Beautler.Your beauty butler

ColorLuxe Eye Shadow Stick Americano dupes and alternatives Jane Iredale

Brown · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: e.l.f. Cosmetics Bite Size Eyeshadow Palette I Love You A Latte

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Jane Iredale
AmericanoChange shade
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Matte · Opaque
The match
e.l.f. Cosmetics
I Love You A Latte
Colour family, undertone and depth: —
Finish and pigmentation: Metallic · Opaque

Matched on pan 4.

Shade match
91out of 100
Colour
86
Depth
100
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$4Ulta BeautyUlta Beauty
$24 less (86%)

Your shade $28 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: NARS Total Seduction Eyeshadow Stick Rebellion

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
Jane Iredale
AmericanoChange shade
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Matte · Opaque
The match
NARS
Rebellion
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Matte · Buildable
Overall match
81out of 100
Shade (Shade match)
84
Finish (Finish, pigmentation & format)
91
Wear (Wear & performance)
55
Comfort (Comfort & skin suitability)
40
Best price
$34SephoraSephora
Costs $6 more

Your shade $28 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Match not determinedLow data confidence
    $20Ulta BeautyUlta Beauty(product price)$8 less (29%)

    Matches: Same finish: matteSame pigmentation: opaqueSame format: stick

    Differences: Noticeably different swatch colour

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 51% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: Dark Chocolate Matte

    Low confidence· Digital match

    View match
  2. #4 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Creme Brulee

    Matched on pan 3

    Shade match 81
    $28Ulta BeautyUlta BeautySame price

    Matches: Same finish: matte

    Differences: Powder rather than stick (format)Not listed rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    81
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: neutral rosy brown tones

    Medium confidence· Digital match

    View match
  3. #5 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    Brownie Badd'R
    Shade match 67
    $13$26SephoraSephora$15 less (54%)

    Matches: Same finish: matteSame pigmentation: opaqueSame format: stick

    Differences: Noticeably different swatch colourDoes not claim hydration

    Score details
    Shade match
    67
    Finish, pigmentation & format
    100
    Wear & performance
    70
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim hydration

    Retailer shade note: black brown

    Medium confidence· Digital match

    View match
  4. #6 · Maybelline

    Color Tattoo Longwear Multi-Use Eyeshadow Stix

    I Am Determined
    Shade match 68
    $11.99Ulta BeautyUlta Beauty$16.01 less (57%)

    Matches: Same finish: matteSame pigmentation: opaqueSame format: stick

    Differences: Noticeably different swatch colourLighter24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    100
    Wear & performance
    59
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · 24-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: matte chocolate brown

    Medium confidence· Digital match

    View match
  5. #7 · Rare Beauty

    Soft Pinch Liquid Contour

    Sublime
    Shade match 76
    $30SephoraSephoraCosts $2 more

    Matches: Same longevity: long-wearingClaims crease resistanceClaims comfort

    Differences: Noticeably different swatch colourBuildable rather than opaque (pigmentation)Liquid rather than stick (format)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    77
    Wear & performance
    78
    Comfort & skin suitability
    40

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Buildable rather than opaque (pigmentation) · Liquid rather than stick (format) · Does not claim hydration

    Sold as contour, rated here for use as eyeshadow (suited)

    Retailer shade note: deep (cool brown)

    Medium confidence· Digital match

    View match
  6. #8 · R.E.M. Beauty

    Starlet Matte Liquid Eyeshadow

    TY
    Match not determinedLow data confidence
    $22Ulta BeautyUlta Beauty$6 less (21%)

    Matches: Same finish: matteSame longevity: long-wearingClaims crease resistance

    Differences: Noticeably different swatch colourLiquid rather than stick (format)Does not claim hydration

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Slight colour difference · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Liquid rather than stick (format) · Does not claim hydration

    Retailer shade note: dark brown

    Low confidence· Digital match

    View match
  7. #9 · Nudestix

    Magnetic Matte Eye Color

    Cocoa
    Match not determinedLow data confidence
    $29Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same finish: matteSame format: stickClaims waterproof

