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Beyond Matte Liquid Foundation M18 dupes and alternatives Jane Iredale

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 7W2 Rich Spice

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Jane Iredale
M18Change shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Estée Lauder
7W2 Rich Spice
Depth and undertone: Very deep · Neutral
Finish and coverage: Radiant · Medium coverage
Shade match
94out of 100
Colour
91
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $1 more

Your shade $54 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Tarte Face Tape Full Coverage Foundation 59W rich warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Jane Iredale
M18Change shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Tarte
59W rich warm
Depth and undertone: Deep · Warm
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
100
Wear (Wear & performance)
61
Skin (Skin suitability)
100
Best price
$42SephoraSephora
$12 less (22%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW60
    Shade match 88
    $39SephoraSephora$15 less (28%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    67

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Maybelline

    Fit Me Matte + Poreless Foundation

    Java 375
    Shade match 84
    $11.99Ulta BeautyUlta Beauty(product price)$42.01 less (78%)

    Matches: Same neutral undertoneSame matte finishBoth claim a lightweight feel

    Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    67

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. Shade match 85
    $52SephoraSephora$2 less (4%)

    Matches: Same neutral undertoneBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    28

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Face Tape Full Coverage Foundation

    60H mahogany honey
    Shade match 76
    $42SephoraSephora$12 less (22%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperSlightly warmer undertoneContains listed fragrance

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  5. Shade match 83
    $52SephoraSephora$2 less (4%)

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with rosy undertones

    Medium confidence· Digital match

    View match
  6. Shade match 85
    $47SephoraSephora$7 less (13%)

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishNot marketed for normal skin

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: ultra deep with deep-warm undertones

    Medium confidence· Digital match

    View match
  7. Shade match 88
    $55SephoraSephoraCosts $1 more

    Matches: Same neutral undertoneSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: D8 - Very rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Rich 22N
    Shade match 91
    $42SephoraSephora$12 less (22%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Rich with Neutral Undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M18 (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 498

    • Close colour
    • Deep · Neutral undertone

    $30

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Close colour
    • Very deep · Neutral undertone

    $39

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7N

    • Close colour
    • Very deep · Neutral undertone

    $38

  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Close colour
    • Deep · Neutral undertone

    $42

  5. Tarte Shape Tape Full Coverage Matte Concealer

    57H rich honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57H rich honey

    • Close colour
    • Very deep · Warm · peach undertone

    $32

  6. CoverGirl TruBlend Undercover Concealer

    Deep Golden

    CoverGirl TruBlend Undercover Concealer, shade Deep Golden

    • Close colour
    • Very deep · Warm · golden undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 7W2 Rich Spice, against Jane Iredale Beyond Matte Liquid Foundation in M18. Every attribute compared, with its share of the score.

ComparedYour shadeM18Closest shade match7W2 Rich SpiceScore
Shade match55% of overall94
Colour91#714135#744130Very close colourColour difference 2.2 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.5
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, normal, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 72/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 7W2 Rich Spice.

Same or better

  • Very close colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Adds SPF 45

Different

  • Radiant finish instead of matte
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim a lightweight feel
  • Not marketed for combination skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedSPF 45
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Tarte Face Tape Full Coverage Foundation in 59W rich warm, against Jane Iredale Beyond Matte Liquid Foundation in M18. Every attribute compared, with its share of the score.

ComparedYour shadeM18Closest overall alternative59W rich warmScore
Shade match55% of overall84
Colour90#714135#7a4638Very close colourColour difference 2.4 (0 is identical)
Depth93Very deepDeepCloseDepth difference: 3.7
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 85/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 59W rich warm.

Same or better

  • $12 less
  • Very close colour
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 7W2 Rich Spice

Best price
$55SephoraSephora
Costs $1 more

Your shade $54 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Tarte Face Tape Full Coverage Foundation 59W rich warm

Best price
$42SephoraSephora
$12 less (22%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.