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Skintuition SPF 30 Radiance-Boosting Liquid Foundation 50 Medium Dark dupes and alternatives Jane Iredale

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Sephora Collection Best Skin Ever Matte Powder Foundation 36Y Tan

The equivalent shade: scored on colour, depth and undertone only.

The match
Sephora Collection
36Y Tan
Depth and undertone: Tan · Warm · yellow
Finish and coverage: Matte · Full coverage
Shade match
96out of 100
Colour
95
Depth
98
Undertone
100
Best price
$24SephoraSephora
$32 less (57%)

Your shade $56 at Ulta Beauty

Closest overall alternative: MAC Cosmetics Studio Radiance Serum Powered Foundation NC44

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
MAC Cosmetics
NC44
Depth and undertone: Tan · Warm · golden
Finish and coverage: Radiant · Full coverage
Overall match
86out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
82
Wear (Wear & performance)
58
Skin (Skin suitability)
100
Best price
$46Ulta BeautyUlta Beauty
$10 less (18%)

Your shade $56 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Tan Neutral
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)$14 less (25%)

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    85
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No SPF

    Retailer shade note: tan with peachy to neutral undertone for deeper tan skin

    Medium confidence· Digital match

    View match
  2. #4 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Medium 15W
    Shade match 96
    $42SephoraSephora$14 less (25%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than radiant finishFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: Medium with Warm Undertones

    Medium confidence· Digital match

    View match
  3. Shade match 95
    $14.50Ulta BeautyUlta Beauty$41.50 less (74%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    51
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel

    Retailer shade note: medium shade with warm undertones

    Medium confidence· Digital match

    View match
  4. Shade match 96
    $53SephoraSephora$3 less (5%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than radiant finishFull rather than buildable coverageDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    63
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · Does not claim colour stability · Not marketed for combination/dry skin · Contains drying alcohol · No SPF

    Retailer shade note: Medium-Deep with Golden Undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 50 Medium Dark (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Very close colour
    • Tan · Warm · peach undertone

    $22

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.0 Rich Amber

    • Very close colour
    • Tan · Warm undertone

    $30

  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Very close colour
    • Tan · Warm · golden undertone

    $12

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Flax 8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Flax 8

    • Very close colour
    • Tan · Olive · warm olive undertone

    $39

  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Tan 4W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Tan 4W

    • Close colour
    • Tan · Warm · yellow undertone

    $31

  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    460 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 460 Suede W

    • Close colour
    • Tan · Warm · golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Sephora Collection Best Skin Ever Matte Powder Foundation in 36Y Tan, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 50 Medium Dark. Every attribute compared, with its share of the score.

ComparedYour shade50 Medium DarkClosest shade match36Y TanScore
Shade match55% of overall96
Colour95#b5794f#ba7a4bVery close colourColour difference 1.5 (0 is identical)
Depth98TanTanSameDepth difference: 1.2
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall51
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared85
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveNormalBoth marketed for normal skin
Overall match 80/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Best Skin Ever Matte Powder Foundation in 36Y Tan.

Same or better

  • $32 less
  • Very close colour
  • Same warm undertone
  • Full rather than buildable coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Matte finish instead of radiant
  • No skin-like finish claimed
  • Does not claim colour stability
  • Not marketed for combination/dry/oily/sensitive skin
  • No SPF

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs silicone-based; silicone moderate vs high

Why the closest overall alternative works

MAC Cosmetics Studio Radiance Serum Powered Foundation in NC44, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 50 Medium Dark. Every attribute compared, with its share of the score.

ComparedYour shade50 Medium DarkClosest overall alternativeNC44Score
Shade match55% of overall95
Colour92#b5794f#b77b4aVery close colourColour difference 2.1 (0 is identical)
Depth98TanTanSameDepth difference: 1.0
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100RadiantRadiantSameSame radiant finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall58
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 86/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in NC44.

Same or better

  • $10 less
  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Full rather than buildable coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Does not claim colour stability
  • No SPF

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs water-based; silicone moderate vs high

Where to buy

Closest shade match

Sephora Collection Best Skin Ever Matte Powder Foundation 36Y Tan

Best price
$24SephoraSephora
$32 less (57%)

Your shade $56 at Ulta Beauty

Closest overall alternative

MAC Cosmetics Studio Radiance Serum Powered Foundation NC44

Best price
$46Ulta BeautyUlta Beauty
$10 less (18%)

Your shade $56 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.