    Differences: Noticeably different swatch colourLighter11-hour wear rather than long-wearing (longevity)

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Slight colour difference · Matte

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · 11-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: dark chocolate brown

    Low confidence· Digital match

    View match
  8. #10 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    In Big Truffle
    Shade match 61
    $26Ulta BeautyUlta Beauty$2 less (7%)

    Matches: Same finish: matteSame pigmentation: opaqueSame format: stick

    Differences: Noticeably different swatch colourDoes not claim hydration

    Score details
    Shade match
    61
    Finish, pigmentation & format
    100
    Wear & performance
    70
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim hydration

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  9. #11 · L.A. Girl

    4Play Eye Shadow Quad Palette

    Seduce

    Matched on pan 2

    Shade match 71
    $6Ulta BeautyUlta Beauty$22 less (79%)

    Matches: Same finish: matteSame pigmentation: opaqueClaims comfort

    Differences: Black rather than brownPowder rather than stick (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Black rather than brown · Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  10. #12 · Smashbox

    Always On Cream Eye Shadow Stick

    Hotshot
    Match not determinedLow data confidence
    $25Ulta BeautyUlta Beauty$3 less (11%)

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterBuildable rather than opaque (pigmentation)

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Does not claim hydration

    Retailer shade note: matte dark brown

    Low confidence· Digital match

    View match
  11. #13 · Rare Beauty

    Soft Pinch Liquid Contour

    Peaceful
    Shade match 66
    $30SephoraSephoraCosts $2 more

    Matches: Same longevity: long-wearingClaims crease resistanceClaims comfort

    Differences: Noticeably different swatch colourBuildable rather than opaque (pigmentation)Liquid rather than stick (format)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    77
    Wear & performance
    78
    Comfort & skin suitability
    40

    Visibly different colour · Natural · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Buildable rather than opaque (pigmentation) · Liquid rather than stick (format) · Does not claim hydration

    Sold as contour, rated here for use as eyeshadow (suited)

    Retailer shade note: deep (neutral brown)

    Medium confidence· Digital match

    View match
  12. #14 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Fearless Umber
    Shade match 61
    $25Ulta BeautyUlta Beauty(product price)$3 less (11%)

    Matches: Same finish: matteSame format: stickClaims crease resistance

    Differences: Noticeably different swatch colourBuildable rather than opaque (pigmentation)16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    61
    Finish, pigmentation & format
    93
    Wear & performance
    55
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Buildable rather than opaque (pigmentation) · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: matte deep warm brown

    Medium confidence· Digital match

    View match
  13. #15 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Cold Brew Einspanner

    Matched on pan 3

    Shade match 66
    $28Ulta BeautyUlta BeautySame price

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourLighterPowder rather than stick (format)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: espresso brown tones

    Medium confidence· Digital match

    View match
  14. #16 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Midnight
    Shade match 51
    $20Ulta BeautyUlta Beauty(product price)$8 less (29%)

    Matches: Same finish: matteSame pigmentation: opaqueSame format: stick

    Differences: Noticeably different swatch colourBlack rather than brown

    Score details
    Shade match
    51
    Finish, pigmentation & format
    100
    Wear & performance
    70
    Comfort & skin suitability
    60

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 51% ingredient overlap

    Differences: Noticeably different swatch colour · Black rather than brown

    Retailer shade note: Black Matte

    Medium confidence· Digital match

    View match
  15. #17 · Laura Mercier

    Caviar Stick Eyeshadow

    Dark Cacao
    Match not determinedLow data confidence
    $34SephoraSephoraCosts $6 more

    Matches: Same finish: matteSame pigmentation: opaqueSame format: stick

    Differences: Noticeably different swatch colourLighter24-hour wear rather than long-wearing (longevity)

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte dark red brown

    Low confidence· Digital match

    View match
  16. Shade match 55
    $34SephoraSephoraCosts $6 more

    Matches: Same finish: matteClaims crease resistanceClaims waterproof

    Differences: Noticeably different swatch colourLighterBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    55
    Finish, pigmentation & format
    91
    Wear & performance
    55
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: matte chocolate brown

