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ColorLuxe Hydrating Cream Lipstick Bordeaux dupes and alternatives Jane Iredale

Plum · Warm · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade matchClosest overall alternative: Revlon ColorStay Overtime Lipcolor Relentless Raisin

The equivalent shade and the most similar lipstick overall.

Your shade
Jane Iredale
BordeauxChange shade
Colour family, undertone and depth: Plum · Warm · Deep / dark
Finish and opacity: Satin · Opaque
The match
Revlon
Relentless Raisin
Colour family, undertone and depth: Plum · Warm · Deep / dark
Finish and opacity: Opaque
Overall match
81out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Comfort (Comfort & suitability)
70
Shade match
87out of 100
Colour
80
Depth
90
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$14.49CVSCVS
$20.51 less (59%)

Your shade $35 at Ulta Beauty

CVSView at CVS

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    25 Coral Sunset
    Shade match 82
    $16SephoraSephora$19 less (54%)

    Matches: Very close colourSame warm undertoneSame opacity: opaque

    Differences: Brown rather than plum10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Brown rather than plum · 10-hour wear rather than not listed (longevity)

    Retailer shade note: matte orange brown

    High confidence· Digital match

    View match
  2. #3 · Pat McGrath Labs

    MatteTrance Lipstick

    Flesh 3 109
    Shade match 82
    $39SephoraSephoraCosts $4 more

    Matches: Very close colourSame warm undertoneSame opacity: opaque

    Differences: Rose rather than plumDoes not claim hydration

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Rose rather than plum · Does not claim hydration

    Retailer shade note: brown rose

    Medium confidence· Digital match

    View match
  3. #4 · NARS

    Explicit Lipstick

    RAVENOUS - 808
    Shade match 76
    $42Ulta BeautyUlta BeautyCosts $7 more

    Matches: Very close colourSame finish: satinSame opacity: opaque

    Differences: Cool rather than warm undertoneBrown rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Satin · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Cool rather than warm undertone · Brown rather than plum · Long-wearing rather than not listed (longevity)

    Retailer shade note: cherry brown

    High confidence· Digital match

    View match
  4. Shade match 76
    $53Ulta BeautyUlta BeautyCosts $18 more

    Matches: Same finish: satinBoth claim hydration

    Differences: Neutral rather than warm undertoneBrown rather than plumDoes not claim comfort

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · Satin

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Brown rather than plum · Does not claim comfort

    Medium confidence· Digital match

    View match
  5. #6 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    Plum Explosion
    Shade match 73
    $12.49Ulta BeautyUlta Beauty(product price)$22.51 less (64%)

    Matches: Same finish: satinClaims transfer resistanceBoth claim hydration

    Differences: Cool rather than warm undertoneDoes not claim comfort

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Satin

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than warm undertone · Does not claim comfort

    Retailer shade note: vivid plum

    High confidence· Digital match

    View match
  6. #7 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    D For Danger
    Shade match 73
    $25Ulta BeautyUlta Beauty(product price)$10 less (29%)

    Matches: Same warm undertoneSame opacity: opaqueBoth claim comfort

    Differences: Red rather than plum12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    88
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Red rather than plum · 12-hour wear rather than not listed (longevity)

    Retailer shade note: brick red

    High confidence· Digital match

    View match
  7. #8 · RMS Beauty

    Legendary Serum Lipstick: The Nudes

    Pamela
    Shade match 69
    $35Ulta BeautyUlta BeautySame price

    Matches: Very close colourSame finish: satinBoth claim comfort

    Differences: Cool rather than warm undertoneNude rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Satin

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than warm undertone · Nude rather than plum · Long-wearing rather than not listed (longevity)

    Retailer shade note: berry-bitten nude

    High confidence· Digital match

    View match
  8. #9 · Gucci

    Long Lasting Satin Lipstick

    223 Isabel Rosewood
    Shade match 69
    $49SephoraSephoraCosts $14 more

    Matches: Same warm undertoneSame finish: satinBoth claim comfort

    Differences: Pink rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin

    Ingredients (not scored): 1% ingredient overlap

    Differences: Pink rather than plum · Long-wearing rather than not listed (longevity)

    Retailer shade note: pink

    Medium confidence· Digital match

    View match
  9. #10 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Paramount
    Shade match 69
    $25SephoraSephora$10 less (29%)

    Matches: Same finish: satinSame opacity: opaqueBoth claim comfort

    Differences: Cool rather than warm undertoneBrown rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Cool rather than warm undertone · Brown rather than plum · Long-wearing rather than not listed (longevity)

    Retailer shade note: reddish brown

    High confidence· Digital match

    View match
  10. #11 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    130 Naughty Burgundy
    Shade match 72
    $16SephoraSephora$19 less (54%)

