Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
27 of 31 matches
Only showing matches made for normal skin.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $54 at Ulta Beauty
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45
Every store that sells this shade · prices as last checked
Sephora$55View at Sephora
Ulta Beautyfrom $55 · product priceView at Ulta Beauty
Macy's$55View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $54 at Ulta Beauty · product price; shade not separately priced
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$11.50 less (21%)Matches: Very close colourSame neutral undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Retailer shade note: for very deep skin with neutral bronze undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautyUlta Beauty(product price)Same priceMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than full coverage
Retailer shade note: rich deep with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephora$12 less (22%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Contains listed fragrance
Retailer shade note: deeper skin with very warm, rosy undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$33 less (61%)Matches: Same neutral undertoneClaims a skin-like finishBoth claim long-wearing
Differences: Natural rather than matte finishBuildable rather than full coverageNo blurring effect claimed
Close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta Beauty
Target$30View at TargetSephora$14 less (26%)Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim a lightweight feel
Close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim a lightweight feel
Retailer shade note: very deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephora$15 less (28%)Matches: Same neutral undertoneSame matte finishSame full coverage
Differences: No blurring effect claimedNot marketed for combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No blurring effect claimed · Not marketed for combination skin
Retailer shade note: rich deep with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$42.01 less (78%)Matches: Same neutral undertoneSame matte finishBoth claim a lightweight feel
Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for combination skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$13 less (24%)Matches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Natural rather than matte finishLight rather than full coverageNo blurring effect claimed
Very close colour · Natural · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed
Retailer shade note: deep-rich with a neutral undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyMacy's$41View at Macy'sSephora$2 less (4%)Matches: Same neutral undertoneBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)$12 less (22%)Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than full coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$12 less (22%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly deeperSlightly warmer undertoneContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Contains listed fragrance
Retailer shade note: very deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$2 less (4%)Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with rosy undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $4 moreMatches: Same neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim a lightweight feel
Close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: very deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty$33 less (61%)Matches: Very close colourClaims a skin-like finishBoth claim long-wearing
Differences: Slightly cooler undertoneNatural rather than matte finishBuildable rather than full coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21 · out of stockView at Ulta BeautyTarget$30View at TargetSephora$4 less (7%)Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel
Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: Extra deep with cool undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Same matte finishBoth claim a blurring effectClaims transfer resistance
Differences: Slightly cooler undertoneBuildable rather than full coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than full coverage
Retailer shade note: rich deep with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephoraCosts $1 moreMatches: Same neutral undertoneSame full coverageClaims transfer resistance
Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for oily skin
Close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: D8 - Very rich deep with neutral undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraWalmart$39.03 less (72%)Matches: Same neutral undertoneSame matte finish
Differences: Buildable rather than full coverageNo blurring effect claimedNo long-wear claim
Close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetWalgreens$15.99View at WalgreensCVS$15.99View at CVSSephora$16 less (30%)Matches: Very close colourBoth claim long-wearingClaims not settling into lines
Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed
Retailer shade note: rich (warm)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)$12 less (22%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Radiant rather than matte finishNo blurring effect claimed
Very close colour · Radiant · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than matte finish · No blurring effect claimed
Retailer shade note: very deep with neutral to red undertone for very rich skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$8 less (15%)Matches: Same neutral undertoneSame full coverageBoth claim a blurring effect
Differences: Radiant rather than matte finish
Close colour · Radiant · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than matte finish
Retailer shade note: rich espresso with neutral undertone for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)$14.50 less (27%)Matches: Same matte finishBoth claim a blurring effectClaims not settling into lines
Differences: Slightly deeperSlightly cooler undertoneBuildable rather than full coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Buildable rather than full coverage · No long-wear claim
Retailer shade note: for extra deep cool skin with a red hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sSephora$12 less (22%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: Rich with Neutral Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)$35.01 less (65%)Matches: Very close colourSame full coverageClaims transfer resistance
Differences: Natural rather than matte finishNo blurring effect claimedContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$38 less (70%)Matches: Very close colourBoth claim a blurring effect
Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyShowing 12 of 25 matches
The closest shade to Jane Iredale Beyond Matte Liquid Foundation M18 (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
498
$30
Clove 11.4
$39
7N
$38
15
$42
57H rich honey
$32
Deep Golden
$12.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 7W2 Rich Spice, against Jane Iredale Beyond Matte Liquid Foundation in M18. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 7W2 Rich Spice.
7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Juvia's Place I am Magic Powder Foundation in Angola - Dark 1, against Jane Iredale Beyond Matte Liquid Foundation in M18. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I am Magic Powder Foundation in Angola - Dark 1.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 7W2 Rich Spice
SephoraYour shade $54 at Ulta Beauty
Juvia's Place I am Magic Powder Foundation Angola - Dark 1
Ulta BeautyYour shade $54 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