    Medium confidence· Digital match

    View match
  17. #19 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Neutral Moment

    Matched on pan 3

    Shade match 58
    $28Ulta BeautyUlta BeautySame price

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourLighterPowder rather than stick (format)

    Score details
    Shade match
    58
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: neutral earthy tones

    Medium confidence· Digital match

    View match
  18. #20 · about-face

    Matte Fluid Eye Paint

    Art of Darkness
    Shade match 46
    $17Ulta BeautyUlta Beauty(product price)$11 less (39%)

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourBlack rather than brownBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    46
    Finish, pigmentation & format
    91
    Wear & performance
    100
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Black rather than brown · Buildable rather than opaque (pigmentation) · Does not claim hydration

    Retailer shade note: matte black

    Medium confidence· Digital match

    View match
  19. #21 · Sephora Collection

    Colorful Eyeshadow

    504 Cameo
    Match not determinedLow data confidence
    $8SephoraSephora$20 less (71%)

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Noticeably different swatch colourLighterNude rather than brown

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Nude rather than brown · Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: green tan matte

    Low confidence· Digital match

    View match
  20. #22 · Ulta Beauty Collection

    Eyeshadow Singles

    Late Night
    Match not determinedLow data confidence
    $9Ulta BeautyUlta Beauty$19 less (68%)

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourBlack rather than brownBuildable rather than opaque (pigmentation)

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Black rather than brown · Buildable rather than opaque (pigmentation) · Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: deep black matte

    Low confidence· Digital match

    View match
  21. #23 · Jane Iredale

    PurePressed Eye Shadow Triple

    Riverstone

    Matched on pan 3

    Shade match 44
    $38Ulta BeautyUlta BeautyCosts $10 more

    Matches: Same finish: matteSame longevity: long-wearingClaims crease resistance

    Differences: Noticeably different swatch colourLighterBlack rather than brown

    Score details
    Shade match
    44
    Finish, pigmentation & format
    88
    Wear & performance
    78
    Comfort & skin suitability
    100

    Slight colour difference · Matte

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Black rather than brown · Powder rather than stick (format)

    Retailer shade note: matte soft cream, matte mushroom, matte smoky greige

    Medium confidence· Digital match

    View match
  22. #24 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Everyday Smoky

    Matched on pan 9

    Match not determinedLow data confidence
    $11Ulta BeautyUlta Beauty$17 less (61%)

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Noticeably different swatch colourBlack rather than brownPalette rather than stick (format)

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Black rather than brown · Palette rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: shimmers & dark-toned mattes

    Low confidence· Digital match

    View match
  23. #25 · Sephora Collection

    Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    24 Black Matte
    Shade match 44
    $15SephoraSephora$13 less (46%)

    Matches: Same finish: matteSame format: stickClaims waterproof

    Differences: Noticeably different swatch colourBlack rather than brown12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    44
    Finish, pigmentation & format
    100
    Wear & performance
    61
    Comfort & skin suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Black rather than brown · 12-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: 24 Black Matte

    Medium confidence· Digital match

    View match
  24. #26 · NYX Professional Makeup

    Lid Lingerie Cream Eye Pigment

    Mocha Mesh
    Shade match 85
    $12Ulta BeautyUlta Beauty$16 less (57%)

    Metallic

    Differences: Metallic rather than matte (finish)24-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    85
    Finish, pigmentation & format
    20
    Wear & performance
    70
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): 10% ingredient overlap

    Differences: Metallic rather than matte (finish) · 24-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: mocha

    Medium confidence· Digital match

    View match
  25. #27 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Keep It Ethereal

    Matched on pan 12

    Shade match 52
    $11Ulta BeautyUlta Beauty$17 less (61%)

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Noticeably different swatch colourLighterPalette rather than stick (format)

    Score details
    Shade match
    52
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Palette rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: neutrals and rose golds

    Medium confidence· Digital match

    View match
  26. #28 · Morphe

    ChromaPlus 12-Pan Eyeshadow Palette

    Flickering Sands

    Matched on pan 12

    Shade match 41
    $23Ulta BeautyUlta Beauty$5 less (18%)