    Matches: Same opacity: opaqueClaims transfer resistanceBoth claim comfort

    Differences: Cool rather than warm undertone10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    88
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Cool rather than warm undertone · 10-hour wear rather than not listed (longevity)

    Retailer shade note: matte bright burgundy

    High confidence· Digital match

    View match
  11. #12 · MAC Cosmetics

    Retro Matte Liquid Lipstick

    Carnivorous
    Shade match 77
    $27Ulta BeautyUlta Beauty$8 less (23%)

    Matches: Same warm undertoneBoth claim hydration

    Differences: Red rather than plum8-hour wear rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    77
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 1% ingredient overlap

    Differences: Red rather than plum · 8-hour wear rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: blackened red

    Medium confidence· Digital match

    View match
  12. #13 · Revlon

    Super Lustrous Lipstick

    Vampire Love
    Shade match 81
    $11.99Ulta BeautyUlta Beauty(product price)$23.01 less (66%)

    Matches: Same warm undertoneBoth claim comfortBoth claim hydration

    No material differences in the data we have.

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference

    Ingredients (not scored): 3% ingredient overlap

    Medium confidence· Digital match

    View match
  13. #14 · Clinique

    Almost Lipstick

    Nude Honey
    Shade match 75
    $25Ulta BeautyUlta Beauty$10 less (29%)

    Matches: Same warm undertoneSame finish: satinBoth claim comfort

    Differences: Nude rather than plumSheer rather than opaque (opacity)

    Score details
    Shade match
    75
    Finish & visual result
    69
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Satin · Sheer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Nude rather than plum · Sheer rather than opaque (opacity)

    High confidence· Digital match

    View match
  14. #15 · Dior

    Rouge Dior On Stage

    565 Fearless Brown
    Shade match 70
    $48SephoraSephoraCosts $13 more

    Matches: Same opacity: opaqueBoth claim hydration

    Differences: Cool rather than warm undertoneBrown rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Cool rather than warm undertone · Brown rather than plum · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: An intense brown

    Medium confidence· Digital match

    View match
  15. #16 · Smashbox

    Always On Longwear Matte Liquid Lipstick

    Miss Conduct
    Shade match 76
    $27Ulta BeautyUlta Beauty$8 less (23%)

    Matches: Same warm undertoneBoth claim comfort

    Differences: Deeper8-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    76
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Matte

    Ingredients (not scored): 1% ingredient overlap

    Differences: Deeper · 8-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: deep/warm plum

    High confidence· Digital match

    View match
  16. #17 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Devoted to Chili
    Shade match 75
    $27Ulta BeautyUlta Beauty(product price)$8 less (23%)

    Matches: Same warm undertoneBoth claim comfortBoth claim hydration

    Differences: Red rather than plumBuildable rather than opaque (opacity)10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    72
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Red rather than plum · Buildable rather than opaque (opacity) · 10-hour wear rather than not listed (longevity)

    Retailer shade note: warm brick red

    High confidence· Digital match

    View match
  17. Shade match 80
    $12.99Ulta BeautyUlta Beauty$22.01 less (63%)

    Matches: Very close colourSame warm undertoneClaims transfer resistance

    Differences: Nude rather than plumBuildable rather than opaque (opacity)12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    72
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour · Matte · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Nude rather than plum · Buildable rather than opaque (opacity) · 12-hour wear rather than not listed (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: deep warm-nude

    High confidence· Digital match

    View match
  18. #19 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Composer
    Shade match 73
    $12.99Ulta BeautyUlta Beauty(product price)$22.01 less (63%)

    Matches: Very close colourSame opacity: opaque

    Differences: Cool rather than warm undertoneBrown rather than plum16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    88
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than warm undertone · Brown rather than plum · 16-hour wear rather than not listed (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: rich mahogany

    Medium confidence· Digital match

    View match
  19. #20 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Sizzlin
    Shade match 71
    $11Ulta BeautyUlta Beauty(product price)$24 less (69%)

    Matches: Same warm undertoneSame opacity: opaqueClaims transfer resistance

    Differences: Red rather than plum16-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    71
    Finish & visual result
    88
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Red rather than plum · 16-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: warm mahogany red

    High confidence· Digital match

    View match
  20. #21 · Dior

    Rouge Dior On Stage

    496 Berry Attitude
    Shade match 67
    $48SephoraSephoraCosts $13 more

    Matches: Same opacity: opaqueBoth claim hydration

    Differences: Cool rather than warm undertoneRed rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Cool rather than warm undertone · Red rather than plum · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: A blueish brown red

    Medium confidence· Digital match

    View match
  21. #22 · Revlon

    Super Lustrous Ultra Lipstick

    Blackberry
    Shade match 64
    $15.99Ulta BeautyUlta Beauty$19.01 less (54%)

