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Skintuition SPF 30 Radiance-Boosting Liquid Foundation 14 Fair dupes and alternatives Jane Iredale

Light · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free29No drying alcohol24Vegan14Cruelty-free15Oil-free2With SPF6Mineral6

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30 matches

Only showing matches without talc.

Closest shade matchClosest overall alternative: Hourglass Veil Hydrating Skin Tint Foundation 6

The equivalent shade and the most similar foundation overall.

Your shade
Jane Iredale
14 FairChange shade
Depth and undertone: Light · Cool · pink
Finish and coverage: Radiant · Buildable coverage
The match
Hourglass
6
Depth and undertone: Light · Cool
Finish and coverage: Radiant · Light coverage
Overall match
88out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
73
Wear (Wear & performance)
85
Skin (Skin suitability)
60
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
$7 less (13%)

Your shade $56 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Charlotte Tilbury

    Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    3 Fair
    Shade match 89
    $48SephoraSephora$8 less (14%)

    Matches: Near-identical swatch colourSame radiant finishBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneLight rather than buildable coverageDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    94
    Wear & performance
    85
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than buildable coverage · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: fair with neutral undertones

    High confidence· Digital match

    View match
  2. #3 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    106C Ceramic
    Shade match 95
    $49SephoraSephora$7 less (13%)

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: for fair to light skin with cool undertones

    High confidence· Digital match

    View match
  3. #4 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Fair 150 C
    Shade match 96
    $16Ulta BeautyUlta Beauty(product price)$40 less (71%)

    Matches: Very close colourSame cool undertoneSame radiant finish

    Differences: Full rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    80

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  4. #5 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier L3
    Shade match 97
    $69SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    55
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Not marketed for dry/oily/sensitive skin · No SPF

    Retailer shade note: light rosy

    High confidence· Digital match

    View match
  5. #6 · Hung Vanngo Beauty

    Red Carpet Skin Luminous Longwear Serum Foundation

    2
    Shade match 87
    $46SephoraSephora$10 less (18%)

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: fair - neutral

    High confidence· Digital match

    View match
  6. #7 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    245C
    Shade match 98
    $53SephoraSephora$3 less (5%)

    Matches: Near-identical swatch colourSame cool undertoneBoth claim a skin-like finish

    Differences: Matte rather than radiant finishFull rather than buildable coverageDoes not claim colour stability

    Score details
    Shade match
    98
    Finish & visual result
    63
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · Does not claim colour stability · Not marketed for combination/dry skin · Contains drying alcohol · No SPF

    Retailer shade note: Light with Rosy Undertones

    High confidence· Digital match

    View match
  7. #8 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Custard 220N
    Shade match 87
    $37SephoraSephora$19 less (34%)

    Matches: Very close colourSame buildable coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: Light skin with neutral undertones

    Medium confidence· Digital match

    View match
  8. #9 · Clinique

    Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Light Medium Cool 4
    Shade match 95
    $49Ulta BeautyUlta Beauty(product price)$7 less (13%)

    Matches: Very close colourSame cool undertoneClaims not settling into lines

    Differences: Natural rather than radiant finishLight rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal/sensitive skin

    High confidence· Digital match

    View match
  9. #10 · Tarte

    Timeless Hydrating Foundation

    27B Light-Medium Beige
    Shade match 86
    $42Ulta BeautyUlta Beauty(product price)$14 less (25%)

    Matches: Very close colourSame buildable coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  10. #11 · L'Oréal Paris

    Infallible Cushion Foundation

    140 Neutral
    Shade match 89
    $19.99Ulta BeautyUlta Beauty$36.01 less (64%)

    Matches: Near-identical swatch colourSame buildable coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    69
    Wear & performance
    63
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Does not claim colour stability · No SPF

    High confidence· Digital match

    View match
  11. #12 · Tarte

    Timeless Hydrating Foundation

    29N Light-Medium Neutral
    Shade match 85
    $42Ulta BeautyUlta Beauty(product price)$14 less (25%)

    Matches: Very close colourSame buildable coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  12. #13 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Light 27 Cool
    Shade match 95
    $45Ulta BeautyUlta Beauty(product price)$11 less (20%)

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Matte rather than radiant finishFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    54
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · No blurring effect claimed · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: for light cool skin with a pink hue

    High confidence· Digital match

    View match
  13. #14 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    17.5P Light
    Shade match 97
    $24SephoraSephora$32 less (57%)

    Matches: Near-identical swatch colourSame cool undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    51
    Wear & performance
    85
    Skin suitability
    20

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination/dry/oily/sensitive skin · No SPF

    Retailer shade note: light, pink undertone

    High confidence· Digital match

    View match
  14. #15 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Light Neutral
    Shade match 87
    $41Ulta BeautyUlta Beauty(product price)$15 less (27%)

    Matches: Very close colourBoth claim long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishLight rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    58
    Wear & performance
    85
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability

    Retailer shade note: light with a neutral undertone

    Medium confidence· Digital match

    View match
  15. #16 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    O 15
    Shade match 87
    $46.90Ulta BeautyUlta Beauty(product price)$9.10 less (16%)