    Matches: Same finish: matteSame pigmentation: opaqueSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterBlack rather than brown

    Score details
    Shade match
    41
    Finish, pigmentation & format
    90
    Wear & performance
    100
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Black rather than brown · Palette rather than stick (format) · Does not claim hydration

    Medium confidence· Digital match

    View match
  27. #29 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Underslated

    Matched on pan 6

    Shade match 40
    $16Ulta BeautyUlta Beauty$12 less (43%)

    Matches: Same finish: matteSame pigmentation: opaqueSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterBlack rather than brown

    Score details
    Shade match
    40
    Finish, pigmentation & format
    90
    Wear & performance
    100
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Black rather than brown · Palette rather than stick (format) · Does not claim hydration

    Medium confidence· Digital match

    View match
  28. #30 · Clinique

    All About Shadow Single Eyeshadow

    French Roast
    Shade match 45
    $27Ulta BeautyUlta Beauty$1 less (4%)

    Matches: Same finish: matteSame longevity: long-wearingClaims crease resistance

    Differences: Noticeably different swatch colourLighterPowder rather than stick (format)

    Score details
    Shade match
    45
    Finish, pigmentation & format
    88
    Wear & performance
    78
    Comfort & skin suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · Does not claim hydration

    Retailer shade note: soft matte

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

e.l.f. Cosmetics Bite Size Eyeshadow Palette in I Love You A Latte, against Jane Iredale ColorLuxe Eye Shadow Stick in Americano. Matched on pan 4. Every attribute compared, with its share of the score.

ComparedYour shadeAmericanoClosest shade matchI Love You A LatteScore
Shade match55% of overall91
Colour86#3b2c26#39271dVery close colourColour difference 2.9 (0 is identical)
Depth100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall29
Finish5MatteMetallicDifferentMetallic finish rather than matte
Pigmentation100OpaqueOpaqueSameSame opaque opacity
Format35StickPowderDifferentPowder rather than stick
Wear & performance10% of overall · 1 of 3 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Crease resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 71/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Bite Size Eyeshadow Palette in I Love You A Latte.

Same or better

  • $24 less
  • Very close colour
  • Same pigmentation: opaque
  • Same longevity: long-wearing

Different

  • Metallic finish instead of matte
  • Powder format instead of stick
  • Does not claim hydration

Description and ingredients (information only, not scored)

Weighted ingredient similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionrich dark brown matteNot listed
BaseSilicone-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

NARS Total Seduction Eyeshadow Stick in Rebellion, against Jane Iredale ColorLuxe Eye Shadow Stick in Americano. Every attribute compared, with its share of the score.

ComparedYour shadeAmericanoClosest overall alternativeRebellionScore
Shade match55% of overall84
Colour78#3b2c26#49352eClose colourColour difference 3.9 (0 is identical)
Depth85Deep / darkDeep / darkSameDepth difference 6.0 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall91
Finish100MatteMatteSameSame matte finish
Pigmentation65OpaqueBuildableSome differenceBuildable rather than opaque
Format85StickCreamCloseCream rather than stick
Wear & performance10% of overall55
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Crease resistance40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 81/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Total Seduction Eyeshadow Stick in Rebellion.

Same or better

  • Same finish: matte
  • Claims crease resistance
  • Claims waterproof

Different

  • Small colour difference on the swatch
  • Runs lighter
  • Buildable pigmentation instead of opaque
  • 16-hour wear longevity instead of long-wearing
  • Does not claim hydration

Description and ingredients (information only, not scored)

Weighted ingredient similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionrich dark brown mattematte rich dark brown
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

e.l.f. Cosmetics Bite Size Eyeshadow Palette I Love You A Latte

Best price
$4Ulta BeautyUlta Beauty
$24 less (86%)

Your shade $28 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

NARS Total Seduction Eyeshadow Stick Rebellion

Best price
$34SephoraSephora
Costs $6 more

Your shade $28 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.