    Matches: Same opacity: opaqueClaims transfer resistanceBoth claim comfort

    Differences: Cool rather than warm undertoneBerry rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Cool rather than warm undertone · Berry rather than plum · Long-wearing rather than not listed (longevity)

    High confidence· Digital match

    View match
  22. #23 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Diva
    Shade match 68
    $25SephoraSephora$10 less (29%)

    Matches: Same opacity: opaqueBoth claim comfortBoth claim hydration

    Differences: Cool rather than warm undertone12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    88
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Cool rather than warm undertone · 12-hour wear rather than not listed (longevity)

    Retailer shade note: intense reddish burgundy

    Medium confidence· Digital match

    View match
  23. #24 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Straps Up
    Shade match 70
    $11Ulta BeautyUlta Beauty$24 less (69%)

    Matches: Very close colourSame opacity: opaqueClaims transfer resistance

    Differences: Cool rather than warm undertoneNude rather than plum16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    88
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than warm undertone · Nude rather than plum · 16-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: reddish brown nude

    High confidence· Digital match

    View match
  24. #25 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    80 Honeymoon
    Shade match 68
    $16SephoraSephora$19 less (54%)

    Matches: Same warm undertoneSame opacity: opaqueClaims transfer resistance

    Differences: Pink rather than plum10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    88
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Pink rather than plum · 10-hour wear rather than not listed (longevity)

    Retailer shade note: matte peach tone pink

    Medium confidence· Digital match

    View match
  25. #26 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    184 Nu Artistique
    Shade match 66
    $13.60WalmartWalmart$21.40 less (61%)

    Matches: Same finish: satinClaims transfer resistanceBoth claim hydration

    Differences: DeeperCool rather than warm undertoneBrown rather than plum

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Satin

    Ingredients (not scored): 0% ingredient overlap

    Differences: Deeper · Cool rather than warm undertone · Brown rather than plum · Does not claim comfort

    Medium confidence· Digital match

    View match
  26. Shade match 66
    $64SephoraSephoraCosts $29 more

    Matches: Same finish: satinSame opacity: opaqueBoth claim hydration

    Differences: Cool rather than warm undertone12-hour wear rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Cool rather than warm undertone · 12-hour wear rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: Burgundy

    High confidence· Digital match

    View match
  27. #28 · Stila

    Stay All Day Liquid Lipstick Matte

    Bordeaux
    Shade match 67
    $25Ulta BeautyUlta Beauty$10 less (29%)

    Matches: Same warm undertoneSame opacity: opaqueClaims transfer resistance

    Differences: Red rather than plum12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    67
    Finish & visual result
    88
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Red rather than plum · 12-hour wear rather than not listed (longevity)

    Retailer shade note: dark cherry

    High confidence· Digital match

    View match
  28. #29 · Gucci

    Long Lasting Satin Lipstick

    506 Louisa Red
    Shade match 63
    $49SephoraSephoraCosts $14 more

    Matches: Same finish: satinBoth claim comfortBoth claim hydration

    Differences: Cool rather than warm undertoneRed rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin

    Ingredients (not scored): 1% ingredient overlap

    Differences: Cool rather than warm undertone · Red rather than plum · Long-wearing rather than not listed (longevity)

    Retailer shade note: cherry red satin

    Medium confidence· Digital match

    View match
  29. #30 · NARS

    Explicit Lipstick

    Excess – 806
    Shade match 63
    $42SephoraSephoraCosts $7 more

    Matches: Same finish: satinSame opacity: opaqueClaims transfer resistance

    Differences: LighterCool rather than warm undertoneBrown rather than plum

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Lighter · Cool rather than warm undertone · Brown rather than plum · Long-wearing rather than not listed (longevity)

    Retailer shade note: auburn brown

    High confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Revlon ColorStay Overtime Lipcolor in Relentless Raisin, against Jane Iredale ColorLuxe Hydrating Cream Lipstick in Bordeaux. Every attribute compared, with its share of the score.

ComparedYour shadeBordeauxClosest matchRelentless RaisinScore
Shade match60% of overall87
Colour80#692121#631713Close colourColour difference 3.6 (0 is identical)
Depth90Deep / darkDeep / darkSameDepth difference 4.4 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100PlumPlumSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finishnot comparableSatinNot listedNot listed for eitherA finish not listed for one product
Opacity100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Comfort & suitability5% of overall70
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 81/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revlon ColorStay Overtime Lipcolor in Relentless Raisin.

Same or better

  • $20.51 less
  • Same warm undertone
  • Same opacity: opaque
  • Claims transfer resistance
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • 16-hour wear longevity instead of not listed
  • Does not claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionwarm dark plumNot listed
FormatBulletLiquid
BaseOil-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Relentless Raisin

Best price
$14.49CVSCVS
$20.51 less (59%)

Your shade $35 at Ulta Beauty

CVSView at CVS

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.