Skintuition SPF 30 Radiance-Boosting Liquid Foundation 10 Fair dupes and alternatives Jane Iredale
4.3 (618)·Very fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
73
Wear & performance
85
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: L3.25 - light with neutral undertones
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
73
Wear & performance
85
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Matches: Very close colour· Same neutral undertone· Same buildable coverage
Differences: Natural rather than radiant finish· No blurring effect claimed· Does not claim colour stability
Score details
Shade match
96
Finish & visual result
76
Wear & performance
70
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim colour stability · Not marketed for combination/oily skin · No SPF
Retailer shade note: Light shade with neutral undertones
$41Ulta Beauty(product price)$15 less (27%)4.7 (920)
Matches: Near-identical swatch colour· Both claim a skin-like finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
90
Finish & visual result
85
Wear & performance
63
Skin suitability
100
Looks identical · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim colour stability · No SPF
$25Ulta Beauty(product price)$31 less (55%)4.2 (812)
Matches: Near-identical swatch colour· Both claim a skin-like finish· Both claim long-wearing
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
90
Finish & visual result
76
Wear & performance
85
Skin suitability
80
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: light with warm yellow undertones
$42Ulta Beauty(product price)$14 less (25%)3.5 (88)
Matches: Very close colour· Same radiant finish· Both claim a blurring effect
Differences: Slightly cooler undertone· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
88
Wear & performance
70
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · No SPF
Retailer shade note: fair to light skin with a balance of warm & cool undertones
Matches: Very close colour· Both claim a skin-like finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
86
Finish & visual result
85
Wear & performance
85
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: fair with warm/yellow undertones
Matches: Very close colour· Same neutral undertone· Same radiant finish
Differences: Medium rather than buildable coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
91
Finish & visual result
88
Wear & performance
55
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: light with neutral yellow undertones
Matches: Very close colour· Same neutral undertone· Both claim long-wearing
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
64
Wear & performance
74
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: very light with neutral undertones
$41Ulta Beauty(product price)$15 less (27%)4.5 (2,588)
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than radiant finish· Light rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
67
Wear & performance
51
Skin suitability
100
Very close colour · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · No SPF
Retailer shade note: light with neutral undertones
Matches: Very close colour· Both claim a blurring effect· Claims not settling into lines
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
87
Finish & visual result
73
Wear & performance
74
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No SPF
Retailer shade note: very fair with warm undertones
Matches: Very close colour· Same buildable coverage· Both claim a blurring effect
Differences: Slightly warmer undertone· Natural rather than radiant finish· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
73
Wear & performance
85
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination/sensitive skin · No SPF
Retailer shade note: Fair skin with peachy-golden undertones
$24Ulta Beauty(product price)$32 less (57%)4.3 (49)
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a lightweight feel
Differences: Natural rather than radiant finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
98
Finish & visual result
58
Wear & performance
55
Skin suitability
100
Looks identical · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim colour stability
The closest shade to Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 10 Fair (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Urban Decay Face Bond Self Setting Waterproof Foundation in 5, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 10 Fair. Every attribute compared, with its share of the score.
ComparedYour shade10 FairClosest shade match5How they compareScore
Shade match55% of overall99
Colour60%98#f5d1ac#f4d1abLooks identicalColour difference 0.6 (0 is identical)
Overall match 83/100Shade match 99/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Light 3, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 10 Fair. Every attribute compared, with its share of the score.
ComparedYour shade10 FairClosest overall alternativeLight 3How they compareScore
Shade match55% of overall96
Colour60%94#f5d1ac#efcfa9Very close colourColour difference 1.7 (0 is identical)
Depth15%97Very fairFairCloseDepth difference: 1.6
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Overall match 87/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$40.01 less (71%)
