Beautler.Your beauty butler

Skintuition SPF 30 Radiance-Boosting Liquid Foundation 38 Light Medium dupes and alternatives Jane Iredale

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in serum form, without talc.

  • 7 matches have no formulation listed and are not shown.

Closest shade match: L'Oréal Paris Age Perfect Radiant Serum Foundation 55 Warm Beige

The equivalent shade: scored on colour, depth and undertone only.

The match
L'Oréal Paris
55 Warm Beige
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Medium coverage
Shade match
95out of 100
Colour
93
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$14.97WalmartWalmart
$41.03 less (73%)

Your shade $56 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative: Well People Skinforia Serum Foundation 26 Medium Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Well People
26 Medium Warm
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
80out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
76
Wear (Wear & performance)
85
Skin (Skin suitability)
80
Best price
$30TargetTarget
$26 less (46%)

Your shade $56 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 64
    $30TargetTarget$26 less (46%)

    Matches: Same buildable coverageBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    64
    Finish & visual result
    76
    Wear & performance
    85
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than radiant finish · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  2. #4 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 49
    $30TargetTarget$26 less (46%)

    Matches: Same buildable coverageBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    49
    Finish & visual result
    76
    Wear & performance
    85
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than radiant finish · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 38 Light Medium (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Very close colour
    • Medium light · Warm undertone

    $30

  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Very close colour
    • Medium light · Warm · golden undertone

    $42

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Very close colour
    • Medium light · Warm undertone

    $30

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Close colour
    • Medium · Warm · golden undertone

    $12

  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    410 Almond

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 410 Almond

    • Very close colour
    • Medium

    $15.99

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Close colour
    • Medium light · Warm undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Age Perfect Radiant Serum Foundation in 55 Warm Beige, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 38 Light Medium. Every attribute compared, with its share of the score.

ComparedYour shade38 Light MediumClosest shade match55 Warm BeigeScore
Shade match55% of overall95
Colour93#cb9768#c49263Very close colourColour difference 1.8 (0 is identical)
Depth95MediumMediumSameDepth difference: 3.0
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 77/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Age Perfect Radiant Serum Foundation in 55 Warm Beige.

Same or better

  • $41.03 less
  • Very close colour
  • Same warm undertone
  • Medium rather than buildable coverage
  • Claims not settling into lines
  • Both claim a lightweight feel
  • SPF 50 instead of SPF 30

Different

  • Natural finish instead of radiant
  • No skin-like finish claimed
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim colour stability
  • Not marketed for combination/dry/normal/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 30SPF 50
OverlapPowder-based vs silicone-based; silicone moderate vs high

Why the closest overall alternative works

Well People Skinforia Serum Foundation in 26 Medium Warm, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 38 Light Medium. Every attribute compared, with its share of the score.

ComparedYour shade38 Light MediumClosest overall alternative26 Medium WarmScore
Shade match55% of overall80
Colournot comparable#cb9768No swatchNot comparedNo swatch colour on one side
Depth99MediumMediumSameDepth difference: 0.8
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared85
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 80/100Shade match 80/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 26 Medium Warm.

Same or better

  • $26 less
  • Same warm undertone
  • Same buildable coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • No blurring effect claimed
  • Does not claim colour stability
  • Not marketed for sensitive skin
  • No SPF

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, moderate siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs unknown-based; silicone moderate vs none

Where to buy

Closest shade match

L'Oréal Paris Age Perfect Radiant Serum Foundation 55 Warm Beige

Best price
$14.97WalmartWalmart
$41.03 less (73%)

Your shade $56 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative

Well People Skinforia Serum Foundation 26 Medium Warm

Best price
$30TargetTarget
$26 less (46%)

Your shade $56 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.