)$38.01 less (70%)Matches: Same matte finishSame full coverageClaims transfer resistance
Differences: No blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No blurring effect claimed
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
Walgreens$15.99View at WalgreensWalmart$23.96View at WalmartUlta Beauty$12 less (22%)Matches: Same full coverageBoth claim a blurring effectBoth claim long-wearing
Differences: Natural rather than matte finishNot marketed for normal skin
Close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for normal skin
Retailer shade note: for deep skin with neutral copper undertones
Medium confidence· Digital match
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephoraCosts $6 moreMatches: Both claim a blurring effectBoth claim long-wearingClaims transfer resistance
Differences: Natural rather than matte finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: deep with warm undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty$35.01 less (65%)Matches: Same matte finishSame full coverageClaims transfer resistance
Differences: Slightly lighterNo blurring effect claimedContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · No blurring effect claimed · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Ulta Beauty$18.99View at Ulta Beauty
CVS$20.29View at CVSUlta Beauty(product price)$2.50 less (5%)Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel
Differences: Natural rather than matte finishLight rather than full coverageNo blurring effect claimed
Very close colour · Natural · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim
Retailer shade note: Pink
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautyShowing 12 of 24 matches
The closest shade to Jane Iredale Beyond Matte Liquid Foundation M15 (Deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
17 Deep
$36
6C
$38
6C1
$34
54H deep honey
$32
NC50
$30
15 Deep
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
NYX Professional Makeup Bare With Me Blur Tint Foundation in 19: Deep Golden, against Jane Iredale Beyond Matte Liquid Foundation in M15. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NYX Professional Makeup Bare With Me Blur Tint Foundation in 19: Deep Golden.
5 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Tarte Face Tape Full Coverage Foundation in 55W rich warm, against Jane Iredale Beyond Matte Liquid Foundation in M15. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Face Tape Full Coverage Foundation in 55W rich warm.
4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
NYX Professional Makeup Bare With Me Blur Tint Foundation 19: Deep Golden
Ulta BeautyYour shade $54 at Ulta Beauty · product price; shade not separately priced
Tarte Face Tape Full Coverage Foundation 55W rich warm
SephoraYour shade $54 at Ulta Beauty
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
