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Skintuition SPF 30 Radiance-Boosting Liquid Foundation 30 Light Medium dupes and alternatives Jane Iredale

Medium light · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free25No drying alcohol26Vegan9Cruelty-free12Oil-free6With SPF3Mineral2

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Only showing matches without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Hourglass Veil Hydrating Skin Tint Foundation 7

The equivalent shade and the most similar foundation overall.

Your shade
Jane Iredale
30 Light MediumChange shade
Depth and undertone: Medium light · Warm · peach
Finish and coverage: Radiant · Buildable coverage
The match
Hourglass
7
Depth and undertone: Medium · Warm
Finish and coverage: Radiant · Light coverage
Overall match
88out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
73
Wear (Wear & performance)
85
Skin (Skin suitability)
60
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
$7 less (13%)

Your shade $56 at Ulta Beauty

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Hourglass

    Ambient Soft Glow Foundation

    5.5
    Shade match 96
    $60SephoraSephoraCosts $4 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · No SPF

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    286W
    Shade match 97
    $48SephoraSephora$8 less (14%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: for light medium skintones with warm golden undertones

    Medium confidence· Digital match

    View match
  3. #4 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    256W
    Shade match 96
    $48SephoraSephora$8 less (14%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: for light medium skintones with warm undertones

    High confidence· Digital match

    View match
  4. #5 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW20
    Shade match 95
    $46Ulta BeautyUlta Beauty(product price)$10 less (18%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Full rather than buildable coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Full rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · No SPF

    Retailer shade note: warm neutral beige with rosy undertone for light to medium skin

    High confidence· Digital match

    View match
  5. #6 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    Y7
    Shade match 96
    $52SephoraSephora$4 less (7%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: light medium yellow

    High confidence· Digital match

    View match
  6. #7 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    276N
    Shade match 95
    $48SephoraSephora$8 less (14%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: for light medium skintones with neutral warm undertones

    Medium confidence· Digital match

    View match
  7. #8 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 145W
    Shade match 95
    $12$16Ulta BeautyUlta Beauty$44 less (79%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim colour stability · No SPF

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  8. #9 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    246N
    Shade match 93
    $48SephoraSephora$8 less (14%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: for light medium skintones with neutral warm undertones

    High confidence· Digital match

    View match
  9. #10 · Hourglass

    Ambient Soft Glow Foundation

    8
    Shade match 89
    $60SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · No SPF

    Retailer shade note: light medium with neutral undertones

    High confidence· Digital match

    View match
  10. #11 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium Warm
    Shade match 98
    $16Ulta BeautyUlta Beauty(product price)$40 less (71%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  11. #12 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW18
    Shade match 88
    $46Ulta BeautyUlta Beauty(product price)$10 less (18%)

    Matches: Near-identical swatch colourSame radiant finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · No SPF

    Retailer shade note: beige with neutral undertone for light skin

    High confidence· Digital match

    View match
  12. #13 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    C4.5
    Shade match 87
    $46Ulta BeautyUlta Beauty(product price)$10 less (18%)

    Matches: Very close colourSame radiant finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · No SPF

    Retailer shade note: tanned neutral beige with peach undertone for medium skin

    High confidence· Digital match

    View match
  13. #14 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light To Medium Warm
    Shade match 96
    $16Ulta BeautyUlta Beauty$40 less (71%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  14. #15 · Palladio Beauty

    Skin Tint

    Fair Porcelain
    Shade match 90
    $15.99Ulta BeautyUlta Beauty$40.01 less (71%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Dewy rather than radiant finishLight rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    85
    Skin suitability
    50

    Looks identical · Dewy · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Dewy rather than radiant finish · Light rather than buildable coverage · No blurring effect claimed · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  15. #16 · Live Tinted

    HUESTICK Complexion Stick

    11 Medium
    Shade match 96
    $42Ulta BeautyUlta Beauty(product price)$14 less (25%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than radiant finishFull rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    63
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · No long-wear claim · Does not claim colour stability · No SPF

    Retailer shade note: warm undertone

    High confidence· Digital match

    View match
  16. #17 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    296N
    Shade match 88
    $48SephoraSephora$8 less (14%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: for light medium skintones with neutral undertones

    High confidence· Digital match

    View match
  17. #18 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Light
    Shade match 91
    $17.99Ulta BeautyUlta Beauty$38.01 less (68%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Light rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Contains listed fragrance · No SPF

