Beautler.Your beauty butler

Beyond Matte Liquid Foundation M18 dupes and alternatives Jane Iredale

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Avoid an ingredient

Sort

2 of 31

Only showing matches oil-free.

  • 29 matches have no oil-free claim listed and are not shown.

Closest shade matchClosest overall alternative: NARS Natural Radiant Longwear Foundation Ambato

The equivalent shade and the most similar foundation overall.

Your shade
Jane Iredale
M18Change shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
The match
NARS
Ambato
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
79out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
70
Wear (Wear & performance)
68
Skin (Skin suitability)
60
Shade match
88out of 100
Colour
81
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $1 more

Your shade $54 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 83
    $38SephoraSephora$16 less (30%)

    Matches: Very close colourBoth claim long-wearingClaims not settling into lines

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: rich (warm)

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M18 (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 498

    • Close colour
    • Deep · Neutral undertone

    $30

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Close colour
    • Very deep · Neutral undertone

    $39

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7N

    • Close colour
    • Very deep · Neutral undertone

    $38

  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Close colour
    • Deep · Neutral undertone

    $42

  5. Tarte Shape Tape Full Coverage Matte Concealer

    57H rich honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57H rich honey

    • Close colour
    • Very deep · Warm · peach undertone

    $32

  6. CoverGirl TruBlend Undercover Concealer

    Deep Golden

    CoverGirl TruBlend Undercover Concealer, shade Deep Golden

    • Close colour
    • Very deep · Warm · golden undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NARS Natural Radiant Longwear Foundation in Ambato, against Jane Iredale Beyond Matte Liquid Foundation in M18. Every attribute compared, with its share of the score.

ComparedYour shadeM18Closest matchAmbatoScore
Shade match55% of overall88
Colour81#714135#6a453dClose colourColour difference 3.6 (0 is identical)
Depth100Very deepVery deepSameDepth difference: 0.3
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, normal, oilyNormal, dry, combinationBoth marketed for combination/​normal skin
Overall match 79/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Radiant Longwear Foundation in Ambato.

Same or better

  • Same neutral undertone
  • Same full coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • No blurring effect claimed
  • Not marketed for oily skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy Ambato

Best price
$55SephoraSephora
Costs $1 more

Your shade $54 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.