Skintuition SPF 30 Radiance-Boosting Liquid Foundation 38 Light Medium dupes and alternatives Jane Iredale
4.3 (618)·Medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$12.59$17.99Ulta Beauty$43.41 less (78%)4.2 (8,852)
Matches: Near-identical swatch colour· Same warm undertone· Both claim a blurring effect
Differences: Natural rather than radiant finish· Light rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
98
Finish & visual result
67
Wear & performance
63
Skin suitability
50
Looks identical · Natural · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Matches: Very close colour· Same warm undertone· Same radiant finish
Differences: Full rather than buildable coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
73
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Retailer shade note: light-deep shade, golden undertone
$18.99Ulta Beauty(product price)$37.01 less (66%)4.1 (2,064)
Matches: Very close colour· Same warm undertone· Both claim a skin-like finish
Differences: Matte rather than radiant finish· Medium rather than buildable coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
60
Wear & performance
58
Skin suitability
100
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim colour stability · Contains drying alcohol · No SPF
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim a blurring effect
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
73
Wear & performance
58
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF
$16Ulta Beauty(product price)$40 less (71%)4.3 (2,230)
Matches: Very close colour· Same radiant finish· Both claim long-wearing
Differences: Neutral rather than warm undertone· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
73
Wear & performance
70
Skin suitability
80
Very close colour · Radiant · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: light with neutral undertones
Differences: Natural rather than radiant finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
58
Wear & performance
55
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Same warm undertone· Both claim a lightweight feel
Differences: Natural rather than radiant finish· Light rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
58
Wear & performance
55
Skin suitability
100
Very close colour · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim colour stability · No SPF
Matches: Same warm undertone· Same buildable coverage· Both claim a skin-like finish
Differences: Natural rather than radiant finish· No blurring effect claimed· Does not claim colour stability
Score details
Shade match
80
Finish & visual result
76
Wear & performance
85
Skin suitability
80
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
$22Ulta Beauty(product price)$34 less (61%)3.5 (42)
Matches: Very close colour· Same warm undertone· Same buildable coverage
Differences: Natural rather than radiant finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
64
Wear & performance
40
Skin suitability
100
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than radiant finish · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Matches: Very close colour· Both claim long-wearing· Claims not settling into lines
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
86
Finish & visual result
64
Wear & performance
74
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF
$42Ulta Beauty(product price)$14 less (25%)4.3 (212)
Matches: Very close colour· Both claim a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Matte rather than radiant finish· Full rather than buildable coverage
Score details
Shade match
87
Finish & visual result
63
Wear & performance
55
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Full rather than buildable coverage · No long-wear claim · Does not claim colour stability · No SPF
Matches: Very close colour· Same warm undertone· Claims not settling into lines
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
64
Wear & performance
51
Skin suitability
20
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol
$12.99Ulta Beauty(product price)$43.01 less (77%)4.4 (41,209)
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim long-wearing
Differences: Matte rather than radiant finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
42
Wear & performance
70
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Matches: Both claim a blurring effect· Both claim long-wearing
Differences: Matte rather than radiant finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
51
Wear & performance
70
Skin suitability
100
Colour not compared · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel
Matches: Same buildable coverage· Both claim a skin-like finish· Both claim long-wearing
Differences: Slightly lighter· Neutral rather than warm undertone· Natural rather than radiant finish
Score details
Shade match
64
Finish & visual result
76
Wear & performance
85
Skin suitability
80
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than radiant finish · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Matches: Same buildable coverage· Both claim a skin-like finish· Both claim long-wearing
Differences: Slightly lighter· Neutral rather than warm undertone· Natural rather than radiant finish
Score details
Shade match
49
Finish & visual result
76
Wear & performance
85
Skin suitability
80
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than radiant finish · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Matches: Very close colour· Same warm undertone· Same radiant finish
Differences: Described as medium, yours as light· Light rather than buildable coverage· Not marketed for oily/sensitive skin
Score details
Shade match
40
Finish & visual result
94
Wear & performance
74
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Described as medium, yours as light · Light rather than buildable coverage · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: medium skin with yellow undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as light
Matches: Very close colour· Same warm undertone· Same radiant finish
Differences: Described as deep, yours as light· Light rather than buildable coverage· Not marketed for oily/sensitive skin
Score details
Shade match
40
Finish & visual result
94
Wear & performance
74
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Described as deep, yours as light · Light rather than buildable coverage · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: deep skin with yellow undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as light
The closest shade to Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 38 Light Medium (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Temptu Perfect Canvas Foundation in 4W Nude, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 38 Light Medium. Every attribute compared, with its share of the score.
ComparedYour shade38 Light MediumClosest shade match4W NudeHow they compareScore
Shade match55% of overall99
Colour60%99#cb9768#ca976aLooks identicalColour difference 0.5 (0 is identical)
Depth15%100MediumMediumSameDepth difference: 0.1
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared74
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 85/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Light 70 W, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 38 Light Medium. Every attribute compared, with its share of the score.
ComparedYour shade38 Light MediumClosest overall alternativeLight 70 WHow they compareScore
Shade match55% of overall95
Colour60%92#cb9768#c3956bVery close colourColour difference 1.9 (0 is identical)
Depth15%97MediumMediumSameDepth difference: 1.9
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Overall match 85/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$40 less (71%)