    Retailer shade note: 3 light

    Medium confidence· Digital match

    View match
  18. #19 · Well People

    Supernatural Complexion Stick

    18 Light Warm
    Shade match 97
    $18.20$26Ulta BeautyUlta Beauty$37.80 less (68%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a lightweight feel

    Differences: Natural rather than radiant finishLight rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    58
    Wear & performance
    55
    Skin suitability
    100

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  19. #20 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    24N Wind Storm
    Shade match 96
    $24Ulta BeautyUlta Beauty(product price)$32 less (57%)

    Matches: Very close colourSame warm undertoneBoth claim a lightweight feel

    Differences: Natural rather than radiant finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim colour stability

    Retailer shade note: light medium with peach undertones

    Medium confidence· Digital match

    View match
  20. #21 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    280
    Shade match 94
    $44SephoraSephora$12 less (21%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  21. #22 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    7.5
    Shade match 90
    $60SephoraSephoraCosts $4 more

    Matches: Very close colourSame radiant finishClaims transfer resistance

    Differences: Olive rather than warm undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: light medium, warm olive

    High confidence· Digital match

    View match
  22. #23 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTarget$26 less (46%)

    Matches: Same warm undertoneSame buildable coverageBoth claim a skin-like finish

    Differences: Natural rather than radiant finishNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    85
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  23. #24 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    28H Light-Medium Honey
    Shade match 97
    $42Ulta BeautyUlta Beauty(product price)$14 less (25%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    51
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF

    Retailer shade note: light to medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  24. #25 · CoverGirl

    Clean Fresh Skin Milk Foundation

    Tan 580
    Shade match 88
    $8.74$12.49Ulta BeautyUlta Beauty$47.26 less (84%)

    Matches: Very close colourSame radiant finishClaims not settling into lines

    Differences: Light rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    80

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  25. #26 · Milk Makeup

    Hydro Grip 12-Hour Hydrating Gel Skin Tint

    6
    Shade match 87
    $38SephoraSephora$18 less (32%)

    Matches: Very close colourSame radiant finishClaims not settling into lines

    Differences: Neutral rather than warm undertoneLight rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for combination/oily skin · No SPF

    Retailer shade note: light medium, neutral to cool

    Medium confidence· Digital match

    View match
  26. #27 · MERIT

    The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Bisque
    Shade match 88
    $38SephoraSephora$18 less (32%)

    Matches: Near-identical swatch colourBoth claim long-wearingClaims not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    74
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: light (neutral)

    Medium confidence· Digital match

    View match
  27. #28 · Estée Lauder

    Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15

    3N1 Ivory Beige
    Shade match 91
    $55Ulta BeautyUlta Beauty$1 less (2%)

    Matches: Near-identical swatch colour

    Differences: Natural rather than radiant finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    55
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Showing 12 of 27 matches

Looking for a concealer in your shade?

The closest shade to Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 30 Light Medium (Medium light · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Looks identical
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora
  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Looks identical
    • Medium light · Warm · golden undertone

    $42

    SephoraView at Sephora
  3. Dior Forever Skin Correct Full-Coverage Concealer

    3WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3WP Warm Peach

    • Looks identical
    • Medium light · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Very close colour
    • Medium light · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. CoverGirl TruBlend Undercover Concealer

    Golden Natural

    CoverGirl TruBlend Undercover Concealer, shade Golden Natural

    • Very close colour
    • Medium · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Very close colour
    • Medium light · Warm undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Hourglass Veil Hydrating Skin Tint Foundation in 7, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 30 Light Medium. Every attribute compared, with its share of the score.

ComparedYour shade30 Light MediumClosest match7Score
Shade match55% of overall99
Colour98#ce9d78#cd9b76Looks identicalColour difference 0.6 (0 is identical)
Depth99Medium lightMediumCloseDepth difference: 0.9
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100RadiantRadiantSameSame radiant finish
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared85
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 88/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Veil Hydrating Skin Tint Foundation in 7.

Same or better

  • $7 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same radiant finish
  • Light rather than buildable coverage
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim colour stability
  • Not marketed for oily/sensitive skin
  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, moderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs water-based; silicone moderate vs none
View full match

Where to buy 7

Best price
$49SephoraSephora
$7 less (13%)

Your shade $56 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.