Beyond Matte Liquid Foundation M17 dupes and alternatives Jane Iredale
4.2 (1,679)·Deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$35Ulta Beauty(product price)$19 less (35%)4.5 (732)
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
82
Finish & visual result
93
Wear & performance
40
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/oily skin
Matches: Same matte finish· Same full coverage· Claims a skin-like finish
Differences: Neutral rather than cool undertone· No blurring effect claimed· No long-wear claim
Score details
Shade match
81
Finish & visual result
79
Wear & performance
54
Skin suitability
33
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · No long-wear claim · Not marketed for normal/oily skin · Contains listed fragrance
Retailer shade note: Rich with neutral red undertones
The closest shade to Jane Iredale Beyond Matte Liquid Foundation M17 (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Laura Mercier Real Flawless Feather Matte Powder Foundation in 7C Chocolate Ganache, against Jane Iredale Beyond Matte Liquid Foundation in M17. Every attribute compared, with its share of the score.
ComparedYour shadeM17Closest shade match7C Chocolate GanacheHow they compareScore
Shade match55% of overall91
Colour60%85#77493a#7b4430Close colourColour difference 3.0 (0 is identical)
Depth15%98DeepVery deepCloseDepth difference: 1.2
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Overall match 86/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm in Deep 094, against Jane Iredale Beyond Matte Liquid Foundation in M17. Every attribute compared, with its share of the score.
ComparedYour shadeM17Closest overall alternativeDeep 094How they compareScore
Shade match55% of overall90
Colour60%98#77493a#764838Looks identicalColour difference 0.6 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.6
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Overall match 88/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$41.01 less (76%)
Sephora