    Matches: Very close colourSame buildable coverageBoth claim a blurring effect

    Differences: Matte rather than radiant finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    57
    Wear & performance
    85
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than radiant finish · No skin-like finish claimed · Does not claim colour stability · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  16. #17 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTarget$26 less (46%)

    Matches: Same buildable coverageBoth claim a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    85
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  17. #18 · Ogee

    Multi-Use Sculpted Foundation and Concealer Stick

    Hazel 2.90 N
    Shade match 78
    $48SephoraSephora$8 less (14%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    78
    Finish & visual result
    85
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: light with golden undertones

    Medium confidence· Digital match

    View match
  18. #19 · Too Faced

    Born This Way Undetectable Medium-To-Full Coverage Foundation

    Pearl
    Shade match 87
    $49SephoraSephora$7 less (13%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    67
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin · No SPF

    Retailer shade note: fair with neutral to rosy undertones

    High confidence· Digital match

    View match
  19. #20 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Neutral Ivory 06
    Shade match 86
    $39.50SephoraSephora$16.50 less (29%)

    Matches: Very close colourBoth claim a blurring effectClaims not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: very light neutral skin with peach undertones

    High confidence· Digital match

    View match
  20. #21 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light 4
    Shade match 80
    $69SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame radiant finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    88
    Wear & performance
    55
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: light with peach undertones

    High confidence· Digital match

    View match
  21. #22 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    13 Light Neutral
    Shade match 81
    $38SephoraSephora$18 less (32%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMatte rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    81
    Finish & visual result
    69
    Wear & performance
    74
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Medium rather than buildable coverage · Not marketed for dry skin · No SPF

    Retailer shade note: neutral peach

    High confidence· Digital match

    View match
  22. #23 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2N Affogato
    Shade match 89
    $54Ulta BeautyUlta Beauty(product price)$2 less (4%)

    Matches: Near-identical swatch colourSame buildable coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    57
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · No skin-like finish claimed · Does not claim colour stability · No SPF

    Retailer shade note: light with neutral undertones

    High confidence· Digital match

    View match
  23. #24 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Fair 3N
    Shade match 89
    $42SephoraSephora$14 less (25%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishClaims transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than buildable coverage · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: Fair with Neutral Undertones

    High confidence· Digital match

    View match
  24. #25 · Tarte

    CC color-correcting tinted serum

    Tan
    Shade match 82
    $42SephoraSephora$14 less (25%)

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Medium confidence· Digital match

    View match
  25. #26 · ILIA

    Super Serum Skin Tint SPF 40

    Bom Bom ST5
    Shade match 86
    $48SephoraSephora$8 less (14%)

    Matches: Very close colourSame radiant finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneLight rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: Light with neutral undertones

    Medium confidence· Digital match

    View match
  26. #27 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    2W2 Warm Linen
    Shade match 77
    $54SephoraSephora$2 less (4%)

    Matches: Very close colourBoth claim a blurring effectClaims not settling into lines

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No SPF

    Retailer shade note: light with warm undertones

    High confidence· Digital match

    View match
  27. #28 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 74
    $30TargetTarget$26 less (46%)

    Matches: Same buildable coverageBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    74
    Finish & visual result
    76
    Wear & performance
    85
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  28. #29 · Maybelline

    Super Stay Lumi-Matte Foundation

    129
    Shade match 93
    $11.19$15.99Ulta BeautyUlta Beauty$44.81 less (80%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Claims transfer resistance

    Differences: Matte rather than radiant finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    42
    Wear & performance
    63
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Contains drying alcohol · No SPF

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  29. #30 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    11W Willow
    Shade match 79
    $50SephoraSephora$6 less (11%)

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/oily skin · No SPF

    Retailer shade note: Light with warm undertones

    High confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 14 Fair (Light · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

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  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Peach

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Peach

    • Very close colour
    • Light · Cool · rosy undertone

    $8

    Ulta BeautyView at Ulta Beauty
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Very close colour
    • Light · Cool undertone

    $30

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  3. L'Oréal Paris True Match Radiant Serum Concealer

    W7

    L'Oréal Paris True Match Radiant Serum Concealer, shade W7

    • Very close colour
    • Light · Cool undertone

    $16.99

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  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1R12

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1R12

    • Close colour
    • Light · Cool undertone

    $35

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  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    380 Pecan

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 380 Pecan

    • Looks identical
    • Light

    $15.99

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  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Ecru 3.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Ecru 3.3

    • Close colour
    • Light · Cool · rosy undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Hourglass Veil Hydrating Skin Tint Foundation in 6, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 14 Fair. Every attribute compared, with its share of the score.

ComparedYour shade14 FairClosest match6Score
Shade match55% of overall99
Colour98#f2bb94#f4ba92Looks identicalColour difference 0.7 (0 is identical)
Depth100LightLightSameDepth difference: 0.1
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100RadiantRadiantSameSame radiant finish
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared85
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 88/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Veil Hydrating Skin Tint Foundation in 6.

Same or better

  • $7 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same radiant finish
  • Light rather than buildable coverage
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim colour stability
  • Not marketed for oily/sensitive skin
  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, moderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs water-based; silicone moderate vs none
View full match

Where to buy 6

Best price
$49SephoraSephora
$7 less (13%)

Your shade $56 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.